Alman futbol ligi Bundesliga, Adidas ile uzun vadeli bir i\u015f birli\u011fi anla\u015fmas\u0131n\u0131 yenileyerek \u00f6nemli bir sponsorluk paketine imza att\u0131.<\/p>\n\n\n\n
Yeni anla\u015fmaya g\u00f6re Adidas, 2026-27 sezonundan itibaren Bundesliga ve Bundesliga 2\u2019nin resmi ma\u00e7 topu tedarik\u00e7isi<\/strong> olmaya devam edecek. Bu rol, 2034 y\u0131l\u0131na kadar uzat\u0131ld\u0131 ve \u00f6nceki tedarik\u00e7i Derbystar\u2019\u0131n yerini tamamen Adidas ald\u0131.<\/p>\n\n\n\n Anla\u015fman\u0131n en dikkat \u00e7eken k\u0131sm\u0131 ise 100 milyon Euro’luk yat\u0131r\u0131m paketi<\/strong> oldu. Bu kaynak; pazarlama faaliyetleri, altyap\u0131 geli\u015ftirme projeleri ve lig genelinde stratejik b\u00fcy\u00fcme planlar\u0131 i\u00e7in kullan\u0131lacak.<\/p>\n\n\n\n Alman Futbol Ligi (DFL) y\u00f6netimi, bu yat\u0131r\u0131m modelinin kul\u00fcplerin finansal istikrar\u0131n\u0131 g\u00fc\u00e7lendirmeyi ve Bundesliga\u2019n\u0131n k\u00fcresel rekabet g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefledi\u011fini a\u00e7\u0131klad\u0131. Karar, 36 kul\u00fcb\u00fcn tamam\u0131n\u0131 kapsayan y\u00f6netim kurulu taraf\u0131ndan oybirli\u011fiyle onayland\u0131.<\/p>\n\n\n\n Adidas CEO\u2019su Bj\u00f8rn Gulden ise i\u015f birli\u011finin sadece bir sponsorluk de\u011fil, Alman futbolunun gelece\u011fini birlikte \u015fekillendiren uzun vadeli bir ortakl\u0131k oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n Bundesliga yetkilileri de bu anla\u015fmay\u0131, klasik sponsorluktan ziyade lig geli\u015fimine do\u011frudan katk\u0131 sa\u011flayan stratejik bir model olarak de\u011ferlendirdi.<\/p>\n","protected":false},"excerpt":{"rendered":" Alman futbol ligi Bundesliga, Adidas ile uzun vadeli bir i\u015f birli\u011fi anla\u015fmas\u0131n\u0131 yenileyerek \u00f6nemli bir sponsorluk paketine imza att\u0131.<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/Offizieller-Zukunftspartner-der-Bundesliga_DFL-und-adidas-schliessen-strategische-Kooperation_1920x1080-2048x1152-1.webp",1119,630,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/Offizieller-Zukunftspartner-der-Bundesliga_DFL-und-adidas-schliessen-strategische-Kooperation_1920x1080-2048x1152-1-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/Offizieller-Zukunftspartner-der-Bundesliga_DFL-und-adidas-schliessen-strategische-Kooperation_1920x1080-2048x1152-1-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/Offizieller-Zukunftspartner-der-Bundesliga_DFL-und-adidas-schliessen-strategische-Kooperation_1920x1080-2048x1152-1-768x432.webp",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/Offizieller-Zukunftspartner-der-Bundesliga_DFL-und-adidas-schliessen-strategische-Kooperation_1920x1080-2048x1152-1-1024x577.webp",1024,577,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/Offizieller-Zukunftspartner-der-Bundesliga_DFL-und-adidas-schliessen-strategische-Kooperation_1920x1080-2048x1152-1.webp",1119,630,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/Offizieller-Zukunftspartner-der-Bundesliga_DFL-und-adidas-schliessen-strategische-Kooperation_1920x1080-2048x1152-1.webp",1119,630,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Alman futbol ligi Bundesliga, Adidas ile uzun vadeli bir i\u015f birli\u011fi anla\u015fmas\u0131n\u0131 yenileyerek \u00f6nemli bir sponsorluk paketine imza att\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":447,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/445\/revisions\/447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/446"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}