MotoGP Catalan Grand Prix draws nearly 185,000 fans
World Cup final to feature first-ever super bowl-style halftime show
PWHL expands to Las Vegas as women’s hockey growth accelerates
FIFA launches social messaging drive ahead of 2026 World Cup
Le Mans surpasses 300,000 spectators at MotoGP French Grand Prix
Big audiences, weaker revenues in Milano Cortina 2026
World Cup crises of the last 5 editions
Infantino defends soaring World Cup ticket prices
U.S. Open falls behind Masters in prize money
World Cup faces weak hotel demand
2026 World Cup targets 42% of the global adult population
U.S. World Cup challenges are not a surprise
MLS, KKR launch hometown soccer holdings
World Rugby partners with IMG to grow in the US
The $13bn World Cup
UFC to debut in Serbia with Belgrade event on August 1
MLB expansion to 32 teams targets 2032–33
NWSL tables vote on switch to fall-to-spring calendar
Free fan zones announced across New York for 2026 FIFA World Cup
64% of US soccer fans expect rising interest after World Cup
LIV Golf postpones New Orleans event amid funding uncertainty
FIFA to cover Mercedes-Benz branding at Atlanta during World Cup
Boston World Cup committee reverses tailgating ban at Gillette Stadium
How LA28 ticket prices are being driven by bots
Poland to host 2028 European Athletics Championships in Silesia
Saudi Snooker Masters scrapped
MotoGP Spanish GP breaks attendance records with over 200,000 spectators in Jerez
IOC rejects Milano Cortina 2026 bailout
World Cup 2026 Final tickets hit record €3M on FIFA resale platform
LA28 Olympic Games cricket venue construction begins in Pomona
Los Angeles 2028 Olympic Games sells over four million tickets in first sales phase
Bernabéu becomes training court for Madrid Masters 1000
Formula 1 mulls october return of Bahrain grand prix after cancellation
Coppa Italia ratings fall 17% amid lack of big matches
Toronto moves to make world cup fan fest largely free after backlash
Basketball World Cups awarded to Japan and France
FIFA opens final 2026 ticket sales as 5M sold
Fanatics named NFL global retail partner for major events
UFC secures multi-year deal to return to Baku
French Open keeps limits on backstage cameras amid privacy push
On Location Expands West Africa Push with Integral for World Cup
PGA Tour Ends Hawaii Tradition for 2027
Germany’s Olympic Bid Gains Ground
FIBA partners with XTB in major global commercial push
Kansas City’s $15 Model Highlights World Cup Transport Divide
Milano Cortina 2026 Winter Olympics faces €290m budget gap
Roland-Garros 2026 Expands Fan Experience
UFC Freedom 250: The $1M Crypto Bet at the White House
World Cup 2026 Sponsors Under The Cyber Threat
ICC announces record prize money for Women’s T20 World Cup
Concacaf launches new platform
DAZN and TotalEnergies launch bundled energy and sports streaming service
Sports investments are becoming protection against AI
EA Sports signs Visa as global partner
Google enters the wearable health race with Curry
Philadelphia Union partners with Evolv for AI stadium security
DP World Tour partners with HCLTech for major digital overhaul
UEFA launches AI pitch-mapping tool to map over 400,000 pitches across Europe
Inter Miami CF partners with Shift4
Fubo adds multiview to LG TVs
Spurs use AI to power fan ‘tunnel walk’ experience
One URL to rule them all: Inside the NBA’s digital strategy
Fanatics expands sports collectibles portfolio with new McLaren deal
TickPick acquires Momento to merge ticketing with fan memory platform
Red Bull Bragantino launch digital platform
Verizon boosts fan engagement for World Cup with 5G and QR campaigns
NBA Renews Google Deal
Sportradar Secures Google Premier Partner
Swiss League Goes All-In on Genius Data
Prediction markets enter Europe with SS Lazio – Polymarket deal
RFU signs digital transformation deal with Capgemini
RB Leipzig Adds App Tracking Feature
NFL moves to tame data overload with AI
Sportstech boom pulls $35.8B
World Cup 2026 Sponsors Under The Cyber Threat
Serie A Deepens Deltatre Partnership With New Digital Platform Push
MLB ABS System Boosts Attendance in 2026 Season
DAZN partners with ADI Predictstreet to bring live predictions to viewers
Como 1907 taps gaming strategy with EA SPORTS FC partnership to expand digital reach
eFootball hits 1bn downloads milestone
French Athletics Federation hits 1M PPS downloads, expands data strategy
Lenovo and NVIDIA scale AI across global sports ecosystem
LaLiga deepens tech fight against piracy with Fastly partnership
Media Distillery targets streamers with AI platform to boost sports engagement
Star Athletes Quietly Bought Into Kalshi
Bryson DeChambeau Expands Into Sports Tech With SportsBox AI Acquisition
Castore Partners with Ocula Technologies for AI Product Content Optimization
Premier League Raises Concerns Over AI Copyright Laws in UK Consultation
Fanatics Turns Loyalty Platform Into New Revenue Engine With AT&T Deal
LNB Signs Four-Year Data and Integrity Deal With Sportradar
NHL Partners With Verizon to Launch First Innovation Lab in U.S. Sports
wTVision Powers Unified Graphics Workflow for Lithuanian Basketball League
Polymarket expands sports portfolio with LaLiga deal
LaLiga Taps Deloitte and KPMG Experts to Spearhead Tech and HR Transformation
FC Schalke 04 Launches AI Platform to Drive Digital Transformation”
WHOOP Raises $500M in Funding Round Backed by Global Sports Icons
PSG Partners with Harvey to Revolutionize Legal Operations with AI
ATP Launches Official Fantasy Game with Deltatre
Chiliz and Persija Jakarta Launch Fan Token
