{"id":50,"date":"2026-02-06T13:55:30","date_gmt":"2026-02-06T13:55:30","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=50"},"modified":"2026-02-06T13:55:31","modified_gmt":"2026-02-06T13:55:31","slug":"under-armour-2026-ucuncu-ceyrek-finansal-sonuclar","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/under-armour-2026-ucuncu-ceyrek-finansal-sonuclar\/","title":{"rendered":"Under Armour 2026 \u00dc\u00e7\u00fcnc\u00fc \u00c7eyrek Sonu\u00e7lar\u0131n\u0131 A\u00e7\u0131klad\u0131"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Amerikan spor giyim devi Under Armour, 2026 mali y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin finansal sonu\u00e7lar\u0131n\u0131 kamuoyuyla payla\u015ft\u0131. \u015eirketin a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re, net zarar bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re yakla\u015f\u0131k \u00fc\u00e7 kat artarak 452,2 milyon dolara (383,4 milyon Euro) ula\u015ft\u0131. Gelir taraf\u0131nda da kan kayb\u0131 ya\u015fayan marka, y\u0131ll\u0131k bazda %4,7&#8217;lik bir d\u00fc\u015f\u00fc\u015fle 3,795 milyar dolarl\u0131k toplam ciro bildirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6lgesel bazda incelendi\u011finde, markan\u0131n ana kalesi olan Kuzey Amerika&#8217;da %8,2&#8217;lik bir gerileme ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcrken, Asya-Pasifik pazar\u0131nda %9,7&#8217;lik bir daralma kaydedildi. Bu olumsuz tabloya kar\u015f\u0131n Avrupa, Orta Do\u011fu ve Afrika (EMEA) b\u00f6lgesi %9,2&#8217;lik b\u00fcy\u00fcme oran\u0131yla markan\u0131n en g\u00fc\u00e7l\u00fc performans g\u00f6sterdi\u011fi alan olarak \u00f6ne \u00e7\u0131kt\u0131. Latin Amerika pazar\u0131 ise %5,1&#8217;lik art\u0131\u015fla b\u00fcy\u00fcme trendini s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn kategorilerinde ise ayakkab\u0131 sat\u0131\u015flar\u0131ndaki %14&#8217;l\u00fck sert d\u00fc\u015f\u00fc\u015f dikkat \u00e7ekti. Giyim kategorisinde %2&#8217;lik bir gerileme ya\u015fan\u0131rken, aksesuar grubu %0,5&#8217;lik s\u0131n\u0131rl\u0131 bir art\u0131\u015fla istikrar\u0131n\u0131 korudu. \u015eirket CEO&#8217;su Kevin Plank, Kuzey Amerika pazar\u0131ndaki toparlanma s\u00fcrecinin zorlu ge\u00e7ti\u011fini ancak 255 milyon dolarl\u0131k yeniden yap\u0131land\u0131rma plan\u0131 ve marka stratejileriyle k\u00fcresel ivmeyi yeniden kazanmay\u0131 hedeflediklerini belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amerikan spor giyim devi Under Armour, 2026 mali y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin finansal sonu\u00e7lar\u0131n\u0131 kamuoyuyla payla\u015ft\u0131. \u015eirketin a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re, net zarar bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re yakla\u015f\u0131k \u00fc\u00e7 kat artarak 452,2 milyon dolara (383,4 milyon Euro) ula\u015ft\u0131. Gelir taraf\u0131nda da kan kayb\u0131 ya\u015fayan marka, y\u0131ll\u0131k bazda %4,7&#8217;lik bir d\u00fc\u015f\u00fc\u015fle 3,795 milyar dolarl\u0131k toplam&#8230;<\/p>\n","protected":false},"author":1,"featured_media":51,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[15,19],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finans","category-tum-haberler"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403-150x150.jpeg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403-300x163.jpeg",300,163,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/02\/kevin-plank-under-armour_14_744x403.jpeg",744,403,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Amerikan spor giyim devi Under Armour, 2026 mali y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin finansal sonu\u00e7lar\u0131n\u0131 kamuoyuyla payla\u015ft\u0131. \u015eirketin a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re, net zarar bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re yakla\u015f\u0131k \u00fc\u00e7 kat artarak 452,2 milyon dolara (383,4 milyon Euro) ula\u015ft\u0131. Gelir taraf\u0131nda da kan kayb\u0131 ya\u015fayan marka, y\u0131ll\u0131k bazda %4,7&#8217;lik bir d\u00fc\u015f\u00fc\u015fle 3,795 milyar dolarl\u0131k toplam...","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/50\/revisions\/52"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/51"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}