Profesyonel futbolda bir d\u00f6nem \u201cikincil reklam alan\u0131\u201d olarak g\u00f6r\u00fclen antrenman formalar\u0131 art\u0131k kul\u00fcplerin en h\u0131zl\u0131 b\u00fcy\u00fcyen ticari varl\u0131klar\u0131ndan biri haline geldi. Sosyal medyan\u0131n futbol t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesiyle birlikte, antrenman sahalar\u0131 da markalar i\u00e7in 7\/24 \u00e7al\u0131\u015fan dijital reklam st\u00fcdyolar\u0131na d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n\n\n\n
SPORTFIVE verilerine g\u00f6re kul\u00fcp futbolunda antrenman formas\u0131 sponsorluk hacmi 2021\u2019de 18 milyon dolarken, 2025 itibar\u0131yla 278 milyon dolara ula\u015ft\u0131. D\u00f6rt y\u0131lda yakla\u015f\u0131k 15 kat b\u00fcy\u00fcyen pazar, art\u0131k forma g\u00f6\u011f\u00fcs sponsorlu\u011fu ve kol sponsorlu\u011fu gibi geleneksel premium alanlarla rekabet ediyor.<\/p>\n\n\n\n
Bu b\u00fcy\u00fcmenin temel nedeni, taraftarlar\u0131n futbolla kurdu\u011fu ili\u015fkinin de\u011fi\u015fmesi. Eskiden kul\u00fcplerle temas b\u00fcy\u00fck \u00f6l\u00e7\u00fcde hafta sonu ma\u00e7 yay\u0131nlar\u0131yla s\u0131n\u0131rl\u0131yken, bug\u00fcn Instagram, TikTok ve YouTube i\u00e7erikleri taraftar etkile\u015fiminin merkezine yerle\u015fmi\u015f durumda.<\/p>\n\n\n\n
Antrenman g\u00f6r\u00fcnt\u00fcleri, oyuncu haz\u0131rl\u0131klar\u0131, sakatl\u0131k d\u00f6n\u00fc\u015fleri, transfer g\u00fcn\u00fc videolar\u0131 ve tesis i\u00e7i i\u00e7erikler art\u0131k milyonlarca g\u00f6r\u00fcnt\u00fclenme al\u0131yor. B\u00f6ylece antrenman formas\u0131 sponsorlar\u0131 yaln\u0131zca ma\u00e7 g\u00fcnlerinde de\u011fil, haftan\u0131n her g\u00fcn\u00fc g\u00f6r\u00fcn\u00fcrl\u00fck kazan\u0131yor.<\/p>\n\n\n\n
\u00dcstelik bu alan\u0131n en b\u00fcy\u00fck avantaj\u0131, televizyon yay\u0131n haklar\u0131na veya sportif ba\u015far\u0131ya do\u011frudan ba\u011fl\u0131 olmamas\u0131. Kul\u00fcpler i\u00e7erik \u00fcretim s\u0131kl\u0131\u011f\u0131n\u0131 kendileri belirledi\u011fi i\u00e7in sponsora sunulan g\u00f6r\u00fcn\u00fcrl\u00fck miktar\u0131n\u0131 da kontrol edebiliyor.<\/p>\n\n\n\n
SPORTFIVE ara\u015ft\u0131rmas\u0131na g\u00f6re antrenman formalar\u0131n\u0131n yaratt\u0131\u011f\u0131 reklam de\u011ferinin yakla\u015f\u0131k yar\u0131s\u0131 sosyal medyadan geliyor. Geleneksel televizyon yay\u0131nlar\u0131n\u0131n katk\u0131s\u0131 ise olduk\u00e7a s\u0131n\u0131rl\u0131 kal\u0131yor.<\/p>\n\n\n\n
Ara\u015ft\u0131rmalar, taraftar alg\u0131s\u0131n\u0131n da de\u011fi\u015fti\u011fini g\u00f6steriyor. Ankete kat\u0131lanlar\u0131n y\u00fczde 69\u2019u antrenman sponsorluklar\u0131n\u0131 \u201cotantik\u201d, y\u00fczde 67\u2019si \u201ckul\u00fcbe yak\u0131n\u201d, y\u00fczde 68\u2019i ise forma \u00f6n\u00fc veya kol sponsorlu\u011fu ile e\u015fde\u011fer prestijde g\u00f6r\u00fcyor.<\/p>\n\n\n\n
Bu durum, antrenman formalar\u0131n\u0131n art\u0131k yaln\u0131zca tamamlay\u0131c\u0131 de\u011fil, do\u011frudan premium sponsorluk \u00fcr\u00fcn\u00fc olarak konumland\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n\n\n\n
Avrupa\u2019da bu pazar\u0131 en agresif kullanan lig Serie A oldu. \u0130talya\u2019daki kul\u00fcplerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc antrenman formas\u0131 alanlar\u0131n\u0131 ayr\u0131 ticari paketler halinde satarken, yakla\u015f\u0131k \u00fc\u00e7te ikisi g\u00f6\u011f\u00fcs b\u00f6lgesini ana forma sponsorundan farkl\u0131 markalara a\u00e7t\u0131.<\/p>\n\n\n\n
Premier League ikinci s\u0131rada yer al\u0131rken, La Liga \u00fc\u00e7\u00fcnc\u00fc s\u0131rada bulunuyor.<\/p>\n\n\n\n
Buna kar\u015f\u0131l\u0131k Bundesliga \u00f6nemli \u00f6l\u00e7\u00fcde geride kald\u0131. Bundesliga kul\u00fcplerinin yaln\u0131zca y\u00fczde 22\u2019si antrenman formas\u0131 alanlar\u0131n\u0131 farkl\u0131 sponsorlarla de\u011ferlendiriyor.<\/p>\n\n\n\n
Ancak Almanya\u2019da da d\u00f6n\u00fc\u015f\u00fcm ba\u015flad\u0131. Borussia Dortmund, 2025\u2019te REWE Group ile yapt\u0131\u011f\u0131 anla\u015fmay\u0131 geni\u015fleterek A tak\u0131m, rezerv ekip ve akademi tak\u0131mlar\u0131n\u0131n antrenman formalar\u0131n\u0131 kapsayacak hale getirdi.<\/p>\n\n\n\n
