Atlético de Madrid has launched a new official mobile application developed in partnership with Veritran, bringing ticketing, season ticket management, merchandise and stadium experiences together on a single digital platform. The redesigned app consolidates several services across Atlético’s digital ecosystem, including access to the Atleti Store and Atleti Tour & Museum, alongside club news and…
Artificial intelligence-assisted judging could be introduced at the 2028 Los Angeles Olympics, with World Gymnastics in advanced discussions over the use of Fujitsu’s Judging Support System (JSS). World Gymnastics president Morinari Watanabe told The Athletic that he hopes the technology can be incorporated into the Los Angeles Games, with discussions already underway. JSS is being…
FC Bayern Munich has launched a new fan-led innovation programme focused on exploring how artificial intelligence could be used across the club’s digital services, stadium operations and commercial activities. Developed with Google Gemini and UnternehmerTUM, FC Bayern Fan AI-DEATION invites supporters to submit ideas for AI applications across five areas: digital fan experience, content and…
Manchester-based sports technology company Rezzil has raised $10 million in new funding, with the Premier League continuing its backing and footballer Jobe Bellingham joining the investor group as the company prepares to expand across the UK and North America. The round also includes existing investor Simba Investments and new investment from golf coach Phil Kenyon….
Tennis Australia has partnered with Adobe to enhance fan experiences at the Australian Open and increase audience engagement throughout the year. Under the agreement, Adobe will become the tournament’s AI and creative marketing partner. The Australian Open is expanding its use of technology to improve how fans interact with the tournament. Tennis Australia, the event’s…
Swiss sportswear brand On is using Google Cloud as the foundation of its enterprise AI strategy, deploying AI agents to accelerate cloud migration and reduce the cost of complex technology projects. Announced on October 8, the initiative saw On migrate 24 critical services to Google Cloud using a coordinated system of AI agents. The company…
Olympique de Marseille has partnered with Chiliz Group to launch an official OM Fan Token, expanding the French club’s digital fan engagement strategy through a blockchain-based platform offering exclusive experiences, rewards and participation opportunities. Under the agreement, Chiliz becomes Marseille’s official digital asset partner for Fan Tokens. The initiative is designed to give supporters new…
FC Barcelona has launched Barça Fan Lab, a new digital fan platform developed with technology partner Andamio and built on the Cardano blockchain, as the club explores new ways to engage and recognise supporters through Web3 technology. The platform integrates with BarçaID and allows fans to complete learning programmes and community activities before receiving verifiable…
Europa League matches helped push internet traffic to record levels on September 17, with DE-CIX Frankfurt recording more than 20 terabits per second (Tbit/s) of data for the first time. Europe’s largest internet exchange reached a peak of exactly 20.02 Tbit/s as millions of football fans across the continent watched European competition matches. At the…
Genius Sports has expanded its sports data and technology offering into the prediction markets sector with the launch of a new consumer platform, Prediction.com. Launched through Legend, Genius Sports’ media and technology business, Prediction.com brings prediction markets and pricing from multiple platforms into a single destination. Users can compare equivalent event contracts and multi-leg combinations…
