Norve\u00e7li y\u0131ld\u0131z Erling Haaland, kendisine ait ay\u0131rt edici \u00f6zelliklerin ticari ama\u00e7larla izinsiz kullan\u0131ld\u0131\u011f\u0131 gerek\u00e7esiyle Norve\u00e7 merkezli havayolu \u015firketi Norwegian Air Shuttle ASA\u2019ya dava a\u00e7t\u0131.<\/p>\n\n\n\n
26 ya\u015f\u0131ndaki futbolcu, uzun y\u0131llar kulland\u0131\u011f\u0131 ve marka kimli\u011finin \u00f6nemli bir par\u00e7as\u0131 haline gelen at kuyru\u011fu sa\u00e7 modelinin Norwegian taraf\u0131ndan bir sosyal medya payla\u015f\u0131m\u0131nda kullan\u0131lmas\u0131 \u00fczerine hukuki s\u00fcrece ba\u015fvurdu.<\/p>\n\n\n\n
Norve\u00e7li havayolu \u015firketi, D\u00fcnya Kupas\u0131 s\u0131ras\u0131nda Haaland\u2019\u0131n sa\u00e7lar\u0131n\u0131n u\u00e7a\u011f\u0131n bir b\u00f6l\u00fcm\u00fcn\u00fc kaplad\u0131\u011f\u0131 bir foto\u011fraf\u0131 sosyal medya hesab\u0131ndan payla\u015farak milli tak\u0131m ve y\u0131ld\u0131z futbolcu \u00fczerinden bir tan\u0131t\u0131m \u00e7al\u0131\u015fmas\u0131 yapt\u0131.<\/p>\n\n\n\n
Haaland ise bu kullan\u0131m\u0131n ticari ama\u00e7 ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ve kendi izni olmadan ger\u00e7ekle\u015ftirildi\u011fini savunuyor.<\/p>\n\n\n\n
Haaland, Norwegian\u2019\u0131 Norve\u00e7 Pazarlama Yasas\u0131\u2019n\u0131 ihlal etti\u011fi gerek\u00e7esiyle mahkemeye ta\u015f\u0131d\u0131. Norve\u00e7 bas\u0131n\u0131ndan VG\u2019nin haberine g\u00f6re taraflar\u0131n avukatlar\u0131 ve hakimler, ana duru\u015fma \u00f6ncesinde 9 Ekim\u2019de bir araya gelecek.<\/p>\n\n\n\n
Norwegian ise dava konusu payla\u015f\u0131m\u0131n neden hukuki s\u00fcrece ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 anlamakta zorland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
\u015eirket s\u00f6zc\u00fcs\u00fc Catharina Solli, Norve\u00e7 Milli Tak\u0131m\u0131\u2019na destek amac\u0131yla sosyal medyada spontane payla\u015f\u0131mlar yapt\u0131klar\u0131n\u0131 belirterek, bu t\u00fcr i\u00e7eriklerin dava konusu olmas\u0131ndan dolay\u0131 \u00fczg\u00fcn olduklar\u0131n\u0131 s\u00f6yledi. Solli ayr\u0131ca, gelecekte Norve\u00e7li sporcular\u0131 desteklemeye devam edebilmek i\u00e7in taraflar aras\u0131nda makul bir diyalog kurulmas\u0131n\u0131 umduklar\u0131n\u0131 ifade etti.<\/p>\n\n\n\n
Haaland\u2019\u0131n avukat\u0131 Thomas Hagen ise davan\u0131n temelinde farkl\u0131 bir konu oldu\u011funu belirtti.<\/p>\n\n\n\n
Hagen, Norwegian\u2019\u0131n D\u00fcnya Kupas\u0131 s\u0131ras\u0131nda Haaland\u2019\u0131n ay\u0131rt edici \u00f6zelliklerini izinsiz \u015fekilde kullanarak u\u00e7ak bileti sat\u0131\u015flar\u0131n\u0131 destekledi\u011fini savundu.<\/p>\n\n\n\n
Haaland, sezon ba\u015f\u0131nda y\u0131llard\u0131r kulland\u0131\u011f\u0131 uzun sa\u00e7 ve at kuyru\u011fu g\u00f6r\u00fcn\u00fcm\u00fcnden vazge\u00e7erek imaj\u0131n\u0131 de\u011fi\u015ftirmi\u015fti.<\/p>\n\n\n\n
Norve\u00e7li futbolcunun sa\u00e7 modeli, kariyeri boyunca onu di\u011fer oyunculardan ay\u0131ran en belirgin fiziksel \u00f6zelliklerden biri haline gelmi\u015f ve \u00e7e\u015fitli ticari kampanyalarda da dikkat \u00e7ekmi\u015fti.<\/p>\n\n\n\n
Dava, profesyonel sporcular\u0131n isim, g\u00f6r\u00fcnt\u00fc ve ay\u0131rt edici ki\u015fisel \u00f6zelliklerinin markalar taraf\u0131ndan ticari ileti\u015fim faaliyetlerinde kullan\u0131lmas\u0131na ili\u015fkin haklar\u0131 yeniden g\u00fcndeme getiriyor.<\/p>\n\n\n\n
Taraflar\u0131n 9 Ekim\u2019deki \u00f6n duru\u015fmada nas\u0131l bir yol izleyece\u011fi ve davan\u0131n esas duru\u015fmaya ta\u015f\u0131n\u0131p ta\u015f\u0131nmayaca\u011f\u0131 bu toplant\u0131n\u0131n ard\u0131ndan netle\u015fecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
Norve\u00e7li y\u0131ld\u0131z Erling Haaland, kendisine ait ay\u0131rt edici \u00f6zelliklerin ticari ama\u00e7larla izinsiz kullan\u0131ld\u0131\u011f\u0131 gerek\u00e7esiyle Norve\u00e7 merkezli havayolu \u015firketi Norwegian Air Shuttle ASA\u2019ya dava a\u00e7t\u0131.<\/p>\n","protected":false},"author":1,"featured_media":4291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[401],"class_list":["post-4290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-haaland"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/Ekran-goruntusu-2026-10-02-113617.png",720,405,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/Ekran-goruntusu-2026-10-02-113617-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/Ekran-goruntusu-2026-10-02-113617-300x169.png",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/Ekran-goruntusu-2026-10-02-113617.png",720,405,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/Ekran-goruntusu-2026-10-02-113617.png",720,405,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/Ekran-goruntusu-2026-10-02-113617.png",720,405,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/Ekran-goruntusu-2026-10-02-113617.png",720,405,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Norve\u00e7li y\u0131ld\u0131z Erling Haaland, kendisine ait ay\u0131rt edici \u00f6zelliklerin ticari ama\u00e7larla izinsiz kullan\u0131ld\u0131\u011f\u0131 gerek\u00e7esiyle Norve\u00e7 merkezli havayolu \u015firketi Norwegian Air Shuttle ASA\u2019ya dava a\u00e7t\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4290"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4290\/revisions"}],"predecessor-version":[{"id":4292,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4290\/revisions\/4292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4291"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}