85% of sports fans want better TV navigation
Bundesliga and EA Sports extend long-running licensing partnership
FIBA turns VR into a virtual courtside experience for 3×3 fans
Al-Nassr turns to AI to strengthen its commercial model and fund the transfer market
LaLiga to become first league to use connected ball technology in every game
Axel Springer expands digital sports portfolio with Futez and Marquee investments
Genius Sports expands into prediction markets with Kalshi data partnership
LaLiga positions itself as a ‘Tech Powerhouse’ to drive growth through technology and data
LaLiga launches Tech Powerhouse 2026 to map AI and technology trends in football
Kamleon expands Premier League footprint with Manchester City partnership
England’s World Cup goals triggered a surge in mobile app activity
Socios enters the U.S. with launch of its first fan tokens
Google and NR Sports use AI to recreate Pelé’s greatest goal
FIFA dismisses Sky Cam controversy after England-Norway clash with ball sensor data
Hyundai uses the World Cup stage to showcase its robotics future
Juventus expands membership ecosystem with digital wallet
Snicko saved Ronaldo’s World Cup as cricket technology sparks croatia controversy
Vodafone turns Wimbledon into a 5G-powered interactive tennis challenge
adidas unveils “CLIMACOOL SYSTEM” for 2026 World Cup heat challenges
USMNT uses brainwave technology to turn penalty shootouts into a science at World Cup
The 2026 World Cup could be the last where Google search works the way it used to
World Cup ends, but the cameras remain: The 2026 security legacy under scrutiny
Wimbledon embraces AI with enhanced digital fan experience for 2026
World Cup 2026 turns into global singles mixer as Tinder activity surges 47%
Ronaldo pushes his employees to take better care of themselves
Racing Bulls partners with Salesforce to enhance AI-driven fan engagement
FIFA deploys Avalanche blockchain to tackle World Cup ticket scalping
Formula 1 powers up global fan engagement with five-year Fever ticketing deal
LaLiga and Google expand partnership in fight against digital piracy
Green field, code 45: Football’s technology debate returns to the spotlight
Atlético Madrid brings Riyadh Air Metropolitano into Fortnite
BBC unveils groundbreaking 3D World Cup experience
Google makes some AI features free for the 2026 World Cup
Alibaba secures UEFA partnership for AI and 360-degree replay technology
MLS bets on AI-driven future to reshape fan experience
From collection to connection: how to maximise the value of your fan data
FIFA launches Fan ID card to merge physical and digital World Cup experience
PUMA unveils “STELLAR NITRO™ ULTIMATE” as official LALIGA ball for 2026/27 season
Google–USSF AI partnership brings Gemini into World Cup fan experience
Harry Maguire co-launches AI coaching platform Feedz
Concacaf launches new platform
DAZN and TotalEnergies launch bundled energy and sports streaming service
Sports investments are becoming protection against AI
EA Sports signs Visa as global partner
Google enters the wearable health race with Curry
Philadelphia Union partners with Evolv for AI stadium security
DP World Tour partners with HCLTech for major digital overhaul
UEFA launches AI pitch-mapping tool to map over 400,000 pitches across Europe
Inter Miami CF partners with Shift4
