<\/p>\n\n\n\n
DAZN, yay\u0131n teknolojisi \u015firketi ViewLift\u2019i yakla\u015f\u0131k 100 milyon dolarl\u0131k bir anla\u015fmayla sat\u0131n alarak ABD pazar\u0131ndaki b\u00fcy\u00fcme stratejisini h\u0131zland\u0131rd\u0131.<\/p>\n\n\n\n
Haziran ay\u0131nda tamamlanmas\u0131 beklenen i\u015flem, DAZN\u2019\u0131n spor kul\u00fcpleri, ligler ve b\u00f6lgesel yay\u0131nc\u0131lar i\u00e7in do\u011frudan t\u00fcketiciye y\u00f6nelik (DTC) dijital yay\u0131n \u00e7\u00f6z\u00fcmleri sunma kapasitesini g\u00fc\u00e7lendirecek. \u015eirket, hak sahiplerine farkl\u0131 ihtiya\u00e7lara g\u00f6re esnek yay\u0131n modelleri sunmay\u0131 hedefliyor.<\/p>\n\n\n\n
ViewLift, Vegas Golden Knights gibi tak\u0131mlar ve NESN gibi platformlarla \u00e7al\u0131\u015fm\u0131\u015f, spor yay\u0131nc\u0131l\u0131\u011f\u0131 alan\u0131nda 10 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip bir teknoloji sa\u011flay\u0131c\u0131s\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. \u015eirket, sat\u0131n alma sonras\u0131 DAZN b\u00fcnyesinde faaliyetlerini s\u00fcrd\u00fcrmeye devam edecek.<\/p>\n\n\n\n
Bu hamle, ABD\u2019de b\u00f6lgesel spor yay\u0131nc\u0131l\u0131\u011f\u0131 pazar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm ge\u00e7irdi\u011fi bir d\u00f6neme denk geliyor. \u00d6zellikle Main Street Sports Group\u2019un faaliyetlerini sonland\u0131rma ihtimali, NBA ve NHL gibi liglerde yerel yay\u0131n haklar\u0131 i\u00e7in yeni f\u0131rsatlar yarat\u0131yor.<\/p>\n\n\n\n
Uluslararas\u0131 pazarlarda g\u00fc\u00e7l\u00fc olan DAZN, son d\u00f6nemde ABD\u2019ye daha fazla odaklanarak New York merkezli operasyonlar\u0131n\u0131 b\u00fcy\u00fct\u00fcyor. \u015eirket; abonelik modeli, \u00fccretsiz yay\u0131nlar ve geleneksel kanallarla i\u015f birliklerini bir arada kullanarak hibrit bir yay\u0131n stratejisi izliyor.<\/p>\n\n\n\n
ViewLift sat\u0131n almas\u0131, DAZN\u2019\u0131n teknoloji altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirirken, spor organizasyonlar\u0131na sunabilece\u011fi dijital \u00e7\u00f6z\u00fcmleri de geni\u015fletiyor. Bu da \u015firketi, h\u0131zla de\u011fi\u015fen spor medya ekosisteminde daha rekabet\u00e7i bir konuma ta\u015f\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
DAZN, yay\u0131n teknolojisi \u015firketi ViewLift\u2019i yakla\u015f\u0131k 100 milyon dolarl\u0131k bir anla\u015fmayla sat\u0131n alarak ABD pazar\u0131ndaki b\u00fcy\u00fcme stratejisini h\u0131zland\u0131rd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[16],"tags":[91],"class_list":["post-503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medya","tag-dazn"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/main65799be1cd914.avif",1440,810,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/main65799be1cd914-150x150.avif",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/main65799be1cd914-300x169.avif",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/main65799be1cd914-768x432.avif",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/main65799be1cd914-1024x576.avif",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/main65799be1cd914.avif",1440,810,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/04\/main65799be1cd914.avif",1440,810,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"DAZN, yay\u0131n teknolojisi \u015firketi ViewLift\u2019i yakla\u015f\u0131k 100 milyon dolarl\u0131k bir anla\u015fmayla sat\u0131n alarak ABD pazar\u0131ndaki b\u00fcy\u00fcme stratejisini h\u0131zland\u0131rd\u0131.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=503"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/503\/revisions"}],"predecessor-version":[{"id":505,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/503\/revisions\/505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/504"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}