Ryan Fox’s dramatic victory at the 2026 Open Championship delivered the tournament’s most-watched final round in four years. An average of 4.3 million viewers watched Sunday’s final round on NBC, marking a 6% increase from last year and the highest audience for the tournament’s final round since 2022. The audience peaked at 6.1 million viewers…
Real Madrid’s iconic Santiago Bernabéu Stadium will host a unique sporting experience this September as Upper Deck Golf brings its interactive stadium golf event to Spain for the first time. From September 24-27, the Bernabéu will be transformed into a giant golf venue, with tee boxes positioned high in the stands and custom-designed target greens…
The PGA Championship has increased its total prize purse to a record $20.5 million ahead of the third round at Aronimink Golf Club near Philadelphia. Organized by the PGA of America, the tournament’s prize pool rose by $1.5 million compared to last year’s $19 million payout at Quail Hollow Club. The winner of the 2026…
Public Investment Fund (PIF) has confirmed it will discontinue funding for LIV Golf after the 2026 season, a move that puts the long-term future of the league into question. In an official statement, PIF said it would continue financing LIV Golf only through the remainder of 2026, explaining that the level of investment required for…
The DP World Tour has entered a multi-year partnership with HCLTech to deliver a full-scale digital transformation aimed at modernising how fans, players, media, and commercial partners engage with the sport. At the core of the deal is the development of a new website and mobile app designed to serve as a unified digital ecosystem…
McLaren has officially launched its new golf venture, McLaren Golf, with professional golfer Justin Rose named as both its first global ambassador and investor. The English star, currently ranked world number five, will begin using McLaren Golf equipment this week at the PGA Tour’s Cadillac Championship. He will also feature the brand’s logo on his…
The LIV Golf has postponed its scheduled June event in New Orleans, casting further doubt over the circuit’s short-term future despite recent assurances from leadership. The tournament, originally set for June 25, was expected to take place at Bayou Oaks in City Park. However, the decision was made following discussions between league executives and Louisiana…
The PGA Tour has laid off 56 employees—approximately 4% of its total workforce—in a fresh round of cost-cutting measures aimed at streamlining operations and accelerating its transition to a for-profit model. CEO Brian Rolapp confirmed the decision in an internal memo, noting that the cuts followed a strategic review conducted by FTI Consulting. In addition…
Private equity firm KSL Capital Partners is set to acquire Invited Clubs, the largest owner and operator of private golf courses in North America, in a deal valued at $2.6 billion—marking one of the most significant transactions in the leisure and sports sector this year. The agreement, expected to close within 60 days, will see…
The PGA Tour will open its 2027 season somewhere other than Hawaii, formally ending a relationship that has defined the start of its calendar for decades. What looks like a geographic change is, in reality, an early and visible break in a broader restructuring of the tour. For years, the season began with The Sentry…
