{"id":570,"date":"2026-05-01T18:53:00","date_gmt":"2026-05-01T18:53:00","guid":{"rendered":"https:\/\/www.outsidesportlab.com\/tr\/?p=570"},"modified":"2026-05-01T18:53:08","modified_gmt":"2026-05-01T18:53:08","slug":"turk-futbolun-forma-sponsorlugunda-otomotiv-hakimiyeti","status":"publish","type":"post","link":"https:\/\/www.outsidesportlab.com\/tr\/turk-futbolun-forma-sponsorlugunda-otomotiv-hakimiyeti\/","title":{"rendered":"T\u00fcrk futbolunun forma sponsorlu\u011funda otomotiv hakimiyeti"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trendyol S\u00fcper Lig\u2019in son 5 sezonuna ait g\u00f6\u011f\u00fcs sponsorlu\u011fu verileri, futbol end\u00fcstrisinin T\u00fcrkiye\u2019de futboldaki ekonomik y\u00f6nelimini g\u00f6zler \u00f6n\u00fcne seriyor. S\u00f6z konusu d\u00f6nemde, ligin reklam y\u00fcz\u00fc kripto para borsalar\u0131ndan reel sekt\u00f6r\u00fcn devlerine ve yeni nesil teknoloji \u015firketlerine evrildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2021-2022 ve 2022-2023 sezonlar\u0131, T\u00fcrk futbolunda &#8220;Kripto \u00c7a\u011f\u0131&#8221; olarak an\u0131lacak bir d\u00f6neme tan\u0131kl\u0131k etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bitexen ve Rain gibi platformlar ayn\u0131 anda 4-5 kul\u00fcbe sponsor olarak ligin neredeyse %25&#8217;ini domine ediyordu. Ancak 2025-26 sezonuna gelindi\u011finde bu markalar\u0131n yerini tamamen daha geleneksel finans kurulu\u015flar\u0131 ve teknoloji altyap\u0131 sa\u011flay\u0131c\u0131lar\u0131na (\u0130kas, Papara) b\u0131rakt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsorluk ekosistemindeki en kritik k\u0131r\u0131lma 2024-2025 sezonunda ya\u015fand\u0131. Antalyaspor, Hatayspor ve Samsunspor gibi k\u00f6kl\u00fc kul\u00fcplerin sezona ana sponsorsuz ba\u015flad\u0131. 2026 y\u0131l\u0131na gelindi\u011finde ise bu bo\u015flu\u011fun Gayrimenkul, Turizm ve Enerji sekt\u00f6rleri taraf\u0131ndan dolduruldu\u011fu ve ligin yeniden %100 doluluk oran\u0131na ula\u015ft\u0131\u011f\u0131 dikkat \u00e7ekiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veriler, otomotiv sekt\u00f6r\u00fcn\u00fcn ligin &#8220;can suyu&#8221; oldu\u011funu do\u011fruluyor. Be\u015f sezonluk periyotta Otoko\u00e7, Sixt, Avis ve T\u00fcmosan gibi markalarla otomotiv sekt\u00f6r\u00fc her zaman en \u00e7ok tak\u0131mla i\u015f birli\u011fi yapan kategori oldu. \u00d6zellikle 2022-2023 sezonunda 5 kul\u00fcple zirve yapan sekt\u00f6r, g\u00fcn\u00fcm\u00fczde de 3 ana marka ile liderli\u011fini koruyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haberle\u015ftirilen verilerde dikkat \u00e7eken di\u011fer \u00f6nemli de\u011fi\u015fimler \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Havac\u0131l\u0131k ve Turizm:<\/strong> TAV ve Swandor gibi markalarla bu sekt\u00f6rdeki sponsor say\u0131s\u0131 %100 artt\u0131.<\/li>\n\n\n\n<li><strong>E\u011fitim ve Elektronik:<\/strong> 2021-22&#8217;de Bah\u00e7e\u015fehir Koleji ve Vestel ile temsil edilen bu alanlar, yerini daha \u00e7ok Holding ve \u0130n\u015faat yap\u0131lar\u0131na (Pasifik Holding, CoreX) b\u0131rakt\u0131.<\/li>\n\n\n\n<li><strong>Yeni Nesil Giri\u015fimler:<\/strong> \u0130kas gibi SaaS (yaz\u0131l\u0131m hizmeti) firmalar\u0131n\u0131n g\u00f6\u011f\u00fcs reklamlar\u0131nda boy g\u00f6stermeye ba\u015flamas\u0131, sponsorluk profilinin dijitalle\u015fti\u011fini kan\u0131tl\u0131yor.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trendyol S\u00fcper Lig\u2019in son 5 sezonuna ait g\u00f6\u011f\u00fcs sponsorlu\u011fu verileri, futbol end\u00fcstrisinin T\u00fcrkiye\u2019de futboldaki ekonomik y\u00f6nelimini g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n","protected":false},"author":1,"featured_media":571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[22],"tags":[122,34],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tepe","tag-sponsor","tag-super-lig"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/69efaf4cf93a205161834fea.webp",750,422,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/69efaf4cf93a205161834fea-150x150.webp",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/69efaf4cf93a205161834fea-300x169.webp",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/69efaf4cf93a205161834fea.webp",750,422,false],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/69efaf4cf93a205161834fea.webp",750,422,false],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/69efaf4cf93a205161834fea.webp",750,422,false],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/69efaf4cf93a205161834fea.webp",750,422,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Trendyol S\u00fcper Lig\u2019in son 5 sezonuna ait g\u00f6\u011f\u00fcs sponsorlu\u011fu verileri, futbol end\u00fcstrisinin T\u00fcrkiye\u2019de futboldaki ekonomik y\u00f6nelimini g\u00f6zler \u00f6n\u00fcne seriyor.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":2,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":573,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/570\/revisions\/573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/571"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}