{"id":3991,"date":"2026-08-21T17:13:00","date_gmt":"2026-08-21T14:13:00","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=3991"},"modified":"2026-08-21T17:13:01","modified_gmt":"2026-08-21T14:13:01","slug":"super-ligde-dort-kulubun-forma-gogus-sponsorunun-olmamasi-dikkat-cekiyor","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/super-ligde-dort-kulubun-forma-gogus-sponsorunun-olmamasi-dikkat-cekiyor\/","title":{"rendered":"S\u00fcper Lig\u2019de d\u00f6rt kul\u00fcb\u00fcn forma g\u00f6\u011f\u00fcs sponsorunun olmamas\u0131 dikkat \u00e7ekiyor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>2026-27 sezonunun ba\u015flamas\u0131yla birlikte S\u00fcper Lig kul\u00fcplerinin forma sponsorluklar\u0131 da yeniden g\u00fcndeme geldi. Yeni sezon formalar\u0131nda g\u00f6\u011f\u00fcs b\u00f6lgesindeki ticari alan\u0131 hen\u00fcz ana sponsorla doldurmayan kul\u00fcpler dikkat \u00e7ekerken, bu durum Anadolu ekipleri i\u00e7in sponsorluk pazar\u0131ndaki rekabeti de ortaya koyuyor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00fcper Lig\u2019de 2026-27 sezonunun ba\u015flamas\u0131yla birlikte kul\u00fcplerin forma sponsorluklar\u0131 da sahadaki rekabet kadar \u00f6nemli bir ticari ba\u015fl\u0131k haline geldi. Forma g\u00f6\u011fs\u00fc, kul\u00fcplerin en de\u011ferli sponsorluk alanlar\u0131ndan biri olmay\u0131 s\u00fcrd\u00fcr\u00fcrken, baz\u0131 ekiplerin bu alan\u0131 yeni sezonda hen\u00fcz bir markaya tahsis etmemesi dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni sezon formalar\u0131 \u00fczerinden yap\u0131lan incelemede <strong>Ey\u00fcpspor, Gaziantep FK, Corendon Alanyaspor ve Erzurumspor FK<\/strong> g\u00f6\u011f\u00fcs sponsorlu\u011fu a\u00e7\u0131s\u0131ndan \u00f6ne \u00e7\u0131kan kul\u00fcpler aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ey\u00fcpspor\u2019da yeni sezon bekleyi\u015fi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ey\u00fcpspor, 2026-27 sezonunda Nike taraf\u0131ndan haz\u0131rlanan formalar\u0131yla sahaya \u00e7\u0131k\u0131yor. Ancak kul\u00fcb\u00fcn yeni sezon formalar\u0131nda g\u00f6\u011f\u00fcs b\u00f6l\u00fcm\u00fcnde \u00f6nceki d\u00f6nemlerde oldu\u011fu gibi belirgin bir ana sponsor markas\u0131n\u0131n bulunmamas\u0131 dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stanbul ekibinin ge\u00e7en sezonki formas\u0131nda \u0130kas g\u00f6\u011f\u00fcs sponsoru olarak yer alm\u0131\u015ft\u0131. Yeni sezon \u00f6ncesinde ise bu alan\u0131n hen\u00fcz ayn\u0131 \u00f6l\u00e7ekte bir marka taraf\u0131ndan doldurulmad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ey\u00fcpspor a\u00e7\u0131s\u0131ndan bu durum, S\u00fcper Lig&#8217;deki sportif b\u00fcy\u00fcmenin yan\u0131nda ticari gelirlerin art\u0131r\u0131lmas\u0131 bak\u0131m\u0131ndan da \u00f6nemli bir f\u0131rsat alan\u0131 olu\u015fturuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gaziantep FK\u2019da g\u00f6\u011f\u00fcs alan\u0131 farkl\u0131la\u015f\u0131yor<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gaziantep FK\u2019da ise tablo biraz daha farkl\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u0131rm\u0131z\u0131-siyahl\u0131 kul\u00fcp 2026-27 sezonu formalar\u0131n\u0131 temmuz ay\u0131nda tan\u0131tt\u0131. A\u011fustos ay\u0131nda ise Ar\u0131kan Group ile sponsorluk anla\u015fmas\u0131 imzalad\u0131. Ancak s\u00f6z konusu anla\u015fma <strong>forma g\u00f6\u011fs\u00fcn\u00fcn yan b\u00f6l\u00fcm\u00fc<\/strong> i\u00e7in