Netflix, 2026’n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde gelir ve net k\u00e2r\u0131n\u0131 art\u0131rmas\u0131na ra\u011fmen b\u00fcy\u00fcme h\u0131z\u0131ndaki yava\u015flama ve artan maliyet bask\u0131s\u0131yla kar\u015f\u0131 kar\u015f\u0131ya. \u015eirket, \u00f6zellikle ABD’deki i\u00e7erik operasyonunu yeniden yap\u0131land\u0131r\u0131rken canl\u0131 spor stratejisini de d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte geni\u015fletiyor.<\/p>\n\n\n\n
Netflix’in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek geliri y\u0131ll\u0131k bazda y\u00fczde 12 artarak 12,87 milyar dolara y\u00fckseldi. Net k\u00e2r ise y\u00fczde 44 art\u0131\u015fla 3,67 milyar dolara ula\u015ft\u0131. Gelir Wall Street beklentileriyle b\u00fcy\u00fck \u00f6l\u00e7\u00fcde paralel ger\u00e7ekle\u015firken net k\u00e2r beklentilerin \u00fczerinde kald\u0131.<\/p>\n\n\n\n
Buna kar\u015f\u0131n \u015firketin gelir b\u00fcy\u00fcme oran\u0131 son \u00fc\u00e7 y\u0131l\u0131n en d\u00fc\u015f\u00fck seviyesine geriledi. Netflix hisseleri y\u0131l ba\u015f\u0131ndan bu yana yakla\u015f\u0131k y\u00fczde 25, son 12 ayda ise y\u00fczde 44 de\u011fer kaybetti. \u015eirketin d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte personel azalt\u0131m\u0131na ba\u011fl\u0131 maliyetler nedeniyle faaliyet marj\u0131n\u0131n da gerilemesini beklemesi, yat\u0131r\u0131mc\u0131lar\u0131n bask\u0131s\u0131n\u0131 art\u0131rd\u0131. Hisseler bilan\u00e7o sonras\u0131nda i\u015flemlerde yakla\u015f\u0131k y\u00fczde 6 d\u00fc\u015ft\u00fc.<\/p>\n\n\n\n
Netflix’in son d\u00f6nemdeki yeniden yap\u0131lanmas\u0131 yakla\u015f\u0131k 1.000 \u00e7al\u0131\u015fan\u0131, yani toplam i\u015f g\u00fcc\u00fcn\u00fcn yakla\u015f\u0131k y\u00fczde 6’s\u0131n\u0131 etkiledi. \u0130\u00e7erik y\u00f6neticisi Bela Bajaria, film y\u00f6neticisi Dan Lin ve film ba\u015fkan yard\u0131mc\u0131s\u0131 Doug Belgrad dahil olmak \u00fczere \u00fcst d\u00fczey isimler \u015firketten ayr\u0131ld\u0131. Eski Disney y\u00f6neticisi Peter Rice, Bajaria’n\u0131n g\u00f6revini devralacak.<\/p>\n\n\n\n
Netflix e\u015f CEO’su Ted Sarandos, ABD’deki uygulama ve i\u00e7erik stratejisinin daha iyi y\u00fcr\u00fct\u00fclmesi gerekti\u011fini kabul ederken, yeniden yap\u0131lanman\u0131n \u015firketin i\u00e7erik portf\u00f6y\u00fcn\u00fc bir \u00fcst seviyeye ta\u015f\u0131ma f\u0131rsat\u0131 sundu\u011funu belirtti.<\/p>\n\n\n\n
Netflix, b\u00fcy\u00fcme bask\u0131s\u0131na ra\u011fmen canl\u0131 spor yat\u0131r\u0131mlar\u0131n\u0131 geni\u015fletmeye devam ediyor. \u015eirket ve NFL, 25 Kas\u0131m’da SoFi Stadyumu’nda oynanacak Packers-Rams kar\u015f\u0131la\u015fmas\u0131n\u0131n devre aras\u0131 g\u00f6sterisinde U2’nun sahne alaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
\u015e\u00fckran G\u00fcn\u00fc arifesine \u00f6zel olarak olu\u015fturulan kar\u015f\u0131la\u015fma, Netflix’in bu sezonki geni\u015fletilmi\u015f NFL yay\u0131n haklar\u0131n\u0131n \u00f6nemli par\u00e7alar\u0131ndan biri. \u015eirket bu sezon toplam be\u015f NFL ma\u00e7\u0131 yay\u0131nlayacak.<\/p>\n\n\n\n
Netflix’in d\u00f6rd\u00fcnc\u00fc \u00e7eyrek canl\u0131 spor takviminde bunun yan\u0131 s\u0131ra Noel G\u00fcn\u00fc’ndeki NFL \u00e7ift ma\u00e7 yay\u0131n\u0131 ve 11 Aral\u0131k’taki Tyson Fury-Anthony Joshua boks kar\u015f\u0131la\u015fmas\u0131 da bulunuyor.<\/p>\n\n\n\n
Netflix’in Avustralya’dan yay\u0131nlad\u0131\u011f\u0131 49ers-Rams kar\u015f\u0131la\u015fmas\u0131 ABD’de ortalama 18,5 milyon izleyiciye ula\u015fm\u0131\u015ft\u0131. Packers-Rams ma\u00e7\u0131n\u0131n ise y\u00fcksek izlenme potansiyeline sahip \u015e\u00fckran G\u00fcn\u00fc hafta sonu nedeniyle daha geni\u015f bir kitleye ula\u015fmas\u0131 bekleniyor.<\/p>\n\n\n\n
Bu strateji, Netflix’in canl\u0131 sporu yaln\u0131zca i\u00e7erik portf\u00f6y\u00fcn\u00fcn bir par\u00e7as\u0131 olarak de\u011fil, ayn\u0131 zamanda izleyici etkile\u015fimini, reklam ve ticari potansiyelini art\u0131rabilecek \u00f6nemli bir b\u00fcy\u00fcme alan\u0131 olarak konumland\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Netflix, 2026’n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde gelir ve net k\u00e2r\u0131n\u0131 art\u0131rmas\u0131na ra\u011fmen b\u00fcy\u00fcme h\u0131z\u0131ndaki yava\u015flama ve artan maliyet bask\u0131s\u0131yla kar\u015f\u0131 kar\u015f\u0131ya.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[36],"class_list":["post-4404","post","type-post","status-publish","format-standard","hentry","category-manset","tag-netflix"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Netflix, 2026'n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde gelir ve net k\u00e2r\u0131n\u0131 art\u0131rmas\u0131na ra\u011fmen b\u00fcy\u00fcme h\u0131z\u0131ndaki yava\u015flama ve artan maliyet bask\u0131s\u0131yla kar\u015f\u0131 kar\u015f\u0131ya.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4404"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4404\/revisions"}],"predecessor-version":[{"id":4406,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4404\/revisions\/4406"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}