Spor yay\u0131nc\u0131l\u0131\u011f\u0131nda i\u00e7erik se\u00e7enekleri artarken, izleyicilerin arad\u0131klar\u0131 kar\u015f\u0131la\u015fmay\u0131 bulmakta zorlanmas\u0131 yeni bir sorunu ortaya \u00e7\u0131kar\u0131yor. Nielsen\u2019in i\u00e7erik istihbarat\u0131 \u015firketi Gracenote\u2019un 2026 k\u00fcresel spor taraftar\u0131 ara\u015ft\u0131rmas\u0131na g\u00f6re, spor fanlar\u0131n\u0131n y\u00fczde 85\u2019i favori tak\u0131m ve liglerinin yakla\u015fan ma\u00e7lar\u0131n\u0131 ve bu kar\u015f\u0131la\u015fmalar\u0131n hangi platformdan izlenebilece\u011fini do\u011frudan TV ana ekran\u0131nda g\u00f6rmek istiyor.<\/p>\n\n\n\n
Home Screen Advantage<\/em> ara\u015ft\u0131rmas\u0131, \u00f6zellikle yay\u0131n haklar\u0131n\u0131n farkl\u0131 televizyon kanallar\u0131, dijital platformlar ve abonelik servisleri aras\u0131nda b\u00f6l\u00fcnmesinin spor izleme deneyimini zorla\u015ft\u0131rd\u0131\u011f\u0131na dikkat \u00e7ekiyor.<\/p>\n\n\n\n Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 26\u2019s\u0131, belirli bir spor kar\u015f\u0131la\u015fmas\u0131n\u0131n hangi kanal veya dijital platformda yay\u0131nland\u0131\u011f\u0131n\u0131 her zaman veya s\u0131kl\u0131kla bulamad\u0131\u011f\u0131n\u0131 belirtti. Bu oran 18-34 ya\u015f grubunda y\u00fczde 36\u2019ya y\u00fckseliyor.<\/p>\n\n\n\n Spor yay\u0131nlar\u0131n\u0131n ke\u015ffinde internet aramalar\u0131 da her zaman \u00e7\u00f6z\u00fcm sunmuyor. Kat\u0131l\u0131mc\u0131lar\u0131n \u00fc\u00e7te ikisinden fazlas\u0131 yay\u0131n bilgilerine ula\u015fmak i\u00e7in internet aramalar\u0131n\u0131 kullan\u0131rken, ABD\u2019deki kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 32\u2019si arama sonu\u00e7lar\u0131n\u0131n yerel olarak yay\u0131nlanan ma\u00e7lar konusunda her zaman veya s\u0131kl\u0131kla yeterince do\u011fru bilgi vermedi\u011fini ifade etti.<\/p>\n\n\n\n Gracenote ara\u015ft\u0131rmas\u0131, yay\u0131nc\u0131lar ve platformlar a\u00e7\u0131s\u0131ndan ticari bir f\u0131rsata da i\u015faret ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 68\u2019i spor i\u00e7eri\u011fi nedeniyle en az bir yay\u0131n hizmetine abone olurken, y\u00fczde 50\u2019si takip etmek istedi\u011fi spor programlar\u0131na eri\u015febilmek i\u00e7in yeni bir servise abone olma ihtimalinin y\u00fcksek oldu\u011funu belirtti.<\/p>\n\n\n\n Ara\u015ft\u0131rma kapsam\u0131nda kat\u0131l\u0131mc\u0131lara Gracenote On Sports taraf\u0131ndan desteklenen \u00f6zel bir web demosu da sunuldu. Demo; geleneksel televizyon ve streaming yay\u0131nlar\u0131n\u0131n program ak\u0131\u015flar\u0131n\u0131, farkl\u0131 kanal ve uygulamalardaki izleme se\u00e7eneklerini, canl\u0131 istatistikleri ve i\u00e7eriklere do\u011frudan eri\u015fim ba\u011flant\u0131lar\u0131n\u0131 tek bir aray\u00fczde bir araya getirdi.<\/p>\n\n\n\n Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 91\u2019i spor kar\u015f\u0131la\u015fmalar\u0131n\u0131n nereden izlenebilece\u011fi de dahil olmak \u00fczere bilgilerin tek bir noktada toplanmas\u0131n\u0131n ma\u00e7 ve etkinlikleri bulmay\u0131 kolayla\u015ft\u0131raca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n Y\u00fczde 67\u2019lik kesim ise takip ettikleri tak\u0131m ve liglere g\u00f6re ki\u015fiselle\u015ftirilmi\u015f fikst\u00fcr ve istatistiklere ilgi g\u00f6sterdi. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 45\u2019inden fazlas\u0131 da merkezi spor programlar\u0131n\u0131n bir ma\u00e7 veya etkinlik ararken en az be\u015f dakika tasarruf sa\u011flayaca\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n Ara\u015ft\u0131rma, spor taraftarlar\u0131n\u0131n yaln\u0131zca canl\u0131 kar\u015f\u0131la\u015fmalar\u0131 takip etmedi\u011fini de ortaya koydu. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 77\u2019si canl\u0131 etkinliklerin yan\u0131 s\u0131ra sporla ilgili di\u011fer programlar\u0131 da izliyor. Y\u00fczde 38 ise tam ma\u00e7lar yerine \u00f6zetleri tercih ediyor.