FC Barcelona, saha d\u0131\u015f\u0131ndaki ticari faaliyetlerini geni\u015fletiyor. Kul\u00fcb\u00fcn delegeleri, Barcelona markas\u0131n\u0131n yeni alanlarda ticarile\u015ftirilmesini sa\u011flayacak iki anla\u015fmaya onay verdi. Projelerden biri Birle\u015fik Arap Emirlikleri\u2019nde l\u00fcks konut, perakende ve e\u011flenceyi bir araya getiren bir kompleks; di\u011feri ise Spotify Camp Nou\u2019da kurulacak aile e\u011flence merkezi olacak.<\/p>\n\n\n\n
Barcelona\u2019n\u0131n Ohana Real Estate and Construction LLC ile ger\u00e7ekle\u015ftirdi\u011fi konut projesi, 433 delegenin kat\u0131ld\u0131\u011f\u0131 oylamada 308 kabul, 103 ret ve 32 \u00e7ekimser oy ald\u0131. Anla\u015fma kapsam\u0131nda FC Barcelona markas\u0131n\u0131n Emirlikler\u2019de 2055 y\u0131l\u0131na kadar kullan\u0131lmas\u0131 planlan\u0131yor.<\/p>\n\n\n\n
Projenin; konut, perakende ve e\u011flence alanlar\u0131n\u0131 Bar\u00e7a markas\u0131 etraf\u0131nda bir araya getirmesi ve 2030\u2019un son \u00e7eyre\u011finde tamamlanmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n
Anla\u015fma, kul\u00fcb\u00fcn sportif ticari varl\u0131klar\u0131n\u0131 da kaps\u0131yor. Projenin ad\u0131, gelecek sezondan 2029-30 sezonunun sonuna kadar Barcelona erkek ve kad\u0131n A tak\u0131mlar\u0131n\u0131n formalar\u0131n\u0131n arka b\u00f6l\u00fcm\u00fcnde yer alacak. Marka ayr\u0131ca Spotify Camp Nou\u2019daki reklam alanlar\u0131nda da g\u00f6r\u00fcn\u00fcrl\u00fck elde edecek.<\/p>\n\n\n\n
Anla\u015fma kapsam\u0131nda FC Barcelona oyuncular\u0131n\u0131n ticari aktivasyonlarda kullan\u0131lmas\u0131 da planlan\u0131yor. Kul\u00fcb\u00fcn ekonomik alan\u0131ndan sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 Ferran Oliv\u00e9, anla\u015fmay\u0131 \u201cAvrupa\u2019n\u0131n en iyi s\u00f6zle\u015fmesi\u201d olarak nitelendirirken, Barcelona Ohana ile yap\u0131lan anla\u015fman\u0131n finansal de\u011ferini a\u00e7\u0131klamad\u0131.<\/p>\n\n\n\n
Barcelona\u2019n\u0131n onaylad\u0131\u011f\u0131 ikinci proje ise Spotify Camp Nou\u2019da Babylon Park Spain taraf\u0131ndan i\u015fletilecek FC Barcelona temal\u0131 kapal\u0131 aile e\u011flence merkezi olacak.<\/p>\n\n\n\n
25 y\u0131ll\u0131k lisans anla\u015fmas\u0131 kapsam\u0131nda Babylon Park Spain, projede Bar\u00e7a markas\u0131n\u0131 kullanabilecek. \u015eirket ayr\u0131ca ilerleyen d\u00f6nemde Barcelona markas\u0131yla ba\u011flant\u0131l\u0131 ba\u015fka e\u011flence merkezleri a\u00e7may\u0131 planl\u0131yor.<\/p>\n\n\n\n
Anla\u015fma, 441 delegenin kat\u0131ld\u0131\u011f\u0131 oylamada 252 kabul, 158 ret ve 31 \u00e7ekimser oyla onayland\u0131.<\/p>\n\n\n\n
Ferran Oliv\u00e9\u2019nin delegelere sundu\u011fu tahminlere g\u00f6re proje, anla\u015fman\u0131n 25 y\u0131ll\u0131k s\u00fcresi boyunca Barcelona\u2019ya yakla\u015f\u0131k 100 milyon euro gelir<\/strong> sa\u011flayacak. Kul\u00fcp, projenin yaratt\u0131\u011f\u0131 gelirin y\u00fczde 50\u2019sini alacak. Ancak Barcelona\u2019n\u0131n pay\u0131 ilk be\u015f y\u0131lda y\u00fczde 20 seviyesinde olacak.<\/p>\n\n\n\n Anla\u015fma ayr\u0131ca Barcelona i\u00e7in ilk be\u015f y\u0131l boyunca y\u0131ll\u0131k en az 1 milyon euroluk gelir garantisi i\u00e7eriyor.<\/p>\n\n\n\n Proje, Spotify Camp Nou\u2019nun yaln\u0131zca ma\u00e7 ve spor etkinlikleri \u00fczerinden de\u011fil, e\u011flence ve deneyim ekonomisi \u00fczerinden de gelir \u00fcretmesini hedefleyen yeni bir ticari model olu\u015fturuyor. B\u00f6ylece Barcelona, d\u00fcnyan\u0131n en bilinen spor markalar\u0131ndan birini stadyum d\u0131\u015f\u0131ndaki farkl\u0131 t\u00fcketici deneyimlerine ta\u015f\u0131may\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n Kul\u00fcp, saha d\u0131\u015f\u0131ndaki yeni gelir kaynaklar\u0131n\u0131 b\u00fcy\u00fct\u00fcrken uzun vadeli finansal hedeflerini de yukar\u0131 ta\u015f\u0131yor.<\/p>\n\n\n\n Barcelona, 2030-31 sezonunda 1,45 milyar euro gelir<\/strong> elde etmeyi \u00f6ng\u00f6r\u00fcyor. Y\u00f6netim ayr\u0131ca be\u015f y\u0131l i\u00e7inde faiz, vergi, amortisman ve itfa \u00f6ncesi k\u00e2r\u0131 (EBITDA) 370 milyon euroya<\/strong> \u00e7\u0131karmay\u0131 hedefliyor.<\/p>\n\n\n\n Emirlikler\u2019deki konut projesi ve Camp Nou\u2019daki e\u011flence merkezi, Barcelona\u2019n\u0131n sportif faaliyetlerin \u00f6tesinde marka, stadyum ve ticari haklar\u0131n\u0131 farkl\u0131 t\u00fcketici alanlar\u0131nda gelir kayna\u011f\u0131na d\u00f6n\u00fc\u015ft\u00fcrme stratejisinin yeni ad\u0131mlar\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":" FC Barcelona, saha d\u0131\u015f\u0131ndaki ticari faaliyetlerini geni\u015fletiyor.<\/p>\n","protected":false},"author":1,"featured_media":4223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[33],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-barcelona"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/image.png",800,450,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/image-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/image-300x169.png",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/image-768x432.png",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/image.png",800,450,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/image.png",800,450,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/09\/image.png",800,450,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"FC Barcelona, saha d\u0131\u015f\u0131ndaki ticari faaliyetlerini geni\u015fletiyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4222"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4222\/revisions"}],"predecessor-version":[{"id":4224,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4222\/revisions\/4224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4223"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Barcelona\u2019n\u0131n 2030-31 gelir hedefi 1,45 milyar euro<\/h2>\n\n\n\n