Real Madrid and Unicaja have officially launched the Madridista Premium Unicaja Card, a co-branded financial product that integrates a standard debit card with the club’s official Madridista Premium fan membership.
This product is designed to turn everyday spending into fan loyalty, offering a seamless way for supporters to maintain their premium status while managing their finances.
Key Features of the Madridista Premium Unicaja Card
The card functions as a dual-purpose instrument, serving both as a banking tool and an official club ID.
- Integrated Status: The card physically replicates the design of the Madridista Premium membership card, identifying the holder as an official supporter.
- Cost Efficiency: * First Year: Free of charge with no issuance or maintenance fees. New cardholders receive the Madridista Premium membership (usually €35/year) for free.
- Renewals: Existing Premium subscribers receive a welcome gift upon contracting the card.
- The “Spending for Status” Mechanism: From the second year onward, Unicaja will cover the €35 annual membership fee if the client reaches a spending threshold of 3,500€ (calculated as 35 points, where 1 point = 100€ spent).