UEFA \u015eampiyonlar Ligi, 2025\/26 sezonunda 1,9 milyar ki\u015filik k\u00fcresel televizyon izleyicisine ula\u015farak 2017\/18 sezonundan bu yana en y\u00fcksek seviyesini g\u00f6rd\u00fc. Nielsen Sports verileri, organizasyonun artan eri\u015fiminin sponsorluk de\u011ferine de yans\u0131d\u0131\u011f\u0131n\u0131 ortaya koyarken, UEFA yeni ticari d\u00f6ng\u00fc \u00f6ncesinde \u00f6nemli bir b\u00fcy\u00fcme alan\u0131 elde etti.<\/p>\n\n\n\n
Nielsen Sports taraf\u0131ndan haz\u0131rlanan verilere g\u00f6re \u015eampiyonlar Ligi\u2019nin k\u00fcresel taraftar kitlesi 860 milyonun \u00fczerine \u00e7\u0131kt\u0131. Bu b\u00fcy\u00fckl\u00fck, organizasyonu d\u00fcnyan\u0131n \u00f6nde gelen spor ligleriyle benzer \u00f6l\u00e7ekte k\u00fcresel bir ticari m\u00fclk haline getiriyor.<\/p>\n\n\n\n
\u0130zleyici art\u0131\u015f\u0131 sponsorluk taraf\u0131nda da kar\u015f\u0131l\u0131k buldu. Nielsen, \u015eampiyonlar Ligi\u2019nin sponsor medya de\u011ferinin ge\u00e7en sezona g\u00f6re y\u00fczde 30 ila 40 aras\u0131nda artt\u0131\u011f\u0131n\u0131 hesaplad\u0131.<\/p>\n\n\n\n
Organizasyondaki ortalama sponsorluk anla\u015fmas\u0131n\u0131n y\u0131ll\u0131k de\u011feri ise 50 milyon dolar\u0131n \u00fczerine \u00e7\u0131kt\u0131. Nielsen, yeni ticari d\u00f6ng\u00fcn\u00fcn ba\u015flamas\u0131yla birlikte bu de\u011ferin daha da y\u00fckselmesini bekliyor.<\/p>\n\n\n\n
\u015eampiyonlar Ligi\u2019nin ticari eri\u015fimi televizyon yay\u0131nlar\u0131yla s\u0131n\u0131rl\u0131 kalmad\u0131.<\/p>\n\n\n\n
UEFA, turnuvaya kat\u0131lan kul\u00fcpler, futbolcular ve \u00f6nde gelen spor medyas\u0131 taraf\u0131ndan yay\u0131mlanan \u015eampiyonlar Ligi i\u00e7erikleri sezon boyunca sosyal medyada 1,51 milyardan fazla etkile\u015fim \u00fcretti.<\/p>\n\n\n\n
Organizasyonun resmi Instagram ve TikTok hesaplar\u0131nda markalar\u0131n elde etti\u011fi ortalama medya de\u011feri ise g\u00f6nderi ba\u015f\u0131na yakla\u015f\u0131k 85 bin euro seviyesine ula\u015ft\u0131.<\/p>\n\n\n\n
Bu tablo, televizyon eri\u015fiminin yan\u0131 s\u0131ra sosyal medya etkile\u015fiminin de b\u00fcy\u00fck spor organizasyonlar\u0131n\u0131n sponsorluk de\u011ferlemesinde giderek daha \u00f6nemli bir fakt\u00f6r haline geldi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n
Veriler, UEFA ve Avrupa Kul\u00fcpler Birli\u011fi\u2019nin ortak giri\u015fimi UC3\u2019\u00fcn yeni ticari d\u00f6nem haz\u0131rl\u0131klar\u0131 yapt\u0131\u011f\u0131 bir s\u00fcre\u00e7te geldi.<\/p>\n\n\n\n
2026\/27 sezonu mevcut ticari d\u00f6ng\u00fcn\u00fcn son y\u0131l\u0131 olacak. 2027\/28 sezonundan itibaren Relevent, UEFA kul\u00fcp organizasyonlar\u0131n\u0131n medya haklar\u0131, sponsorluk ve lisanslama faaliyetleri i\u00e7in alt\u0131 sezon boyunca k\u00fcresel ticari yetkiye sahip olacak. Yeni d\u00f6nem 2032\/33 sezonunun sonuna kadar devam edecek.<\/p>\n\n\n\n
