FIFA Ba\u015fkan\u0131 Gianni Infantino\u2019nun, 2027\u2019deki yeniden se\u00e7im s\u00fcreci \u00f6ncesinde imaj\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla \u0130ngiliz reklam y\u00f6neticisi Sir Martin Sorrell\u2019in kurdu\u011fu Monks ile \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131 \u00f6ne s\u00fcr\u00fcld\u00fc. Anla\u015fman\u0131n FIFA taraf\u0131ndan finanse edildi\u011fi iddias\u0131 ise kurum taraf\u0131ndan do\u011frulanmad\u0131.<\/p>\n\n\n\n
Inside World Football\u2019un haberine g\u00f6re Infantino\u2019nun yeniden se\u00e7im kampanyas\u0131 \u00f6ncesinde Sorrell\u2019in ajans\u0131ndan destek ald\u0131\u011f\u0131 iddia edilirken, FIFA s\u00f6z konusu \u015firketle yap\u0131lan \u00e7al\u0131\u015fman\u0131n se\u00e7im kampanyas\u0131yla ba\u011flant\u0131l\u0131 oldu\u011funu reddetti.<\/p>\n\n\n\n
FIFA, kuruma yapt\u0131\u011f\u0131 a\u00e7\u0131klamada k\u00fcresel kurulu\u015flar\u0131n ileti\u015fim dahil \u00e7e\u015fitli alanlarda d\u0131\u015f tedarik\u00e7ilerle \u00e7al\u0131\u015fabildi\u011fini belirterek, bu t\u00fcr s\u00f6zle\u015fmelerin kurum i\u00e7i prosed\u00fcrlere uygun \u015fekilde ilgili departmanlar taraf\u0131ndan imzaland\u0131\u011f\u0131n\u0131 ve FIFA Ba\u015fkan\u0131 taraf\u0131ndan yap\u0131lmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
Infantino, May\u0131s 2026\u2019da d\u00fczenlenen FIFA Kongresi\u2019nde 2027 ba\u015fkanl\u0131k se\u00e7iminde yeniden aday olaca\u011f\u0131n\u0131 a\u00e7\u0131klam\u0131\u015ft\u0131. 77. FIFA Kongresi ve ba\u015fkanl\u0131k se\u00e7imi 18 Mart 2027\u2019de Fas\u2019\u0131n Rabat kentinde ger\u00e7ekle\u015ftirilecek.<\/p>\n\n\n\n
\u0130ddialar\u0131n merkezinde, FIFA b\u00fct\u00e7esinden yap\u0131lan harcamalar\u0131n ba\u015fkanl\u0131k se\u00e7im s\u00fcrecinde kullan\u0131l\u0131p kullan\u0131lmad\u0131\u011f\u0131 sorusu bulunuyor.<\/p>\n\n\n\n
Inside World Football, FIFA Etik Kodu\u2019nun se\u00e7im kampanyalar\u0131nda kurum kaynaklar\u0131n\u0131n kullan\u0131lmas\u0131na ili\u015fkin h\u00fck\u00fcmlerine dikkat \u00e7ekerek, b\u00f6yle bir kullan\u0131m\u0131n etik ve mali a\u00e7\u0131dan ciddi sonu\u00e7lar do\u011furabilece\u011fini savunuyor. Ancak haberde bu y\u00f6ndeki iddialar\u0131n FIFA taraf\u0131ndan kabul edildi\u011fine dair bir do\u011frulama bulunmuyor.<\/p>\n\n\n\n
FIFA ise Monks ile olas\u0131 \u00e7al\u0131\u015fman\u0131n se\u00e7im kampanyas\u0131na y\u00f6nelik olmad\u0131\u011f\u0131n\u0131 belirterek, tedarik\u00e7i hizmetlerinin kurumun d\u00fcnya genelindeki faaliyetlerinin tan\u0131t\u0131m\u0131n\u0131 kapsad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n
Monks, Sir Martin Sorrell\u2019in 2018\u2019de kurdu\u011fu S4 Capital\u2019in dijital reklamc\u0131l\u0131k, pazarlama ve teknoloji hizmetleri alan\u0131ndaki operasyon markas\u0131 olarak faaliyet g\u00f6steriyor. \u015eirketin kendi a\u00e7\u0131klamas\u0131na g\u00f6re Monks; i\u00e7erik, veri ve dijital medya ile teknoloji hizmetlerini tek bir yap\u0131 alt\u0131nda sunuyor.<\/p>\n\n\n\n
Inside World Football ayr\u0131ca Sorrell\u2019in ge\u00e7mi\u015fte WPP y\u00f6netiminden ayr\u0131l\u0131\u015f\u0131n\u0131 da g\u00fcndeme ta\u015f\u0131d\u0131. WPP, 2018\u2019de Sorrell hakk\u0131nda ki\u015fisel suistimal iddias\u0131yla ba\u011f\u0131ms\u0131z bir soru\u015fturma ba\u015flatm\u0131\u015ft\u0131. Sorrell iddialar\u0131 reddederken, ayn\u0131 y\u0131l WPP CEO\u2019lu\u011fu g\u00f6revinden ayr\u0131ld\u0131. WPP daha sonra soru\u015fturman\u0131n tamamland\u0131\u011f\u0131n\u0131 ve iddian\u0131n \u015firket a\u00e7\u0131s\u0131ndan maddi \u00f6nem ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
