German club 1. FC Köln has launched a special edition kit titled the “WE:FC Culture Jersey,†designed specifically without partner logos to put the spotlight on the city, the club, and its deep-rooted fan culture.
Partners Step Back for Culture
In a rare move in modern football business, main partners REWE and DEVK have agreed to waive their usual shirt placements. The clean pinstripe design features only the iconic FC Köln crest and the logo of kit supplier hummel.
- Design Detail: The neckband features the slogan “This is for the city!” reflecting Cologne’s local identity.
- Matchday Version: While the fan version is logo-free, the professional team will wear a sponsored version during their Bundesliga clash against Borussia Dortmund on March 7, 2026.
Pricing and Availability
The jersey, featuring grey and red pinstripes on a white base, is available in both short and long-sleeved versions. A blue goalkeeper variant is also part of the limited-edition collection. The retail price is set at €99.95 for adults, with a discounted price of €89.96 for club members.
“In Cologne, football is not just a game; it is an elementary part of people’s lives,” explained 1. FC Köln Managing Director Philipp Liesenfeld, thanking the sponsors for making this unique, fan-centric initiative possible.