Bayern M\u00fcnih, Alman iklimlendirme ve \u0131s\u0131tma teknolojileri \u015firketi Viessmann\u2019\u0131n kul\u00fcpte y\u00fczde 6,7 hisse sat\u0131n almas\u0131yla kurumsal yat\u0131r\u0131mc\u0131 grubunu geni\u015fletti. \u0130\u015flem, kul\u00fcb\u00fcn de\u011ferlemesini yakla\u015f\u0131k 4 milyar euro seviyesine ta\u015f\u0131d\u0131.<\/p>\n\n\n\n
Viessmann Generations Group, Bayern M\u00fcnih\u2019e 250 milyon euro yat\u0131r\u0131m yapacak ve kul\u00fcb\u00fcn kurumsal yat\u0131r\u0131mc\u0131lar\u0131n\u0131 temsil eden \u015firketin denetim kurulunda bir koltuk elde edecek. Viessmann\u2019\u0131n CEO\u2019su Max Viessmann da 10 \u00fcyeye \u00e7\u0131kacak denetim kurulunda yer alacak.<\/p>\n\n\n\n
Bu i\u015flemle birlikte Bayern M\u00fcnih\u2019in stat\u00fcs\u00fcnde \u015firketlere ayr\u0131labilecek y\u00fczde 30\u2019luk pay\u0131n tamam\u0131 kullan\u0131lm\u0131\u015f olacak. Kul\u00fcb\u00fcn kalan y\u00fczde 70\u2019i ise taraftarlar\u0131n da kontrol\u00fcndeki ana dernek taraf\u0131ndan tutulmaya devam edecek. B\u00f6ylece Bayern, Alman futbolundaki 50+1 kural\u0131yla uyumlu mevcut sahiplik yap\u0131s\u0131n\u0131 koruyacak.<\/p>\n\n\n\n
Viessmann, sermaye art\u0131r\u0131m\u0131 \u00f6ncesinde y\u00fczde 5 hisseyle yap\u0131ya dahil olacak ve sonras\u0131nda pay\u0131n\u0131 y\u00fczde 6,7\u2019ye \u00e7\u0131karacak. Mevcut kurumsal ortaklar Adidas, Audi ve Allianz\u2019\u0131n paylar\u0131 ise y\u00fczde 8,33\u2019ten yakla\u015f\u0131k y\u00fczde 7,8\u2019e gerileyecek.<\/p>\n\n\n\n
Bayern M\u00fcnih\u2019in kurumsal yat\u0131r\u0131mc\u0131 grubunda daha \u00f6nce Adidas, Audi ve Allianz bulunuyor ve \u00fc\u00e7 \u015firket toplam y\u00fczde 25\u2019lik pay\u0131 e\u015fit \u015fekilde payla\u015f\u0131yordu.<\/p>\n\n\n\n
Bayern ile 2018\u2019den bu yana sponsorluk ili\u015fkisi bulunan Viessmann\u2019\u0131n kul\u00fcple uzun s\u00fcredir devam eden bir i\u015f birli\u011fi bulunuyor. Max Viessmann da daha \u00f6nce taraftarlar\u0131 temsil eden dan\u0131\u015fma kurulunda g\u00f6rev yap\u0131yordu.<\/p>\n\n\n\n
Viessmann\u2019\u0131n yat\u0131r\u0131m\u0131, Bayern\u2019in mevcut kurumsal ortaklar\u0131n\u0131n kul\u00fcbe giri\u015fte \u00f6dedi\u011fi tutarlar\u0131n da \u00fczerinde. Adidas 2002\u2019de hissesi i\u00e7in 77 milyon euro, Audi 2010\u2019da 90 milyon euro ve Allianz 2014\u2019te 110 milyon euro yat\u0131r\u0131m yapm\u0131\u015ft\u0131.<\/p>\n\n\n\n
Bayern M\u00fcnih Ba\u015fkan\u0131 Herbert Hainer, Viessmann\u2019\u0131n uzun s\u00fcredir tan\u0131d\u0131klar\u0131 bir ortak olarak kurumsal yat\u0131r\u0131mc\u0131 grubuna kat\u0131lmas\u0131ndan memnuniyet duyduklar\u0131n\u0131 belirterek \u015firketin uluslararas\u0131 yap\u0131s\u0131na ve aile \u015firketi kimli\u011fine dikkat \u00e7ekti.<\/p>\n\n\n\n
Max Viessmann ise \u015firketin i\u015f birli\u011fine yaln\u0131zca sermaye de\u011fil, i\u015f d\u00fcnyas\u0131ndaki deneyimini de ta\u015f\u0131yaca\u011f\u0131n\u0131 belirterek Bayern\u2019in ekonomik ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 ve uzun vadeli sportif ba\u015far\u0131s\u0131n\u0131 desteklemeyi hedeflediklerini s\u00f6yledi.<\/p>\n\n\n\n
Anla\u015fma, Bayern M\u00fcnih\u2019in Avrupa futbolundaki farkl\u0131 sahiplik modelini korurken finansal kapasitesini g\u00fc\u00e7lendirme stratejisinin bir par\u00e7as\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Operasyon ayn\u0131 zamanda Volkswagen Grubu\u2019nun Avrupa otomotiv sekt\u00f6r\u00fcndeki zorlu ko\u015fullarla m\u00fccadele etti\u011fi d\u00f6nemde Audi\u2019nin Bayern\u2019deki pay\u0131n\u0131 g\u00f6zden ge\u00e7irebilece\u011fine y\u00f6nelik haberlerin ard\u0131ndan geldi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bayern M\u00fcnih, Alman iklimlendirme ve \u0131s\u0131tma teknolojileri \u015firketi Viessmann\u2019\u0131n kul\u00fcpte y\u00fczde 6,7 hisse sat\u0131n almas\u0131yla kurumsal yat\u0131r\u0131mc\u0131 grubunu geni\u015fletti.<\/p>\n","protected":false},"author":1,"featured_media":44,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[77],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-bayern"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/Bayern.png",592,328,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/Bayern-150x150.png",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/Bayern-300x166.png",300,166,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/Bayern.png",592,328,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/Bayern.png",592,328,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/Bayern.png",592,328,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/Bayern.png",592,328,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Bayern M\u00fcnih, Alman iklimlendirme ve \u0131s\u0131tma teknolojileri \u015firketi Viessmann\u2019\u0131n kul\u00fcpte y\u00fczde 6,7 hisse sat\u0131n almas\u0131yla kurumsal yat\u0131r\u0131mc\u0131 grubunu geni\u015fletti.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=4426"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4426\/revisions"}],"predecessor-version":[{"id":4427,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/4426\/revisions\/4427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/44"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=4426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=4426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=4426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}