Yeni modelin, ge\u00e7mi\u015f d\u00f6neme k\u0131yasla daha esnek ve \u00f6zelle\u015ftirilebilir ticari paketler sunmas\u0131 ve \u015eampiyonlar Ligi, Avrupa Ligi ile Konferans Ligi aras\u0131ndaki ticari f\u0131rsatlar\u0131 daha entegre \u015fekilde de\u011ferlendirmesi hedefleniyor.<\/p>\n\n\n\n
Bir sonraki d\u00f6nem i\u00e7in medya haklar\u0131n\u0131n sat\u0131\u015f s\u00fcreci de 2026 itibar\u0131yla ba\u015flam\u0131\u015f durumda.<\/p>\n\n\n\n
\u015eampiyonlar Ligi\u2019nin 1,9 milyarl\u0131k televizyon izleyicisi ve 860 milyonun \u00fczerindeki k\u00fcresel taraftar kitlesi, UEFA\u2019n\u0131n 2027\u2019de ba\u015flayacak yeni alt\u0131 y\u0131ll\u0131k ticari d\u00f6ng\u00fcye daha g\u00fc\u00e7l\u00fc bir ticari de\u011fer \u00f6nerisiyle girmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n
UEFA ve kul\u00fcpler a\u00e7\u0131s\u0131ndan temel hedef ise artan k\u00fcresel eri\u015fimi, yeni d\u00f6nemde daha y\u00fcksek medya, sponsorluk ve ticari gelire<\/strong> d\u00f6n\u00fc\u015ft\u00fcrmek olacak.<\/p>\n","protected":false},"excerpt":{"rendered":" UEFA \u015eampiyonlar Ligi, 2025\/26 sezonunda 1,9 milyar ki\u015filik k\u00fcresel televizyon izleyicisine ula\u015farak 2017\/18 sezonundan bu yana en y\u00fcksek seviyesini g\u00f6rd\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[67],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-sampiyonlar-ligi-2"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/adidas-palloneuficiale-Budapest-Champions-2026-photocredits-Adidas-pressoffice-Burson-1320x990-1.jpg",1320,990,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/adidas-palloneuficiale-Budapest-Champions-2026-photocredits-Adidas-pressoffice-Burson-1320x990-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/adidas-palloneuficiale-Budapest-Champions-2026-photocredits-Adidas-pressoffice-Burson-1320x990-1-300x225.jpg",300,225,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/adidas-palloneuficiale-Budapest-Champions-2026-photocredits-Adidas-pressoffice-Burson-1320x990-1-768x576.jpg",768,576,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/adidas-palloneuficiale-Budapest-Champions-2026-photocredits-Adidas-pressoffice-Burson-1320x990-1-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/adidas-palloneuficiale-Budapest-Champions-2026-photocredits-Adidas-pressoffice-Burson-1320x990-1.jpg",1320,990,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/adidas-palloneuficiale-Budapest-Champions-2026-photocredits-Adidas-pressoffice-Burson-1320x990-1.jpg",1320,990,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"UEFA \u015eampiyonlar Ligi, 2025\/26 sezonunda 1,9 milyar ki\u015filik k\u00fcresel televizyon izleyicisine ula\u015farak 2017\/18 sezonundan bu yana en y\u00fcksek seviyesini g\u00f6rd\u00fc.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4169"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4169\/revisions"}],"predecessor-version":[{"id":4170,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4169\/revisions\/4170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}