yap\u0131ld\u0131. Dolay\u0131s\u0131yla Ar\u0131kan Group, klasik anlamda forman\u0131n merkezindeki ana g\u00f6\u011f\u00fcs sponsoru olarak konumlanm\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gaziantep FK&#8217;n\u0131n 11 A\u011fustos&#8217;ta duyurdu\u011fu anla\u015fmayla Ar\u0131kan Group, kul\u00fcb\u00fcn 2026-27 sezonundaki resmi forma yan sponsoru oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle Gaziantep FK, g\u00f6\u011fs\u00fcn merkezindeki en de\u011ferli ticari alan a\u00e7\u0131s\u0131ndan ayr\u0131ca de\u011ferlendirilebilecek kul\u00fcplerden biri konumunda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alanyaspor\u2019da sponsorluk alan\u0131 bo\u015f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Corendon Alanyaspor da yeni sezon formas\u0131 \u00fczerinden dikkat \u00e7eken kul\u00fcpler aras\u0131nda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turuncu-ye\u015fillilerin \u00f6nceki sezondaki forma sponsorluk yap\u0131s\u0131nda TAV Airports g\u00f6\u011f\u00fcs b\u00f6l\u00fcm\u00fcnde yer al\u0131rken, 2026-27 sezonu formalar\u0131nda ayn\u0131 alanda yeni bir ana sponsorun g\u00f6r\u00fcnmemesi dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durum, \u00f6zellikle Anadolu kul\u00fcplerinin forma g\u00f6\u011fs\u00fc gibi y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan ticari alanlar\u0131 gelir elde etmek i\u00e7in de\u011ferlendirme potansiyelini yeniden g\u00fcndeme getiriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Erzurumspor S\u00fcper Lig\u2019e d\u00f6nd\u00fc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Listenin en dikkat \u00e7ekici tak\u0131mlar\u0131ndan biri ise <strong>Erzurumspor FK<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mavi-beyazl\u0131 ekip 2026-27 sezonunda S\u00fcper Lig\u2019e geri d\u00f6nerken yeni sezon formalar\u0131n\u0131 Umbro ile haz\u0131rlad\u0131. Kul\u00fcp, sezon \u00f6ncesinde i\u00e7 saha, deplasman ve \u00fc\u00e7\u00fcnc\u00fc formalar\u0131n\u0131n yan\u0131 s\u0131ra alternatif tasar\u0131mlar\u0131n\u0131 da tan\u0131tt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erzurumspor\u2019un yeni formalar\u0131nda g\u00f6\u011f\u00fcs sponsorlu\u011fu a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck ve ulusal \u00f6l\u00e7ekte bir markan\u0131n hen\u00fcz \u00f6ne \u00e7\u0131kmamas\u0131, S\u00fcper Lig\u2019e yeni y\u00fckselen kul\u00fcplerin kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu ticari tabloyu da g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Forma g\u00f6\u011fs\u00fc neden bu kadar de\u011ferli?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Forma g\u00f6\u011f\u00fcs sponsorlu\u011fu, kul\u00fcpler i\u00e7in yaln\u0131zca bir reklam alan\u0131 de\u011fil, do\u011frudan gelir yaratma arac\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellikle televizyon yay\u0131nlar\u0131nda, ma\u00e7 foto\u011fraflar\u0131nda, sosyal medya payla\u015f\u0131mlar\u0131nda ve haber i\u00e7eriklerinde s\u00fcrekli g\u00f6r\u00fcn\u00fcr olmas\u0131 nedeniyle g\u00f6\u011f\u00fcs b\u00f6lgesi, forma \u00fczerindeki en y\u00fcksek ticari de\u011fere sahip alanlardan biri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025-26 sezonunda S\u00fcper Lig\u2019de kul\u00fcplerin \u00f6nemli b\u00f6l\u00fcm\u00fcn\u00fcn g\u00f6\u011f\u00fcs sponsorlu\u011fu bulunurken, 2026-27 sezonunda baz\u0131 tak\u0131mlar\u0131n bu