{"id":4137,"date":"2026-09-05T11:50:20","date_gmt":"2026-09-05T08:50:20","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=4137"},"modified":"2026-09-05T11:50:22","modified_gmt":"2026-09-05T08:50:22","slug":"uefada-hakem-formalari-icin-yeni-sponsorluk-donemi","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/uefada-hakem-formalari-icin-yeni-sponsorluk-donemi\/","title":{"rendered":"UEFA\u2019da hakem formalar\u0131 i\u00e7in yeni sponsorluk d\u00f6nemi"},"content":{"rendered":"\n

UEFA, sponsorluk envanterini hakem formalar\u0131na ta\u015f\u0131yarak Avrupa futbolunda yeni bir ticari alan a\u00e7t\u0131. Alman i\u015f k\u0131yafetleri markas\u0131 STRAUSS<\/strong>, UEFA\u2019n\u0131n hakemlik alan\u0131ndaki ilk resmi partneri oldu.<\/p>\n\n\n\n

\u00dc\u00e7 y\u0131ll\u0131k anla\u015fmayla birlikte STRAUSS logosu, UEFA taraf\u0131ndan g\u00f6revlendirilen hakemlerin ma\u00e7 ve antrenman formalar\u0131nda yer alacak. Marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, UEFA\u2019n\u0131n kul\u00fcp ve milli tak\u0131m organizasyonlar\u0131n\u0131 kapsayacak ve anla\u015fma UEFA \u015eampiyonlar Ligi\u2019nin ilk ma\u00e7 haftas\u0131ndan itibaren devreye girecek.<\/p>\n\n\n\n

Hakem formas\u0131 yeni reklam alan\u0131 oldu<\/h2>\n\n\n\n

Anla\u015fman\u0131n en dikkat \u00e7ekici unsurlar\u0131ndan biri, hakem formalar\u0131n\u0131n UEFA i\u00e7in ilk kez d\u00fczenli bir sponsorluk varl\u0131\u011f\u0131 olarak kullan\u0131lmas\u0131<\/strong>.<\/p>\n\n\n\n

UEFA, 2024 y\u0131l\u0131nda ba\u015flatt\u0131\u011f\u0131 Refereeing Commercial Programme ile hakem formalar\u0131n\u0131n kollar\u0131ndaki sponsorluk alan\u0131n\u0131 ticari portf\u00f6y\u00fcne dahil etmi\u015fti. STRAUSS anla\u015fmas\u0131, bu yeni envanterin ilk resmi partnerliklerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

UEFA ekipman d\u00fczenlemeleri de hakem formalar\u0131n\u0131n kollar\u0131nda sponsor reklam\u0131na izin veriyor. Sponsor markas\u0131 her bir kolda 100 cm\u00b2\u2019yi a\u015famayacak \u015fekilde kullan\u0131labiliyor.<\/p>\n\n\n\n

Logo sadece formalarda olmayacak<\/h2>\n\n\n\n

STRAUSS\u2019un g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc hakem formalar\u0131yla s\u0131n\u0131rl\u0131 kalmayacak. Marka, UEFA organizasyonlar\u0131ndaki VAR monit\u00f6rlerinde ve \u0130svi\u00e7re’nin Nyon kentindeki Video Operations Room\u2019da (VOR)<\/strong> da yer alacak.<\/p>\n\n\n\n

Bu sayede marka, yaln\u0131zca saha i\u00e7indeki hakemler \u00fczerinden de\u011fil, ma\u00e7 yay\u0131nlar\u0131nda ekranlara gelen VAR s\u00fcre\u00e7leri \u00fczerinden de g\u00f6r\u00fcn\u00fcrl\u00fck elde edecek.<\/p>\n\n\n\n

Sponsorluk gelirinin \u00f6tesinde hakemlik yat\u0131r\u0131m\u0131<\/h2>\n\n\n\n

Anla\u015fma ayn\u0131 zamanda UEFA’n\u0131n hakemlik geli\u015fimine y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n\u0131 da kaps\u0131yor. STRAUSS, hakemlerin e\u011fitimi, geli\u015fimi ve kariyer ilerlemelerini desteklemek amac\u0131yla olu\u015fturulan \u00f6zel bir fona katk\u0131da bulunacak.<\/p>\n\n\n\n

Program kapsam\u0131nda altyap\u0131 d\u00fczeyindeki hakemlik giri\u015fimleri, yeni hakemlerin sisteme kazand\u0131r\u0131lmas\u0131 ve UEFA’n\u0131n Be a Referee!<\/strong> kampanyas\u0131 da desteklenecek.<\/p>\n\n\n\n

UEFA Hakemlik Direkt\u00f6r\u00fc Roberto Rosetti, anla\u015fman\u0131n hakemlerin geli\u015fim yollar\u0131n\u0131 g\u00fc\u00e7lendirmeyi ve grassroots seviyesindeki giri\u015fimleri desteklemeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

Futbolda sponsorluk envanteri geni\u015fliyor<\/h2>\n\n\n\n

STRAUSS anla\u015fmas\u0131, futbol sponsorluklar\u0131n\u0131n yaln\u0131zca kul\u00fcp formalar\u0131, saha kenar\u0131 panolar\u0131 veya organizasyon isim haklar\u0131yla s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131n\u0131 g\u00f6steren yeni bir \u00f6rnek olu\u015fturuyor.<\/p>\n\n\n\n

UEFA a\u00e7\u0131s\u0131ndan hakemler, ma\u00e7\u0131n merkezinde yer alan ve televizyon yay\u0131nlar\u0131nda s\u00fcrekli g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan bir marka varl\u0131\u011f\u0131na d\u00f6n\u00fc\u015f\u00fcyor. Hakem formalar\u0131, VAR ekranlar\u0131 ve hakemlik odakl\u0131 i\u00e7erikler bir arada de\u011ferlendirildi\u011finde, UEFA yeni bir sponsorluk paketini yaln\u0131zca logo g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00fczerinden de\u011fil, hakemlik ekosisteminin tamam\u0131 \u00fczerinden<\/strong> ticarile\u015ftiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

UEFA, sponsorluk envanterini hakem formalar\u0131na ta\u015f\u0131yarak Avrupa futbolunda yeni bir ticari alan a\u00e7t\u0131.<\/p>\n","protected":false},"author":1,"featured_media":4138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[13],"tags":[367],"class_list":["post-4137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorluk","tag-hakem"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/GettyImages-2278945125.avif",620,423,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/GettyImages-2278945125-150x150.avif",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/GettyImages-2278945125-300x205.avif",300,205,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/GettyImages-2278945125.avif",620,423,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/GettyImages-2278945125.avif",620,423,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/GettyImages-2278945125.avif",620,423,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/GettyImages-2278945125.avif",620,423,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"UEFA, sponsorluk envanterini hakem formalar\u0131na ta\u015f\u0131yarak Avrupa futbolunda yeni bir ticari alan a\u00e7t\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4137"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4137\/revisions"}],"predecessor-version":[{"id":4139,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4137\/revisions\/4139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4138"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}