Adidas, 2026 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde g\u00fc\u00e7l\u00fc bir finansal performans a\u00e7\u0131klad\u0131. \u015eirketin net k\u00e2r\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 11 artarak 484 milyon euroya y\u00fckseldi. Ayn\u0131 d\u00f6nemde net sat\u0131\u015flar y\u00fczde 14 art\u0131\u015fla 6,6 milyar euroya ula\u015ft\u0131. Faaliyet k\u00e2r\u0131 ise y\u00fczde 16 artarak 705 milyon euro oldu ve faaliyet marj\u0131 y\u00fczde 10,7 seviyesinde ger\u00e7ekle\u015fti.<\/p>\n\n\n\n
B\u00f6lgesel performansta Avrupa 2,09 milyar euro gelirle en b\u00fcy\u00fck pazar olmaya devam etti. Kuzey Amerika 1,2 milyar euro, \u00c7in 1,135 milyar euro, geli\u015fen pazarlar 869 milyon euro, Latin Amerika 831 milyon euro ve Japonya ile G\u00fcney Kore 405 milyon euro gelir elde etti.<\/p>\n\n\n\n
\u00dcr\u00fcn kategorilerine bak\u0131ld\u0131\u011f\u0131nda ayakkab\u0131 sat\u0131\u015flar\u0131 y\u00fczde 2 d\u00fc\u015f\u00fc\u015fle 3,699 milyar euroya gerilerken, giyim segmenti y\u00fczde 24 art\u0131\u015fla 2,4 milyar euroyu a\u015ft\u0131. Aksesuar sat\u0131\u015flar\u0131 da y\u00fczde 6 artarak 451 milyon euroya y\u00fckseldi.<\/p>\n\n\n\n
\u015eirket 2026 y\u0131l\u0131 geneli i\u00e7in faaliyet k\u00e2r\u0131n\u0131n yakla\u015f\u0131k 2,3 milyar euro seviyesinde olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Adidas, pazarlama harcamalar\u0131, marka i\u015f birlikleri ve sporcu anla\u015fmalar\u0131na yat\u0131r\u0131mlar\u0131n devam edece\u011fini belirtti. Ancak ABD tarifeleri ve d\u00f6viz kurlar\u0131ndaki olumsuz etkiler nedeniyle yakla\u015f\u0131k 400 milyon euroluk bir k\u00e2r bask\u0131s\u0131 olu\u015fabilece\u011fi uyar\u0131s\u0131nda bulundu. Buna ra\u011fmen \u015firket, y\u0131l genelinde k\u00e2rl\u0131l\u0131\u011f\u0131n artmaya devam etmesini bekliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Adidas, 2026 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde g\u00fc\u00e7l\u00fc bir finansal performans a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15],"tags":[47],"class_list":["post-478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","tag-adidas"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2.jpg",2000,1334,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-768x512.jpg",768,512,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/not-ready-adidas-brand-center-storeage_2.jpg",2000,1334,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Adidas, 2026 mali y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde g\u00fc\u00e7l\u00fc bir finansal performans a\u00e7\u0131klad\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"predecessor-version":[{"id":480,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/478\/revisions\/480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/479"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}