Fenerbah\u00e7e, sponsorluk portf\u00f6y\u00fcn\u00fc geni\u015fletmeye devam ederken Cabir Holding ile futbol A Tak\u0131m\u0131 i\u00e7in yeni bir i\u015f birli\u011fine imza att\u0131. Anla\u015fma kapsam\u0131nda Cabir Holding logosu, sar\u0131-lacivertli tak\u0131m\u0131n yurt i\u00e7i ma\u00e7larda giyece\u011fi formalar\u0131n sa\u011f kolunda yer alacak.<\/p>\n\n\n\n
Chobani Stadyumu Fenerbah\u00e7e \u015e\u00fckr\u00fc Saraco\u011flu Spor Kompleksi 1907 Trib\u00fcn\u00fc\u2019nde d\u00fczenlenen imza t\u00f6reninde Fenerbah\u00e7e Y\u00f6netim Kurulu \u00dcyeleri \u00d6nder F\u0131rat ve Cihan Kamer ile Cabir Holding CEO\u2019su Muhammed U\u011fur ve CFO\u2019su Tahsin Tuna, anla\u015fman\u0131n detaylar\u0131n\u0131 payla\u015ft\u0131.<\/p>\n\n\n\n
\u0130\u015f birli\u011fi, Cabir Holding ile Fenerbah\u00e7e aras\u0131ndaki sponsorluk ili\u015fkisinin basketboldan futbola ta\u015f\u0131nmas\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nem ta\u015f\u0131yor. Holdingin Milk Academy markas\u0131 ge\u00e7ti\u011fimiz sezon Fenerbah\u00e7e Beko Erkek Basketbol Tak\u0131m\u0131\u2019n\u0131n sponsorlar\u0131 aras\u0131nda yer alm\u0131\u015ft\u0131.<\/p>\n\n\n\n
Yeni anla\u015fmayla birlikte grubun deste\u011fi bu kez kul\u00fcb\u00fcn en y\u00fcksek ticari g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe sahip alanlar\u0131ndan biri olan futbol A Tak\u0131m\u0131 formas\u0131na ta\u015f\u0131nd\u0131.<\/p>\n\n\n\n
Fenerbah\u00e7e Y\u00f6netim Kurulu \u00dcyesi \u00d6nder F\u0131rat, Cabir Holding ile yap\u0131lan yeni anla\u015fman\u0131n yaln\u0131zca bir sponsorluk s\u00f6zle\u015fmesi olmad\u0131\u011f\u0131n\u0131 belirterek, holdingin kul\u00fcbe verdi\u011fi deste\u011fin ge\u00e7ti\u011fimiz sezona k\u0131yasla \u00fc\u00e7 kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
F\u0131rat, sponsorluk gelirlerinin kul\u00fcb\u00fcn sportif rekabet g\u00fcc\u00fcn\u00fcn art\u0131r\u0131lmas\u0131nda \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 vurgularken, Fenerbah\u00e7e\u2019nin daha g\u00fc\u00e7l\u00fc bir gelir yap\u0131s\u0131 olu\u015fturmay\u0131 hedefledi\u011fini ifade etti.<\/p>\n\n\n\n
Cabir Holding CEO\u2019su Muhammed U\u011fur da \u015firketin Fenerbah\u00e7e ile i\u015f birli\u011finin marka a\u00e7\u0131s\u0131ndan \u00f6nemli bir de\u011fer yaratt\u0131\u011f\u0131n\u0131 belirtti. U\u011fur, ge\u00e7ti\u011fimiz sezon Milk Academy markas\u0131yla basketbol tak\u0131m\u0131na verilen deste\u011fin \u00f6nemli geri d\u00f6n\u00fc\u015fler sa\u011flad\u0131\u011f\u0131n\u0131 ve yeni d\u00f6nemde bu etkinin artmas\u0131n\u0131 beklediklerini s\u00f6yledi.<\/p>\n\n\n\n
1974 y\u0131l\u0131nda faaliyetlerine ba\u015flayan Cabir Holding, 50 y\u0131l\u0131 a\u015fk\u0131n ge\u00e7mi\u015finin ard\u0131ndan farkl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren bir grup olarak sponsorluk yat\u0131r\u0131mlar\u0131n\u0131 spor alan\u0131nda geni\u015fletiyor.<\/p>\n\n\n\n
Fenerbah\u00e7e\u2019nin UEFA \u015eampiyonlar Ligi\u2019nde yeniden yer almas\u0131, kul\u00fcb\u00fcn sponsorluk stratejisi a\u00e7\u0131s\u0131ndan da yeni bir ticari f\u0131rsat yarat\u0131yor.<\/p>\n\n\n\n
Futboldan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Cihan Kamer, Fenerbah\u00e7e\u2019nin Avrupa kupalar\u0131nda daha geni\u015f bir co\u011frafyada g\u00f6r\u00fcn\u00fcrl\u00fck elde edece\u011fine dikkat \u00e7ekerek, bu durumun \u00f6zellikle uluslararas\u0131 b\u00fcy\u00fcme hedefi bulunan markalar i\u00e7in \u00f6nemli bir platform olu\u015fturdu\u011funu s\u00f6yledi.<\/p>\n\n\n\n
Kamer, Fenerbah\u00e7e\u2019nin \u015eampiyonlar Ligi\u2019nde sekiz farkl\u0131 \u00fclkede ma\u00e7 oynayaca\u011f\u0131n\u0131 ve sar\u0131-lacivertli forman\u0131n uluslararas\u0131 \u00f6l\u00e7ekte daha fazla izleyiciye ula\u015faca\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n