Pazar\u0131n en dikkat \u00e7ekici \u00f6rneklerinden biri Liverpool FC ile AXA aras\u0131ndaki ortakl\u0131k oldu.<\/p>\n\n\n\n
Yakla\u015f\u0131k 30 milyon dolar de\u011ferindeki anla\u015fma yaln\u0131zca forma sponsorlu\u011fuyla s\u0131n\u0131rl\u0131 kalmad\u0131; kul\u00fcb\u00fcn Kirkby\u2019deki tesisleri de \u201cAXA Training Centre\u201d ad\u0131yla markaland\u0131. B\u00f6ylece sponsor logosu hem antrenman i\u00e7eriklerinde hem tesislerde hem de kul\u00fcb\u00fcn g\u00fcnl\u00fck medya ak\u0131\u015f\u0131nda s\u00fcrekli g\u00f6r\u00fcn\u00fcr hale geldi.<\/p>\n\n\n\n
Bir di\u011fer dikkat \u00e7ekici \u00f6rnek ise Manchester City ile OKX aras\u0131ndaki i\u015f birli\u011fi oldu.<\/p>\n\n\n\n
Kripto para platformu OKX, \u00f6nce kul\u00fcb\u00fcn antrenman formas\u0131 sponsoru olarak sisteme giri\u015f yapt\u0131. Marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve taraftar etkile\u015fimi test edildikten sonra anla\u015fma b\u00fcy\u00fct\u00fcld\u00fc ve \u015firket, yakla\u015f\u0131k 70 milyon dolarl\u0131k yeni kontratla forma kol sponsorlu\u011funa y\u00fckseldi.<\/p>\n\n\n\n
Bu model art\u0131k sekt\u00f6rde yeni bir ticari yol haritas\u0131 olarak g\u00f6r\u00fcl\u00fcyor: \u00f6nce antrenman sponsoru ol, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc test et, ard\u0131ndan daha b\u00fcy\u00fck reklam alanlar\u0131na ge\u00e7.<\/p>\n\n\n\n
Premier League\u2019de 2026\/27 sezonundan itibaren y\u00fcr\u00fcrl\u00fc\u011fe girecek forma \u00f6n\u00fc bahis sponsorlu\u011fu yasa\u011f\u0131 da bu alan\u0131 b\u00fcy\u00fcten en \u00f6nemli fakt\u00f6rlerden biri olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n
Bahis \u015firketleri art\u0131k forma g\u00f6\u011fs\u00fcnde yer alamayacak olsa da kol sponsorlu\u011fu, antrenman formas\u0131 ve saha i\u00e7i reklam alanlar\u0131nda faaliyet g\u00f6stermeye devam edebilecek.<\/p>\n\n\n\n
Bu nedenle kul\u00fcpler, kaybolan bahis gelirlerini alternatif sponsorluk envanterlerine y\u00f6nlendirmeye ba\u015flad\u0131. Antrenman formalar\u0131 ise bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en g\u00fc\u00e7l\u00fc kazananlar\u0131ndan biri haline geliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Profesyonel futbolda bir d\u00f6nem \u201cikincil reklam alan\u0131\u201d olarak g\u00f6r\u00fclen antrenman formalar\u0131 art\u0131k kul\u00fcplerin en h\u0131zl\u0131 b\u00fcy\u00fcyen ticari varl\u0131klar\u0131ndan biri haline geldi.<\/p>\n","protected":false},"author":1,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[13],"tags":[162,122],"class_list":["post-704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorluk","tag-antrenman","tag-sponsor"],"uagb_featured_image_src":{"full":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/aRx6TWGnmrmGp-5U_lfc-nov2025.jpg",1920,1080,false],"thumbnail":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/aRx6TWGnmrmGp-5U_lfc-nov2025-150x150.jpg",150,150,true],"medium":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/aRx6TWGnmrmGp-5U_lfc-nov2025-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/aRx6TWGnmrmGp-5U_lfc-nov2025-768x432.jpg",768,432,true],"large":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/aRx6TWGnmrmGp-5U_lfc-nov2025-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/aRx6TWGnmrmGp-5U_lfc-nov2025-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.outsidesportlab.com\/tr\/wp-content\/uploads\/sites\/2\/2026\/05\/aRx6TWGnmrmGp-5U_lfc-nov2025.jpg",1920,1080,false]},"uagb_author_info":{"display_name":"outsidesport","author_link":"https:\/\/www.outsidesportlab.com\/tr\/author\/outsidesport\/"},"uagb_comment_info":0,"uagb_excerpt":"Profesyonel futbolda bir d\u00f6nem \u201cikincil reklam alan\u0131\u201d olarak g\u00f6r\u00fclen antrenman formalar\u0131 art\u0131k kul\u00fcplerin en h\u0131zl\u0131 b\u00fcy\u00fcyen ticari varl\u0131klar\u0131ndan biri haline geldi.","_links":{"self":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":1,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"predecessor-version":[{"id":706,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/posts\/704\/revisions\/706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.outsidesportlab.com\/tr\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}