{"id":4388,"date":"2026-10-17T16:14:58","date_gmt":"2026-10-17T13:14:58","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=4388"},"modified":"2026-10-17T16:15:00","modified_gmt":"2026-10-17T13:15:00","slug":"euroleague-10-yillik-planinda-9-milyar-dolarlik-deger-hedefliyor","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/euroleague-10-yillik-planinda-9-milyar-dolarlik-deger-hedefliyor\/","title":{"rendered":"EuroLeague, 10 y\u0131ll\u0131k plan\u0131nda 9 milyar dolarl\u0131k de\u011fer hedefliyor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">EuroLeague, \u00f6n\u00fcm\u00fczdeki 10 y\u0131lda organizasyonun ve kul\u00fcplerinin toplam de\u011ferini yakla\u015f\u0131k 9 milyar dolara \u00e7\u0131karmay\u0131 hedefleyen b\u00fcy\u00fcme plan\u0131n\u0131 onaylad\u0131. NBA\u2019in Avrupa\u2019da yeni bir basketbol organizasyonu kurma giri\u015fimi kapsam\u0131nda yapt\u0131\u011f\u0131 ilk i\u015f birli\u011fi teklifinin reddedilmesinden iki haftadan k\u0131sa s\u00fcre sonra a\u00e7\u0131klanan plan, ligin geni\u015fleme ve ticari gelirlerini art\u0131rma stratejisini ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague\u2019in 13 hissedar kul\u00fcb\u00fcn\u00fcn tamam\u0131n\u0131n onaylad\u0131\u011f\u0131 10 y\u0131ll\u0131k i\u015f plan\u0131na g\u00f6re organizasyonun kendi de\u011feri 7,98 milyar euroya (8,98 milyar dolar) ula\u015facak. Mevcut lisansl\u0131 kul\u00fcplerin toplam de\u011ferinin ise \u00fc\u00e7 kat\u0131na \u00e7\u0131karak 5,4 milyar euroya (6,1 milyar dolar) y\u00fckselmesi hedefleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu projeksiyonlar, EuroLeague\u2019in mevcut yap\u0131s\u0131n\u0131 geni\u015fletirken ticari gelirlerini art\u0131rmaya ve kul\u00fcplerin finansal s\u00fcrd\u00fcr\u00fclebilirli\u011fini g\u00fc\u00e7lendirmeye dayanan uzun vadeli b\u00fcy\u00fcme stratejisinin temelini olu\u015fturuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kul\u00fcplere da\u011f\u0131t\u0131lacak kaynak 3,4 milyar euroya ula\u015fabilir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague\u2019in plan\u0131na g\u00f6re 10 y\u0131ll\u0131k d\u00f6nemde tak\u0131mlara da\u011f\u0131t\u0131lacak toplam kaynak 3,4 milyar euroya (3,8 milyar dolar) ula\u015facak. Bu tutar\u0131n 2,2 milyar eurosunun gelirlerden, 1,2 milyar eurosunun ise geni\u015fleme kapsam\u0131nda lige kat\u0131lacak tak\u0131mlardan al\u0131nacak franchise \u00fccretlerinden elde edilmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Front Office Sports\u2019un aktard\u0131\u011f\u0131 bilgilere g\u00f6re EuroLeague\u2019in tak\u0131mlara mevcut toplam gelir da\u011f\u0131t\u0131m\u0131 yakla\u015f\u0131k 70 milyon euro seviyesinde bulunuyor. Hedeflenen da\u011f\u0131t\u0131m tutar\u0131, ligin ticari gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmas\u0131n\u0131 gerektiriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague Finans Direkt\u00f6r\u00fc Xavi Puyada, organizasyonun ve kul\u00fcplerin de\u011ferinin h\u0131zla y\u00fckseldi\u011fini belirterek i\u015f plan\u0131n\u0131n uygulanmas\u0131 ve kul\u00fcplerin kendi geli\u015fimlerini s\u00fcrd\u00fcrmesiyle bu b\u00fcy\u00fcmenin h\u0131zlanmas\u0131n\u0131 beklediklerini ifade etti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">24 tak\u0131ma geni\u015fleme hedefi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague \u015fu anda 20 tak\u0131mla d\u00fczenleniyor. Bunlar\u0131n 13\u2019\u00fc ligin kal\u0131c\u0131 hissedar kul\u00fcplerinden olu\u015furken di\u011fer yedi tak\u0131m EuroCup ba\u015far\u0131s\u0131 veya k\u0131sa s\u00fcreli lisanslar gibi farkl\u0131 yollarla organizasyona kat\u0131l\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni plan kapsam\u0131nda tak\u0131m say\u0131s\u0131n\u0131n 24\u2019e kadar \u00e7\u0131kar\u0131lmas\u0131 hedefleniyor. EuroLeague, geni\u015fleme i\u00e7in 2027 ve 2031 y\u0131llar\u0131nda iki olas\u0131 d\u00f6nem belirledi\u011fini a\u00e7\u0131klarken lige kat\u0131lmak isteyen tak\u0131mlardan 15 ba\u011flay\u0131c\u0131 teklif bulundu\u011funu da bildirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geni\u015fleme stratejisi, NBA\u2019in ilk i\u015f birli\u011fi teklifinde anla\u015fmazl\u0131k yaratan ba\u015fl\u0131klardan biriydi. EuroLeague y\u00f6netiminin, NBA ile olas\u0131 bir ortakl\u0131k kar\u015f\u0131l\u0131\u011f\u0131nda planlanan geni\u015flemenin durdurulmas\u0131 \u015fart\u0131na s\u0131cak bakmad\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Front Office Sports\u2019un kaynaklar\u0131na