MLS and Kickbase Launch New Fantasy Platform for 2026 Season
TEAM Marketing Renews SVG Europe Sponsorship Amid Global Expansion
The High-Stakes Evolution of Sports Fandom
Emile Follorou Promoted to Lead TikTok’s Global Sports Partnerships
Sportradar and NBC Sports Regional Networks Expand NBA Data Partnership
Welsh Fire Ignites 2026 Strategy with New Digital Hub
First US Official Competition on LED Glass Courts
Pioneering a “Human-First” AI Revolution in Football
PIF-Backed Humain Launches Dedicated Sports AI Division via ai.io Acquisition
FC Bayern Munich and Viessmann Extend Climate Partnership Early to Boost Sustainability
Tottenham Hotspur Secures Multi-Year Partnership with INFINOX
ISU Taps Deloitte to Drive Digital Transformation Under Vision 2030
Girona FC Partners with Collectibol to Launch Official Digital Collection
ICC Partners with Google for AI-Powered T20 World Cup Experiences
Genius Sports Acquires Legend in Landmark $1.2 Billion Deal
Chiliz CEO Reveals Fan Tokens Have Generated Over $700 Million for Sports Clubs
Unicaja and Real Madrid launch the new Madridista Premium Unicaja Card
MLS and Walmart Launch Saturday Showdown
WSC Sports Buys Partnerbrite
Formula E & Google Cloud Expand AI Partnership
AC Milan Takes MilanLab to Saudi Arabia
MLS Partners with Polymarket for Prediction Insights
Fenerbahçe partners with ITserv
City Expands Unilumin Deal
TFF Partners with Wyscout for 2025-27 Seasons
Ferrari & WHOOP Partnership
DAZN Polymarket Partnership
Juventus Partners with UniCredit’s Digital Brand “buddy”
Italy Approves Facial Recognition for Stadium Security
NBA Invests in Software Partner Evergent
Man City Debuts ‘CityCoach’ Digital Platform
Football Enters the Next Dimension
Future of Professional Football
AI-Driven Adtech to Transform 2026 World Cup Marketing
Premier League VAR Errors Rise 30% This Season
Fanatics Launches New Sports Production Studio
Audi F1 and Aston Martin Secure New Partnerships
