T\u00fcrkiye\u2019de y\u0131llard\u0131r bir \u00e7\u00f6z\u00fcm yolu olarak sunulan “lig yay\u0131n\u0131n\u0131 kul\u00fcplerin kendi kuraca\u011f\u0131 bir platform \u00fczerinden satma” modeli, Fransa\u2019da adeta bir kriz y\u00f6netimi testine d\u00f6n\u00fc\u015ft\u00fc. DAZN ile yollar\u0131n ayr\u0131lmas\u0131n\u0131n ard\u0131ndan b\u00fcy\u00fck umutlarla hayata ge\u00e7irilen Ligue 1 Plus, beklenen abone say\u0131s\u0131na ula\u015famad\u0131\u011f\u0131 gibi operasyonel sanc\u0131lar\u0131 da beraberinde getirdi. S\u00fcrecin k\u00f6t\u00fc y\u00f6netilmesi, abone say\u0131s\u0131n\u0131n 1 milyonun alt\u0131na gerilemesi ve kul\u00fcplerin finansal kayg\u0131ya d\u00fc\u015fmesi \u00fczerine LFP Media CEO\u2019su g\u00f6revinden ayr\u0131lmak zorunda kald\u0131.<\/p>\n\n\n\n
\u015eu anki tabloda platformu kurtarmak i\u00e7in yeni bir hamle yap\u0131l\u0131yor. Gelecek sezon, beIN Sports\u2019ta kalan son ma\u00e7\u0131n da Ligue 1 Plus\u2019a devredilmesiyle haftal\u0131k t\u00fcm program\u0131n tek bir adreste toplanmas\u0131 hedefleniyor. Bu i\u00e7erik hamlesiyle 200 bin ila 300 bin yeni abone kazan\u0131lmas\u0131 ve abonelik \u00fccretinin 19,90 euroya \u00e7\u0131kar\u0131lmas\u0131 planlan\u0131yor. LFP, bu sayede kul\u00fcplere yay\u0131n gelirlerinin eski seviyelerde kalaca\u011f\u0131 s\u00f6z\u00fcn\u00fc vererek ortam\u0131 sakinle\u015ftirmeye \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n
Ancak projenin \u00f6n\u00fcndeki engeller sadece abone say\u0131s\u0131yla s\u0131n\u0131rl\u0131 de\u011fil. PSG Ba\u015fkan\u0131 Nasser Al-Khelaifi\u2019nin de sert bir dille ele\u015ftirdi\u011fi \u00fczere, ligin k\u00fcresel pazardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ciddi yara alm\u0131\u015f durumda. \u00d6zellikle \u0130ngiltere gibi stratejik pazarlarda ma\u00e7lar\u0131n geleneksel TV kanallar\u0131ndan \u00e7\u0131k\u0131p tamamen dijital uygulamalara hapsolmas\u0131, eri\u015fim sorunlar\u0131n\u0131 tetikledi. Fransa \u00f6rne\u011fi, yay\u0131n haklar\u0131n\u0131 “kendi ba\u015f\u0131na” satmaya \u00e7al\u0131\u015fman\u0131n sadece bir platform kurmaktan ibaret olmad\u0131\u011f\u0131n\u0131; pazarlama, uluslararas\u0131 da\u011f\u0131t\u0131m ve do\u011fru fiyatland\u0131rma dengesi kurulamazsa s\u00fcrecin b\u00fcy\u00fck bir kaosa d\u00f6n\u00fc\u015febilece\u011fini net bir \u015fekilde g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye\u2019de y\u0131llard\u0131r bir \u00e7\u00f6z\u00fcm yolu olarak sunulan “lig yay\u0131n\u0131n\u0131 kul\u00fcplerin kendi kuraca\u011f\u0131 bir platform \u00fczerinden satma” modeli, Fransa\u2019da adeta bir kriz y\u00f6netimi testine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23],"tags":[85,79,87],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","tag-fransa","tag-ligue-1","tag-turkiye"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/f2d16c2b4b9739045f02dd90f6c55428.webp",2399,1582,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/f2d16c2b4b9739045f02dd90f6c55428-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/f2d16c2b4b9739045f02dd90f6c55428-300x198.webp",300,198,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/f2d16c2b4b9739045f02dd90f6c55428-768x506.webp",768,506,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/f2d16c2b4b9739045f02dd90f6c55428-1024x675.webp",1024,675,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/f2d16c2b4b9739045f02dd90f6c55428-1536x1013.webp",1536,1013,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/f2d16c2b4b9739045f02dd90f6c55428-2048x1351.webp",2048,1351,true]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"T\u00fcrkiye\u2019de y\u0131llard\u0131r bir \u00e7\u00f6z\u00fcm yolu olarak sunulan \"lig yay\u0131n\u0131n\u0131 kul\u00fcplerin kendi kuraca\u011f\u0131 bir platform \u00fczerinden satma\" modeli, Fransa\u2019da adeta bir kriz y\u00f6netimi testine d\u00f6n\u00fc\u015ft\u00fc.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=494"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/494\/revisions"}],"predecessor-version":[{"id":496,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/494\/revisions\/496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/495"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}