Bu ge\u00e7mi\u015f, Inside World Football taraf\u0131ndan Infantino\u2019nun imaj y\u00f6netimi i\u00e7in Sorrell\u2019in \u015firketiyle \u00e7al\u0131\u015ft\u0131\u011f\u0131 iddias\u0131 ba\u011flam\u0131nda ayr\u0131ca ele al\u0131nd\u0131.<\/p>\n\n\n\n
Infantino, FIFA ba\u015fkanl\u0131\u011f\u0131na ilk kez 2016\u2019da se\u00e7ildi ve 2023\u2019te ikinci d\u00f6nem i\u00e7in yeniden se\u00e7ildi. FIFA\u2019n\u0131n resmi a\u00e7\u0131klamas\u0131na g\u00f6re 2027 se\u00e7iminde bir kez daha aday olacak. Se\u00e7im, 18 Mart 2027\u2019de Rabat\u2019ta yap\u0131lacak.<\/p>\n\n\n\n
Infantino\u2019nun ba\u015fkanl\u0131\u011f\u0131 d\u00f6neminde FIFA\u2019n\u0131n ticari gelirleri ve futbol geli\u015ftirme yat\u0131r\u0131mlar\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcrken, y\u00f6netim modeline ili\u015fkin tart\u0131\u015fmalar da devam ediyor. FIFA, 2027-2030 d\u00f6nemi i\u00e7in 14 milyar dolarl\u0131k rekor gelir b\u00fct\u00e7esi \u00f6ng\u00f6r\u00fcyor ve FIFA Forward program\u0131n\u0131n yeni d\u00f6neminde 2,7 milyar dolarl\u0131k yat\u0131r\u0131m planl\u0131yor.<\/p>\n\n\n\n
Inside World Football\u2019un haberinde ayr\u0131ca Infantino\u2019nun son d\u00f6nemde FIFA\u2019n\u0131n ticari haklar\u0131n\u0131n bir b\u00f6l\u00fcm\u00fcn\u00fc \u00f6zel yat\u0131r\u0131mc\u0131lara a\u00e7ma plan\u0131 ve bu giri\u015fimin yaratt\u0131\u011f\u0131 tart\u0131\u015fmalar da se\u00e7im s\u00fcreciyle birlikte de\u011ferlendiriliyor.<\/p>\n\n\n\n
\u015eu a\u015famada Monks ile FIFA aras\u0131ndaki ili\u015fkinin kapsam\u0131, s\u00f6zle\u015fmenin mali b\u00fcy\u00fckl\u00fc\u011f\u00fc ve harcamalar\u0131n herhangi bir se\u00e7im faaliyetine y\u00f6nelik olup olmad\u0131\u011f\u0131 konusunda kamuya a\u00e7\u0131k, ba\u011f\u0131ms\u0131z bir s\u00f6zle\u015fme veya FIFA taraf\u0131ndan a\u00e7\u0131klanm\u0131\u015f mali detay bulunmuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
FIFA Ba\u015fkan\u0131 Gianni Infantino\u2019nun, 2027\u2019deki yeniden se\u00e7im s\u00fcreci \u00f6ncesinde imaj\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla \u0130ngiliz reklam y\u00f6neticisi Sir Martin Sorrell\u2019in kurdu\u011fu Monks ile \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131 \u00f6ne s\u00fcr\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[112],"class_list":["post-4259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-infantino-2"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/102373958_infantino1.jpg",2048,1152,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/102373958_infantino1-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/102373958_infantino1-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/102373958_infantino1-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/102373958_infantino1-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/102373958_infantino1-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/102373958_infantino1.jpg",2048,1152,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"FIFA Ba\u015fkan\u0131 Gianni Infantino\u2019nun, 2027\u2019deki yeniden se\u00e7im s\u00fcreci \u00f6ncesinde imaj\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla \u0130ngiliz reklam y\u00f6neticisi Sir Martin Sorrell\u2019in kurdu\u011fu Monks ile \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131 \u00f6ne s\u00fcr\u00fcld\u00fc.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4259"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4259\/revisions"}],"predecessor-version":[{"id":4260,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4259\/revisions\/4260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/835"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}