Walt Disney Company, son aylarda g\u00fcndemde olan ESPN\u2019i ayr\u0131 bir \u015firket haline getirme (spin-off) plan\u0131ndan \u015fimdilik vazge\u00e7ti. Business Insider\u2019\u0131n haberine g\u00f6re yeni CEO Josh D\u2019Amaro bu se\u00e7ene\u011fi ileride yeniden de\u011ferlendirebilir ancak \u015fu an i\u00e7in konu kapat\u0131lm\u0131\u015f durumda.<\/p>\n\n\n\n
Disney, ESPN\u2019in %72\u2019sine sahipken; Hearst Corporation %18, NFL ise %10 paya sahip.<\/p>\n\n\n\n
ESPN y\u00f6netimi daha \u00f6nce de bu ayr\u0131l\u0131k ihtimalini k\u00fc\u00e7\u00fcmsemi\u015f ve kanal\u0131n Disney\u2019in uzun vadeli stratejisinin merkezinde oldu\u011funu vurgulam\u0131\u015ft\u0131. Canl\u0131 spor yay\u0131nlar\u0131n\u0131n hem televizyon hem dijital platformlarda h\u00e2l\u00e2 g\u00fc\u00e7l\u00fc bir de\u011fer yaratt\u0131\u011f\u0131 belirtiliyor.<\/p>\n\n\n\n
Finansal olarak ESPN ge\u00e7en y\u0131l yakla\u015f\u0131k 2,81 milyar dolar faaliyet geliri elde etti. Bu rakam hafif bir d\u00fc\u015f\u00fc\u015fe i\u015faret etse de Disney\u2019in genel spor birimi gelirlerini yakla\u015f\u0131k %20 art\u0131rd\u0131.<\/p>\n\n\n\n
\u00d6te yandan abone kay\u0131plar\u0131 ve \u201ccord-cutting\u201d e\u011filimi devam ediyor. ESPN\u2019in geleneksel ve dijital platformlarda ula\u015ft\u0131\u011f\u0131 hane say\u0131s\u0131 61 milyon seviyesine gerilerken, izlenme oranlar\u0131nda art\u0131\u015f var: 2026\u2019n\u0131n ilk \u00e7eyre\u011finde toplam izleyici kitlesi %7 y\u00fckseldi.<\/p>\n\n\n\n
Stratejik olarak ESPN, NFL ile ili\u015fkilerini g\u00fc\u00e7lendiriyor. Yeni anla\u015fmalar kapsam\u0131nda NFL Network varl\u0131klar\u0131n\u0131n devri ve baz\u0131 ma\u00e7 yay\u0131n haklar\u0131 da pakete dahil edildi.<\/p>\n\n\n\n
Disney ayr\u0131ca 2027 Super Bowl\u2019un yay\u0131n\u0131n\u0131 ABC ve ESPN \u00fczerinden ayn\u0131 anda yaparak \u00f6nemli bir ad\u0131m atmaya haz\u0131rlan\u0131yor.<\/p>\n\n\n\n
Sonu\u00e7 olarak Disney, k\u0131sa vadede ESPN\u2019i b\u00fcnyede tutarak canl\u0131 sporun uzun vadeli g\u00fcc\u00fcne yat\u0131r\u0131m yapmaya devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Walt Disney Company, son aylarda g\u00fcndemde olan ESPN\u2019i ayr\u0131 bir \u015firket haline getirme (spin-off) plan\u0131ndan \u015fimdilik vazge\u00e7ti.<\/p>\n","protected":false},"author":1,"featured_media":407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16],"tags":[53,54],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medya","tag-disney","tag-espn"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/ESPN-TILE-ON-DISNEY-LOCKUP-RGB-FINAL-112724-FULL-COLOR-e1733250556694.jpg",1600,900,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/ESPN-TILE-ON-DISNEY-LOCKUP-RGB-FINAL-112724-FULL-COLOR-e1733250556694-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/ESPN-TILE-ON-DISNEY-LOCKUP-RGB-FINAL-112724-FULL-COLOR-e1733250556694-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/ESPN-TILE-ON-DISNEY-LOCKUP-RGB-FINAL-112724-FULL-COLOR-e1733250556694-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/ESPN-TILE-ON-DISNEY-LOCKUP-RGB-FINAL-112724-FULL-COLOR-e1733250556694-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/ESPN-TILE-ON-DISNEY-LOCKUP-RGB-FINAL-112724-FULL-COLOR-e1733250556694-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/ESPN-TILE-ON-DISNEY-LOCKUP-RGB-FINAL-112724-FULL-COLOR-e1733250556694.jpg",1600,900,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Walt Disney Company, son aylarda g\u00fcndemde olan ESPN\u2019i ayr\u0131 bir \u015firket haline getirme (spin-off) plan\u0131ndan \u015fimdilik vazge\u00e7ti.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"predecessor-version":[{"id":408,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/406\/revisions\/408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/407"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}