<\/p>\n\n\n\n Bu durum, yay\u0131n platformlar\u0131n\u0131n taraftarlarla ma\u00e7 \u00f6ncesinde ve sonras\u0131nda da etkile\u015fim kurabilmesi i\u00e7in yeni f\u0131rsatlar yarat\u0131yor. Ma\u00e7 \u00f6zetleri, analiz programlar\u0131, belgeseller ve istatistik i\u00e7erikleri, canl\u0131 yay\u0131nlar\u0131n tamamlay\u0131c\u0131s\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n Gracenote\u2019un spor \u00e7\u00f6z\u00fcm\u00fc, tek bir API \u00fczerinden 50\u2019den fazla \u00fclkede 75\u2019ten fazla spor dal\u0131 ve 340 lig i\u00e7in spor verileri, video metadatas\u0131, fikst\u00fcrler, izleme ba\u011flant\u0131lar\u0131 ve g\u00f6rseller sunuyor.<\/p>\n\n\n\n Gracenote \u00dcr\u00fcn \u0130novasyonu Ba\u015fkan\u0131 Trent Wheeler, spor i\u00e7eriklerinin taraftarlar a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir ilgi alan\u0131 oldu\u011funu ancak \u00e7ok say\u0131da uygulama ve hizmet aras\u0131nda canl\u0131 kar\u015f\u0131la\u015fmalar\u0131n bulunmas\u0131n\u0131n zorla\u015ft\u0131\u011f\u0131n\u0131 belirterek, ma\u00e7 programlar\u0131, yay\u0131n bilgileri ve \u00f6zetlerin tek bir deneyimde bir araya getirilmesinin spor ke\u015ffini kolayla\u015ft\u0131rabilece\u011fini s\u00f6yledi.<\/p>\n\n\n\n Ara\u015ft\u0131rman\u0131n ortaya koydu\u011fu tablo, spor yay\u0131nc\u0131l\u0131\u011f\u0131nda rekabetin yaln\u0131zca hangi i\u00e7eri\u011fin sat\u0131n al\u0131nd\u0131\u011f\u0131yla de\u011fil, taraftar\u0131n o i\u00e7eri\u011fe ne kadar kolay ula\u015fabildi\u011fiyle de<\/strong> \u015fekillenmeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Yay\u0131n haklar\u0131n\u0131n giderek daha fazla platforma b\u00f6l\u00fcnd\u00fc\u011f\u00fc pazarda, izleyici i\u00e7in \u201cMa\u00e7 nerede?\u201d sorusuna tek ekranda yan\u0131t verebilmek, platformlar\u0131n farkl\u0131la\u015fmas\u0131nda \u00f6nemli bir avantaj haline geliyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Spor yay\u0131nc\u0131l\u0131\u011f\u0131nda i\u00e7erik se\u00e7enekleri artarken, izleyicilerin arad\u0131klar\u0131 kar\u015f\u0131la\u015fmay\u0131 bulmakta zorlanmas\u0131 yeni bir sorunu ortaya \u00e7\u0131kar\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":4117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[657,165,656],"class_list":["post-4116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-izleme-aliskanligi","tag-spor","tag-tv"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/0x0-10.webp",1600,900,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/0x0-10-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/0x0-10-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/0x0-10-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/0x0-10-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/0x0-10-1536x864.webp",1536,864,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/0x0-10.webp",1600,900,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Spor yay\u0131nc\u0131l\u0131\u011f\u0131nda i\u00e7erik se\u00e7enekleri artarken, izleyicilerin arad\u0131klar\u0131 kar\u015f\u0131la\u015fmay\u0131 bulmakta zorlanmas\u0131 yeni bir sorunu ortaya \u00e7\u0131kar\u0131yor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4116"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4116\/revisions"}],"predecessor-version":[{"id":4118,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4116\/revisions\/4118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4117"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u0130zleyici ma\u00e7\u0131n nerede yay\u0131nland\u0131\u011f\u0131n\u0131 bulam\u0131yor<\/h3>\n\n\n\n
Merkezi spor ekran\u0131 talebi y\u00fcksek<\/h3>\n\n\n\n
Spor i\u00e7eri\u011fi ma\u00e7la s\u0131n\u0131rl\u0131 de\u011fil<\/h3>\n\n\n\n