Fenerbah\u00e7e\u2019nin mevcut ana sponsorlar\u0131ndan Chobani\u2019nin de kul\u00fcb\u00fcn \u015eampiyonlar Ligi\u2019ne kat\u0131l\u0131m\u0131 nedeniyle ek destek sa\u011flayaca\u011f\u0131 a\u00e7\u0131kland\u0131.<\/p>\n\n\n\n
Cihan Kamer, futbol ekonomisindeki maliyet art\u0131\u015flar\u0131n\u0131n sponsorluk gelirlerinin \u00f6nemini art\u0131rd\u0131\u011f\u0131n\u0131 da dile getirdi.<\/p>\n\n\n\n
Kamer, ge\u00e7mi\u015f y\u0131llarda transfer maliyetlerinin bug\u00fcne k\u0131yasla \u00e7ok daha d\u00fc\u015f\u00fck oldu\u011funu hat\u0131rlat\u0131rken, g\u00fcn\u00fcm\u00fczde \u00fcst d\u00fczey futbolcular i\u00e7in 40-50 milyon euro seviyelerine ula\u015fan bonservis bedelleri ve 7-10 milyon euro band\u0131na \u00e7\u0131kabilen maa\u015flar\u0131n kul\u00fcpler \u00fczerindeki finansal bask\u0131y\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
Bu tablo, Fenerbah\u00e7e a\u00e7\u0131s\u0131ndan sponsorluklar\u0131 yaln\u0131zca forma \u00fczerindeki marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc olarak de\u011fil, sportif yat\u0131r\u0131mlar\u0131n finansman\u0131nda kullan\u0131lan stratejik bir gelir kalemi olarak konumland\u0131r\u0131yor.<\/p>\n\n\n\n
Cabir Holding anla\u015fmas\u0131 da bu stratejinin bir par\u00e7as\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Holding, ge\u00e7ti\u011fimiz sezon basketbol \u00fczerinden ba\u015flayan Fenerbah\u00e7e i\u015f birli\u011fini futbol tak\u0131m\u0131na ta\u015f\u0131yarak kul\u00fcb\u00fcn en g\u00f6r\u00fcn\u00fcr ticari varl\u0131klar\u0131ndan biri olan forma \u00fczerinde yer alacak.<\/p>\n\n\n\n
Fenerbah\u00e7e’nin sponsor portf\u00f6y\u00fcnde Chobani, Otoko\u00e7, \u00dclker, adidas, T\u00fcpra\u015f, T\u00fcrk Hava Yollar\u0131, NES\u0130NE ve di\u011fer markalar\u0131n yan\u0131 s\u0131ra Cabir Holding de yerini ald\u0131.<\/p>\n\n\n\n
Yeni anla\u015fman\u0131n s\u00fcresi ve finansal de\u011feri ise kamuoyuyla payla\u015f\u0131lmad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fenerbah\u00e7e, sponsorluk portf\u00f6y\u00fcn\u00fc geni\u015fletmeye devam ederken Cabir Holding ile futbol A Tak\u0131m\u0131 i\u00e7in yeni bir i\u015f birli\u011fine imza att\u0131.<\/p>\n","protected":false},"author":1,"featured_media":4105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[13],"tags":[653,80],"class_list":["post-4104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorluk","tag-cabir-holding","tag-fenerbahce"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRH5-BqXwAAvrYV-scaled.jpg",2560,1383,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRH5-BqXwAAvrYV-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRH5-BqXwAAvrYV-300x162.jpg",300,162,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRH5-BqXwAAvrYV-768x415.jpg",768,415,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRH5-BqXwAAvrYV-1024x553.jpg",1024,553,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRH5-BqXwAAvrYV-1536x830.jpg",1536,830,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRH5-BqXwAAvrYV-2048x1107.jpg",2048,1107,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Fenerbah\u00e7e, sponsorluk portf\u00f6y\u00fcn\u00fc geni\u015fletmeye devam ederken Cabir Holding ile futbol A Tak\u0131m\u0131 i\u00e7in yeni bir i\u015f birli\u011fine imza att\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4104"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4104\/revisions"}],"predecessor-version":[{"id":4106,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4104\/revisions\/4106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4105"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}