{"id":4162,"date":"2026-09-08T19:13:41","date_gmt":"2026-09-08T16:13:41","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=4162"},"modified":"2026-09-08T19:13:43","modified_gmt":"2026-09-08T16:13:43","slug":"thy-liverpoolun-17-yillik-forma-sponsorlugu-donemini-degistiriyor","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/thy-liverpoolun-17-yillik-forma-sponsorlugu-donemini-degistiriyor\/","title":{"rendered":"THY, Liverpool\u2019un 17 y\u0131ll\u0131k forma sponsorlu\u011fu d\u00f6nemini de\u011fi\u015ftiriyor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u00fcrk Hava Yollar\u0131 (THY), Liverpool FC ile 2027\/28 sezonundan itibaren kul\u00fcb\u00fcn ana partneri olmak \u00fczere anla\u015fmaya vard\u0131. Be\u015f y\u0131ll\u0131k anla\u015fman\u0131n toplam de\u011ferinin 300 milyon sterlinin \u00fczerinde oldu\u011fu belirtilirken, THY\u2019nin Liverpool\u2019a y\u0131ll\u0131k 60 milyon sterlinin \u00fczerinde gelir sa\u011flamas\u0131 bekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anla\u015fma, Liverpool\u2019un forma sponsorlu\u011funda 17 y\u0131l sonra \u00f6nemli bir de\u011fi\u015fiklik anlam\u0131na geliyor. 2010\u2019dan bu yana kul\u00fcb\u00fcn ana partneri olan Standard Chartered\u2019\u0131n yerini 1 Haziran 2027 itibar\u0131yla T\u00fcrk Hava Yollar\u0131 alacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">THY logosu, 2027\/28 sezonundan itibaren Liverpool\u2019un erkek, kad\u0131n ve akademi tak\u0131mlar\u0131n\u0131n formalar\u0131n\u0131n \u00f6n y\u00fcz\u00fcnde yer alacak. B\u00f6ylece \u015firket, kul\u00fcb\u00fcn en g\u00f6r\u00fcn\u00fcr ticari alanlar\u0131ndan birine girerken Liverpool\u2019un k\u00fcresel taraftar a\u011f\u0131 \u00fczerinden marka eri\u015fimini de geni\u015fletmeyi hedefliyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">300 milyon sterlinin \u00fczerinde anla\u015fma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ngiliz bas\u0131n\u0131nda yer alan bilgilere g\u00f6re be\u015f y\u0131ll\u0131k anla\u015fman\u0131n toplam ticari de\u011ferinin 300 milyon sterlinin \u00fczerinde olmas\u0131 bekleniyor. Bu rakam, THY\u2019nin Liverpool\u2019a sezon ba\u015f\u0131na 60 milyon sterlinin \u00fczerinde \u00f6deme yapaca\u011f\u0131 anlam\u0131na geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Standard Chartered ise 2026\/27 sezonunun sonuna kadar Liverpool\u2019un forma \u00f6n y\u00fcz\u00fcndeki yerini koruyacak. Haziran 2027\u2019den itibaren banka, kul\u00fcple ili\u015fkisini Global Partner stat\u00fcs\u00fcnde s\u00fcrd\u00fcrecek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liverpool ile THY aras\u0131ndaki yeni d\u00f6nem, iki \u015firketin daha \u00f6nceki ba\u011flant\u0131lar\u0131na da dayan\u0131yor. Liverpool\u2019un ticari i\u015fler direkt\u00f6r\u00fc Ben Latty, iki taraf aras\u0131ndaki ili\u015fkinin 2005 y\u0131l\u0131na uzanan ge\u00e7mi\u015fine dikkat \u00e7ekti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">THY i\u00e7in spor pazarlamas\u0131nda yeni \u00f6l\u00e7ek<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anla\u015fma, THY\u2019nin k\u00fcresel spor pazarlamas\u0131ndaki konumunu futbolun en y\u00fcksek profilli kul\u00fcplerinden biri \u00fczerinden g\u00fc\u00e7lendirmesi a\u00e7\u0131s\u0131ndan da \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stanbul merkezli hava yolu, geni\u015f uluslararas\u0131 u\u00e7u\u015f a\u011f\u0131na sahip Liverpool\u2019un d\u00fcnya genelindeki taraftar kitlesiyle kendi k\u00fcresel eri\u015fimini bir araya getirecek. THY Genel M\u00fcd\u00fcr\u00fc Ahmet Olmu\u015ftur da anla\u015fman\u0131n, iki global markan\u0131n eri\u015fim ve spor \u00fczerinden kurdu\u011fu yeni bir ortakl\u0131k oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liverpool a\u00e7\u0131s\u0131ndan ise yeni anla\u015fma, forma \u00f6n y\u00fcz\u00fcn\u00fcn ticari de\u011ferinin daha da yukar\u0131 ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6steriyor. 17 y\u0131ll\u0131k Standard Chartered ortakl\u0131\u011f\u0131n\u0131n ard\u0131ndan kul\u00fcp, yeni d\u00f6nemde ana sponsorluk gelirini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131racak bir anla\u015fmaya imza atm\u0131\u015f olacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liverpool ve Standard Chartered aras\u0131ndaki mevcut s\u00f6zle\u015fme 2026\/27 sezonunun sonunda sona erecek. THY\u2019nin forma \u00f6n y\u00fcz\u00fcndeki yeni konumu ise 2027\/28 sezonuyla birlikte ba\u015flayacak.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Turkish Airlines, the airline that flies to more countries than any other, has announced that it will become Liverpool Football Club\u2019s Main Club Partner from 1 June 2027 with the airline\u2019s logo appearing on the front of the men\u2019s, women\u2019s and academy shirts from the start of the\u2026<\/p>&mdash; Turkish Airlines (@TurkishAirlines) <a href=\"https:\/\/x.com\/TurkishAirlines\/status\/2097244623420678177?ref_src=twsrc%5Etfw\">September 8, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Turkish Airlines will become our main club partner from June 1, 2027, as Standard Chartered continues its long-standing relationship with the Club as a Global Partner.<br><br>The airline\u2019s branding will appear on the front of our men\u2019s, women\u2019s and academy match shirts from the start\u2026<\/p>&mdash; Liverpool FC (@LFC) <a href=\"https:\/\/x.com\/LFC\/status\/2097241312097440068?ref_src=twsrc%5Etfw\">September 8, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrk Hava Yollar\u0131 (THY), Liverpool FC ile 2027\/28 sezonundan itibaren kul\u00fcb\u00fcn ana partneri olmak \u00fczere anla\u015fmaya vard\u0131.<\/p>\n","protected":false},"author":1,"featured_media":4163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[142,317],"class_list":["post-4162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-liverpool","tag-thy"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRr_k0TXcAA0ka5.jpg",864,486,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRr_k0TXcAA0ka5-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRr_k0TXcAA0ka5-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRr_k0TXcAA0ka5-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRr_k0TXcAA0ka5.jpg",864,486,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRr_k0TXcAA0ka5.jpg",864,486,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/HRr_k0TXcAA0ka5.jpg",864,486,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"T\u00fcrk Hava Yollar\u0131 (THY), Liverpool FC ile 2027\/28 sezonundan itibaren kul\u00fcb\u00fcn ana partneri olmak \u00fczere anla\u015fmaya vard\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4162"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4162\/revisions"}],"predecessor-version":[{"id":4164,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4162\/revisions\/4164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4163"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}