Headlines
Why major sports events are increasingly landing in the United States
Mega sports events were once seen as a way for…
Despite $6 billion in projected revenue, World Cup winners will earn roughly half of Chelsea’s payout
Chelsea’s estimated $115 million windfall from winning the Club World…
Gen Z has spoken: FIFA World Cup joins America’s “Big Three” of sports
A new study by Morning Consult has revealed a striking…
Brand advertising and marketing spending for the World Cup approaches 11 billion dollars
The 2026 FIFA World Cup is shaping up to be not only the largest sporting…
Trends
Finance
Eight Sports Capital acquires Daniel Levy’s stake in ENIC
A major ownership shift is taking shape at Tottenham Hotspur after former chairman Daniel Levy…
Sports sponsorship market in Italy expected to exceed €1.1 billion in 2026
RTL completes €68m takeover of Sky Deutschland in major European media consolidation
The rising cost of hosting the World Cup and the “White Elephant” stadium problem
Real Madrid leads Forbes’ 2026 List Of The World’s Most Valuable Soccer Clubs
Professional Women’s Hockey League reveals player salaries: Highest earner makes $126K
Sponsorship
Marketing
Gabriel’s jersey sales surge 350% after Champions League Final penalty miss
Following a dramatic UEFA Champions League final, Gabriel Magalhães experienced…
MotoGP breaks attendance record at Mugello
The 2026 MotoGP World Championship season continues to set new…
Digital giants of the game
As of May 2026, the official social media performance of…
U.S. soccer participation hits record high ahead of 2026 World Cup
SFIA data shows that soccer participation in the United States has reached an all-time high…
Media
FIFA+ moves to DAZN: football content unified on a global streaming platform
FIFA has taken a major step in its digital strategy by integrating FIFA+ into global…
Executive
Technology
Alibaba secures UEFA partnership for AI and 360-degree replay technology
Alibaba Group has signed a six-year strategic partnership with UEFA, becoming the governing body’s official…