Tennis Australia, Avustralya A\u00e7\u0131k\u2019ta taraftar deneyimini geli\u015ftirmek ve y\u0131l boyunca izleyici etkile\u015fimini art\u0131rmak amac\u0131yla Adobe ile i\u015f birli\u011fine gitti. Anla\u015fma kapsam\u0131nda Adobe, turnuvan\u0131n yapay zek\u00e2 ve yarat\u0131c\u0131 pazarlama orta\u011f\u0131 olacak.<\/p>\n\n\n\n
Tenis d\u00fcnyas\u0131n\u0131n d\u00f6rt Grand Slam turnuvas\u0131ndan biri olan Avustralya A\u00e7\u0131k, taraftar deneyimini teknolojiyle geli\u015ftirmeye y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131na bir yenisini ekledi. Turnuvan\u0131n organizat\u00f6r\u00fc Tennis Australia, Adobe ile yapt\u0131\u011f\u0131 anla\u015fma do\u011frultusunda yapay zek\u00e2 destekli pazarlama ve ki\u015fiselle\u015ftirme \u00e7\u00f6z\u00fcmlerini devreye alacak.<\/p>\n\n\n\n
\u0130\u015f birli\u011fi kapsam\u0131nda Adobe CX Enterprise platformundan yararlan\u0131larak taraftarlar\u0131n turnuva boyunca ve y\u0131l genelinde i\u00e7eriklerle, ma\u00e7larla ve etkinlik hizmetleriyle etkile\u015fimlerinin daha iyi anla\u015f\u0131lmas\u0131 hedefleniyor. Sistem, taraftarlar\u0131n ilgi alanlar\u0131na g\u00f6re ki\u015fiselle\u015ftirilmi\u015f deneyimler sunulmas\u0131n\u0131 sa\u011flayacak.<\/p>\n\n\n\n
Taraftarlar\u0131n ma\u00e7lar\u0131n yan\u0131 s\u0131ra yiyecek se\u00e7enekleri ve turnuva alan\u0131ndaki etkinlikler hakk\u0131nda kendilerine uygun bilgilere daha kolay ula\u015fmas\u0131 ama\u00e7lan\u0131yor. Bu yakla\u015f\u0131m\u0131n, mobil cihazlarda bilgi aramak i\u00e7in harcanan s\u00fcreyi azalt\u0131rken organizasyon altyap\u0131s\u0131n\u0131n daha verimli kullan\u0131lmas\u0131na da katk\u0131 sa\u011flamas\u0131 bekleniyor.<\/p>\n\n\n\n
Tennis Australia Ticari Direkt\u00f6r\u00fc Cedric Cornelis, Adobe ile i\u015f birli\u011finin yaln\u0131zca turnuva d\u00f6nemine odaklanmad\u0131\u011f\u0131n\u0131, Avustralya\u2019da ve b\u00f6lge genelinde tenisle taraftarlar aras\u0131ndaki ba\u011f\u0131 y\u0131l boyunca g\u00fc\u00e7lendirmeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n
Tennis Australia Teknolojiden Sorumlu \u00dcst Y\u00f6neticisi Alan Sharvin ise taraftarlar\u0131 daha iyi anlaman\u0131n ve onlara daha ba\u011flant\u0131l\u0131, ilgili ve ki\u015fiselle\u015ftirilmi\u015f deneyimler sunman\u0131n \u00f6ncelikleri aras\u0131nda bulundu\u011funu ifade etti. Sharvin, Adobe teknolojilerinin veri ve dijital kaynaklar\u0131 bir araya getirerek taraftar etkile\u015fimlerinden daha fazla de\u011fer elde edilmesine yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
Anla\u015fma, Avustralya A\u00e7\u0131k\u2019\u0131n uluslararas\u0131 pazarlardaki marka bilinirli\u011fini art\u0131rmaya y\u00f6nelik kampanyalar\u0131 da kaps\u0131yor. B\u00f6ylece organizasyonun taraftarlarla kurdu\u011fu ili\u015fkinin yaln\u0131zca turnuva s\u00fcresince de\u011fil, y\u0131l\u0131n tamam\u0131nda geli\u015ftirilmesi hedefleniyor.<\/p>\n\n\n\n
\u0130\u015f birli\u011fi, Adobe\u2019nin tenis alan\u0131ndaki ilk k\u00fcresel sponsorluk anla\u015fmas\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. \u015eirket, yapay zek\u00e2, dijital i\u00e7erik \u00fcretimi ve pazarlama teknolojilerini spor organizasyonlar\u0131yla bulu\u015fturarak bu alandaki varl\u0131\u011f\u0131n\u0131 geni\u015fletiyor.<\/p>\n\n\n\n
Adobe\u2019nin spor sekt\u00f6r\u00fcndeki i\u015f birlikleri aras\u0131nda Premier League ve Palmeiras gibi futbol d\u00fcnyas\u0131n\u0131n farkl\u0131 akt\u00f6rleriyle ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmalar da bulunuyor. \u015eirket, Avustralya A\u00e7\u0131k ortakl\u0131\u011f\u0131yla teknolojilerini k\u00fcresel \u00f6l\u00e7ekte geni\u015f bir taraftar kitlesine ula\u015ft\u0131rmay\u0131 ve spor deneyiminin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcndeki rol\u00fcn\u00fc g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"
Tennis Australia, Avustralya A\u00e7\u0131k\u2019ta taraftar deneyimini geli\u015ftirmek ve y\u0131l boyunca izleyici etkile\u015fimini art\u0131rmak amac\u0131yla Adobe ile i\u015f birli\u011fine gitti.<\/p>\n","protected":false},"author":1,"featured_media":4372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[712],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-aus-open"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/2025-01-06-101243790-Infosys_and_CyberCX_return_as_official_partners_of_Australian_Open_2025.jpg",900,514,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/2025-01-06-101243790-Infosys_and_CyberCX_return_as_official_partners_of_Australian_Open_2025-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/2025-01-06-101243790-Infosys_and_CyberCX_return_as_official_partners_of_Australian_Open_2025-300x171.jpg",300,171,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/2025-01-06-101243790-Infosys_and_CyberCX_return_as_official_partners_of_Australian_Open_2025-768x439.jpg",768,439,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/2025-01-06-101243790-Infosys_and_CyberCX_return_as_official_partners_of_Australian_Open_2025.jpg",900,514,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/2025-01-06-101243790-Infosys_and_CyberCX_return_as_official_partners_of_Australian_Open_2025.jpg",900,514,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/10\/2025-01-06-101243790-Infosys_and_CyberCX_return_as_official_partners_of_Australian_Open_2025.jpg",900,514,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Tennis Australia, Avustralya A\u00e7\u0131k\u2019ta taraftar deneyimini geli\u015ftirmek ve y\u0131l boyunca izleyici etkile\u015fimini art\u0131rmak amac\u0131yla Adobe ile i\u015f birli\u011fine gitti.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4371\/revisions"}],"predecessor-version":[{"id":4373,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4371\/revisions\/4373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/4372"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}