g\u00f6re NBA\u2019in ilk teklifinde EuroLeague\u2019e bi\u00e7ilen de\u011fer 3 milyar dolar\u0131n olduk\u00e7a alt\u0131ndayd\u0131. EuroLeague sahiplerinin herhangi bir anla\u015fmada hedefledi\u011fi de\u011fer ise en az 3 milyar dolar seviyesindeydi. Bu de\u011ferleme fark\u0131, taraflar aras\u0131ndaki g\u00f6r\u00fc\u015f ayr\u0131l\u0131\u011f\u0131n\u0131n temel unsurlar\u0131ndan biri olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finansal s\u00fcrd\u00fcr\u00fclebilirlik temel hedeflerden biri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague\u2019in plan\u0131 yaln\u0131zca de\u011fer art\u0131\u015f\u0131 ve geni\u015flemeye odaklanm\u0131yor. Organizasyon, kul\u00fcplerin finansal yap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmeyi de \u00f6ncelikli hedefleri aras\u0131na ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00e7\u0131klamaya g\u00f6re mevcut lisansl\u0131 kul\u00fcplerin yaln\u0131zca y\u00fczde 40\u2019\u0131 finansal a\u00e7\u0131dan s\u00fcrd\u00fcr\u00fclebilir kabul ediliyor. EuroLeague, 10 y\u0131ll\u0131k plan\u0131n ilk a\u015famas\u0131n\u0131n sonuna kadar t\u00fcm lisansl\u0131 kul\u00fcplerin bu seviyeye ula\u015fmas\u0131n\u0131 hedefliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu hedefin ger\u00e7ekle\u015fmesi, gelir art\u0131\u015f\u0131n\u0131n yan\u0131 s\u0131ra kul\u00fcplerin maliyet y\u00f6netimi ve ticari faaliyetlerinin de geli\u015ftirilmesini gerektirecek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">NBA ve FIBA Avrupa projesinden vazge\u00e7miyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">NBA\u2019in EuroLeague ile yapt\u0131\u011f\u0131 ilk g\u00f6r\u00fc\u015fmelerin sonu\u00e7suz kalmas\u0131na ra\u011fmen Avrupa\u2019da yeni bir profesyonel erkekler basketbol ligi kurma plan\u0131 devam ediyor. NBA ve FIBA, ret karar\u0131n\u0131n ard\u0131ndan yay\u0131mlad\u0131klar\u0131 ortak a\u00e7\u0131klamada Avrupa basketbolunun potansiyelini kul\u00fcpler, oyuncular ve taraftarlar yarar\u0131na geli\u015ftirme hedeflerini yineledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ki kurum, b\u00fcy\u00fcme vizyonlar\u0131n\u0131 payla\u015fan ortaklarla birlikte Avrupa\u2019da daha g\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir basketbol ekosistemi olu\u015fturmak istediklerini belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroLeague\u2019in 9 milyar dolara yakla\u015fan de\u011fer hedefi ve geni\u015fleme plan\u0131, Avrupa basketbolunda gelecekteki ticari yap\u0131 ve rekabet ortam\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli bir d\u00f6neme i\u015faret ediyor. NBA ve FIBA\u2019n\u0131n alternatif lig projesiyle birlikte de\u011ferlend<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EuroLeague, \u00f6n\u00fcm\u00fczdeki 10 y\u0131lda organizasyonun ve kul\u00fcplerinin toplam de\u011ferini yakla\u015f\u0131k 9 milyar dolara \u00e7\u0131karmay\u0131 hedefleyen b\u00fcy\u00fcme plan\u0131n\u0131 onaylad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[64],"class_list":["post-4388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-euroleague"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-EUROLEAGUE-RM-DUBAI-CAMPAZZO-HEZONJA-LYLES_SG14892.webp",1440,810,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-EUROLEAGUE-RM-DUBAI-CAMPAZZO-HEZONJA-LYLES_SG14892-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-EUROLEAGUE-RM-DUBAI-CAMPAZZO-HEZONJA-LYLES_SG14892-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-EUROLEAGUE-RM-DUBAI-CAMPAZZO-HEZONJA-LYLES_SG14892-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-EUROLEAGUE-RM-DUBAI-CAMPAZZO-HEZONJA-LYLES_SG14892-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-EUROLEAGUE-RM-DUBAI-CAMPAZZO-HEZONJA-LYLES_SG14892.webp",1440,810,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/06\/ND-EUROLEAGUE-RM-DUBAI-CAMPAZZO-HEZONJA-LYLES_SG14892.webp",1440,810,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"EuroLeague, \u00f6n\u00fcm\u00fczdeki 10 y\u0131lda organizasyonun ve kul\u00fcplerinin toplam de\u011ferini yakla\u015f\u0131k 9 milyar dolara \u00e7\u0131karmay\u0131 hedefleyen b\u00fcy\u00fcme plan\u0131n\u0131 onaylad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4388"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4388\/revisions"}],"predecessor-version":[{"id":4389,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4388\/revisions\/4389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/2467"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}