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Bridgestone Launches ‘BOOM IT JUNIOR’ Golf Ball in Partnership with U.S. Kids Golf

Byoutsidesport

Bridgestone Golf has officially introduced the BOOM IT JUNIOR, a new golf ball engineered specifically for the next generation of players. Developed in partnership with U.S. Kids Golf, the ball is designed to optimize performance for youth golfers by addressing their unique swing characteristics and physical development.

Engineering for Developing Swings

Recognizing a surge in youth participation—with junior golfer numbers in the U.S. jumping by 58% since 2019—Bridgestone leveraged its expertise in ball-fitting to create a product tailored to slower swing speeds.

The BOOM IT JUNIOR features:

  • Extremely Low-Compression Core: Designed to better match the swing speeds of younger players, making it easier to achieve a clean, efficient strike.
  • Performance-Driven Dimple Design: Engineered to promote a higher launch and maximize carry distance, helping juniors see more immediate success on the course.
  • MindSet Graphic Integration: The ball includes Bridgestone’s proprietary MindSet technology, co-developed by PGA Tour star Jason Day and performance coach Jason Goldsmith. This visual tool guides players through a three-step pre-shot routine—Identify, Visualize, and Focus—designed to separate analytical thinking from athletic execution.

A Partnership for the Future of Golf

The launch is part of a broader collaboration with U.S. Kids Golf, an organization that supports more than 2,000 tournaments annually.

“With junior golf seeing more than 50 percent growth since 2019, it makes perfect sense for us to create a ball to meet their needs,” said Bridgestone President Dan Murphy. “I am confident junior players will have more fun playing the BOOM IT JUNIOR because it is specifically designed to fit their game.”

Dan Van Horn, president and founder of U.S. Kids Golf, echoed the sentiment, noting that the ball supports the organization’s mission to foster a lifelong love of the game. A portion of the proceeds from every BOOM IT JUNIOR purchase will directly benefit the U.S. Kids Golf Foundation.

Availability and Pricing

The BOOM IT JUNIOR will be available for purchase starting March 27, 2026, both online and at major retail outlets, with a retail price of approximately $22.99 per dozen.