alan\u0131 hen\u00fcz dolduramam\u0131\u015f olmas\u0131 <strong>S\u00fcper Lig\u2019in sponsorluk pazar\u0131nda kul\u00fcpler aras\u0131ndaki ticari u\u00e7urumu<\/strong> da g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fck kul\u00fcpler milyonlarca dolarl\u0131k anla\u015fmalarla forma g\u00f6\u011f\u00fcslerini markalara a\u00e7arken, Anadolu kul\u00fcpleri daha d\u00fc\u015f\u00fck b\u00fct\u00e7eli sponsorluk anla\u015fmalar\u0131 ve farkl\u0131 forma alanlar\u0131n\u0131n sat\u0131\u015f\u0131na y\u00f6neliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan burada \u00f6nemli bir ayr\u0131m bulunuyor: <strong>forma tedarik\u00e7isi ile g\u00f6\u011f\u00fcs sponsoru ayn\u0131 \u015fey de\u011fil.<\/strong> \u00d6rne\u011fin Erzurumspor\u2019un Umbro ile anla\u015fmas\u0131 forma tedarik\u00e7ili\u011fini, Gaziantep FK\u2019n\u0131n Ar\u0131kan Group anla\u015fmas\u0131 ise forma yan sponsorlu\u011funu ifade ediyor. Bunlar, forman\u0131n merkezindeki ana g\u00f6\u011f\u00fcs sponsorlu\u011fu ile ayn\u0131 kategoride de\u011ferlendirilmiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sonu\u00e7 olarak 2026-27 sezonunun ba\u015f\u0131nda Ey\u00fcpspor, Alanyaspor, Gaziantep FK ve Erzurumspor\u2019un formalar\u0131ndaki g\u00f6\u011f\u00fcs alanlar\u0131, S\u00fcper Lig\u2019de sponsorluk gelirleri a\u00e7\u0131s\u0131ndan yak\u0131ndan takip edilmesi gereken ticari alanlar aras\u0131nda \u00f6ne \u00e7\u0131k\u0131yor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026-27 sezonunun ba\u015flamas\u0131yla birlikte S\u00fcper Lig kul\u00fcplerinin forma sponsorluklar\u0131 da yeniden g\u00fcndeme geldi.<\/p>\n","protected":false},"author":1,"featured_media":3992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[13],"tags":[122,34],"class_list":["post-3991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorluk","tag-sponsor","tag-super-lig"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/9831b366-da73-411b-ba50-f724fd3b3965-e1787321566981.jpg",1017,614,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/9831b366-da73-411b-ba50-f724fd3b3965-e1787321566981-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/9831b366-da73-411b-ba50-f724fd3b3965-e1787321566981-300x181.jpg",300,181,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/9831b366-da73-411b-ba50-f724fd3b3965-e1787321566981-768x464.jpg",768,464,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/9831b366-da73-411b-ba50-f724fd3b3965-e1787321566981.jpg",1017,614,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/9831b366-da73-411b-ba50-f724fd3b3965-e1787321566981.jpg",1017,614,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/08\/9831b366-da73-411b-ba50-f724fd3b3965-e1787321566981.jpg",1017,614,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"2026-27 sezonunun ba\u015flamas\u0131yla birlikte S\u00fcper Lig kul\u00fcplerinin forma sponsorluklar\u0131 da yeniden g\u00fcndeme geldi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=3991"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3991\/revisions"}],"predecessor-version":[{"id":3993,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/3991\/revisions\/3993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/3992"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=3991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=3991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=3991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}