{"id":4414,"date":"2026-10-21T13:53:00","date_gmt":"2026-10-21T10:53:00","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=4414"},"modified":"2026-10-21T13:53:01","modified_gmt":"2026-10-21T10:53:01","slug":"adidasin-ucuncu-ceyrek-geliri-725-milyar-euroya-ulasti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/adidasin-ucuncu-ceyrek-geliri-725-milyar-euroya-ulasti\/","title":{"rendered":"Adidas\u2019\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek geliri 7,25 milyar Euro&#8217;ya ula\u015ft\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adidas, 2026\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde kur etkisinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda y\u00fczde 7 art\u0131rarak 7,252 milyar avroya \u00e7\u0131kard\u0131. \u015eirketin faaliyet k\u00e2r\u0131 ise y\u00fczde 37 y\u00fckseli\u015fle 1,008 milyar avroya ula\u015farak tarihinin en y\u00fcksek \u00fc\u00e7 ayl\u0131k seviyesini g\u00f6rd\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alman spor giyim ve ekipman \u00fcreticisi, a\u00e7\u0131klad\u0131\u011f\u0131 \u00f6nc\u00fc sonu\u00e7lar\u0131n ard\u0131ndan 2026 y\u0131l\u0131 faaliyet k\u00e2r\u0131 beklentisini de yukar\u0131 y\u00f6nl\u00fc revize etti. Daha \u00f6nce 2,3 milyar avro olarak \u00f6ng\u00f6r\u00fclen y\u0131ll\u0131k faaliyet k\u00e2r\u0131n\u0131n yakla\u015f\u0131k 2,5 milyar avroya ula\u015fmas\u0131 bekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin br\u00fct k\u00e2r marj\u0131 y\u00fczde 54,3\u2019e y\u00fckseldi. Bu geli\u015fmede, ABD tarifeleri kapsam\u0131nda yakla\u015f\u0131k 200 milyon avroluk tutar\u0131n \u015firkete iade edilmesi de etkili oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas \u00dcst Y\u00f6neticisi Bj\u00f8rn Gulden, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte hem \u015firket tarihinin en y\u00fcksek \u00fc\u00e7 ayl\u0131k gelirine hem de en y\u00fcksek \u00e7eyreklik faaliyet k\u00e2r\u0131na ula\u015ft\u0131klar\u0131n\u0131 belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gulden, futbol, ko\u015fu ve antrenman kategorilerinde k\u00e2rl\u0131 b\u00fcy\u00fcmenin s\u00fcrd\u00fc\u011f\u00fcn\u00fc, yeni giyim koleksiyonlar\u0131na y\u00f6nelik talebin de g\u00fc\u00e7l\u00fc seyretti\u011fini ifade etti. Buna kar\u015f\u0131l\u0131k, spor ayakkab\u0131lar\u0131n\u0131n g\u00fcnl\u00fck ya\u015fam odakl\u0131 segmentinde fazla stok ve pazardaki indirim bask\u0131s\u0131 nedeniyle zorlu bir d\u00f6nem ya\u015fand\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas\u2019\u0131n sonu\u00e7lar\u0131, performans odakl\u0131 spor kategorilerinin b\u00fcy\u00fcmeyi desteklemeyi s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6sterirken, g\u00fcnl\u00fck kullan\u0131ma y\u00f6nelik ayakkab\u0131 segmentindeki stok y\u00f6netimi ve fiyatlama bask\u0131s\u0131n\u0131n \u015firketin ticari g\u00f6r\u00fcn\u00fcm\u00fcnde \u00f6nemini korudu\u011funa i\u015faret ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas, 2026\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde kur etkisinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda y\u00fczde 7 art\u0131rarak 7,252 milyar avroya \u00e7\u0131kard\u0131.<\/p>\n","protected":false},"author":1,"featured_media":479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[47],"class_list":["post-4414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-adidas"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2.jpg",2000,1334,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-768x512.jpg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2.jpg",2000,1334,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Adidas, 2026\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde kur etkisinden ar\u0131nd\u0131r\u0131lm\u0131\u015f sat\u0131\u015flar\u0131n\u0131 y\u0131ll\u0131k bazda y\u00fczde 7 art\u0131rarak 7,252 milyar avroya \u00e7\u0131kard\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4414"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4414\/revisions"}],"predecessor-version":[{"id":4415,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4414\/revisions\/4415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/479"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}