\u0130svi\u00e7re merkezli spor markas\u0131 On, futbol pazar\u0131na Kylian Mbapp\u00e9 ile ad\u0131m at\u0131yor. Real Madrid\u2019in Frans\u0131z y\u0131ld\u0131z\u0131, Nike ile sona eren sponsorluk anla\u015fmas\u0131n\u0131n ard\u0131ndan On\u2019un yeni futbol y\u00fcz\u00fc oldu.<\/p>\n\n\n\n
Ko\u015fu ayakkab\u0131lar\u0131yla b\u00fcy\u00fcyen ve daha sonra tenis pazar\u0131na giren On, futbol i\u00e7in ilk b\u00fcy\u00fck ad\u0131m\u0131n\u0131 d\u00fcnyan\u0131n en tan\u0131nan oyuncular\u0131ndan biriyle at\u0131yor. \u015eirket, tenis taraf\u0131nda Roger Federer ile yapt\u0131\u011f\u0131 ortakl\u0131k ve Ben Shelton gibi oyuncularla kurdu\u011fu portf\u00f6y\u00fcn ard\u0131ndan spor d\u00fcnyas\u0131ndaki kapsam\u0131n\u0131 geni\u015fletiyor.<\/p>\n\n\n\n
Mbapp\u00e9\u2019nin transferinde yaln\u0131zca sponsorluk anla\u015fmas\u0131 de\u011fil, yeni bir futbol \u00fcr\u00fcn\u00fcn\u00fcn birlikte geli\u015ftirilmesi de \u00f6ne \u00e7\u0131k\u0131yor. Frans\u0131z oyuncu, kendi ad\u0131na tasarlanacak \u201csignature\u201d kramponlar\u0131n geli\u015ftirilmesinde s\u00f6z sahibi olacak.<\/p>\n\n\n\n
Mbapp\u00e9, On ile \u00e7al\u0131\u015fmaya ba\u015flamas\u0131nda markan\u0131n futbolda yeni bir yakla\u015f\u0131m geli\u015ftirme fikrinin etkili oldu\u011funu belirtti. Frans\u0131z y\u0131ld\u0131z, deneyimini ve g\u00f6r\u00fc\u015flerini \u00fcr\u00fcn geli\u015ftirme s\u00fcrecine aktararak inovasyon s\u0131n\u0131rlar\u0131n\u0131 zorlamay\u0131 hedefleyen bir i\u015f birli\u011fi tan\u0131mlad\u0131.<\/p>\n\n\n\n
On\u2019un futbol stratejisinde Mbapp\u00e9\u2019nin yan\u0131nda Thierry Henry de \u00f6nemli bir rol \u00fcstleniyor. \u015eirket, Arsenal ve Fransa efsanesi Henry\u2019yi Football Director olarak g\u00f6revlendirdi. Henry\u2019nin On ile \u00e7al\u0131\u015fmaya 2025\u2019te ba\u015flad\u0131\u011f\u0131, ancak i\u015f birli\u011finin kamuoyuna daha sonra yans\u0131d\u0131\u011f\u0131 belirtildi.<\/p>\n\n\n\n
Henry, Mbapp\u00e9\u2019nin On\u2019a kat\u0131lma s\u00fcrecinde de rol oynad\u0131. Eski Frans\u0131z milli futbolcu, markan\u0131n oyuncular\u0131n ihtiya\u00e7lar\u0131n\u0131 dinleyerek futbol i\u00e7in yeni \u00fcr\u00fcnler geli\u015ftirme yakla\u015f\u0131m\u0131n\u0131 \u00f6ne \u00e7\u0131kard\u0131.<\/p>\n\n\n\n
On\u2019un kurucusu ve e\u015f CEO\u2019su David Allemann ise futbol pazar\u0131na giri\u015flerinin mevcut spor giyim markalar\u0131n\u0131n benzer \u00fcr\u00fcnlerini tekrar etmek yerine yeni fikirler geli\u015ftirme \u00fczerine kurulaca\u011f\u0131n\u0131 s\u00f6yledi. Allemann, Mbapp\u00e9\u2019yi bu vizyonun hayata ge\u00e7irilmesi a\u00e7\u0131s\u0131ndan \u00f6nemli bir ortak olarak tan\u0131mlad\u0131.<\/p>\n\n\n\n
Mbapp\u00e9\u2019nin On\u2019a ge\u00e7i\u015fi, b\u00fcy\u00fck sporcular\u0131n Nike ve adidas gibi geleneksel devlerden ayr\u0131larak daha fazla s\u00f6z hakk\u0131 ve \u00fcr\u00fcn geli\u015ftirme \u00f6zg\u00fcrl\u00fc\u011f\u00fc sunan markalarla \u00e7al\u0131\u015fmaya y\u00f6neldi\u011fi d\u00f6nemin yeni \u00f6rneklerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n
Steph Curry\u2019nin Li-Ning ile kurdu\u011fu marka ortakl\u0131\u011f\u0131, Harry Kane\u2019in Skechers anla\u015fmas\u0131 ve Coco Gauff\u2019un New Balance ile i\u015f birli\u011fi de sporcular\u0131n ki\u015fisel markalar\u0131n\u0131 \u00fcr\u00fcn geli\u015ftirme s\u00fcre\u00e7leriyle daha do\u011frudan ili\u015fkilendirdi\u011fi \u00f6rnekler aras\u0131nda yer al\u0131yor.<\/p>\n\n\n\n
On i\u00e7in ise Mbapp\u00e9 anla\u015fmas\u0131, tenis ve ko\u015fudan sonra futbolu yeni b\u00fcy\u00fcme alanlar\u0131ndan biri haline getiren daha geni\u015f spor stratejisinin ba\u015flang\u0131\u00e7 noktas\u0131 niteli\u011finde. Markan\u0131n futbol pazar\u0131ndaki ilk b\u00fcy\u00fck hamlesi, k\u00fcresel y\u0131ld\u0131z g\u00fcc\u00fcn\u00fc \u00fcr\u00fcn inovasyonu ve do\u011frudan oyuncu i\u015f birlikleriyle birle\u015ftirmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n
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\u0130svi\u00e7re merkezli spor markas\u0131 On, futbol pazar\u0131na Kylian Mbapp\u00e9 ile ad\u0131m at\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":4210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[14],"tags":[467,140,672],"class_list":["post-4209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","tag-mbappe","tag-nike","tag-on"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/mbappe-on-e1789743380934.webp",1120,826,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/mbappe-on-e1789743380934-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/mbappe-on-e1789743380934-300x221.webp",300,221,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/mbappe-on-e1789743380934-768x566.webp",768,566,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/mbappe-on-e1789743380934-1024x755.webp",1024,755,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/mbappe-on-e1789743380934.webp",1120,826,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/mbappe-on-e1789743380934.webp",1120,826,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"\u0130svi\u00e7re merkezli spor markas\u0131 On, futbol pazar\u0131na Kylian Mbapp\u00e9 ile ad\u0131m at\u0131yor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4209"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4209\/revisions"}],"predecessor-version":[{"id":4211,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4209\/revisions\/4211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4210"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}