PXG has entered a new phase of its distribution strategy...
The Masters and IBM Launch Agentic AI Tool to Unlock 50 Years of Golf History
The The Masters is doubling down on artificial intelligence, unveiling...
FSG Abandons Multi-Club Ownership Ambitions After Extensive Review
Fenway Sports Group (FSG), the U.S.-based ownership group behind Liverpool...
Royal Air Maroc Becomes Title Sponsor of New French BtoB Golf and Padel Circuit
Royal Air Maroc has taken on the role of title...
LIV Golf Draws Massive Crowd for South Africa Debut
LIV Golf continues its aggressive global expansion, selling approximately 90,000...
Vessel Builds Momentum in Golf with “Quiet Luxury” Approach
Premium golf bag brand Vessel is quietly accelerating its presence...
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