The DP World Tour has agreed a landmark partnership with Amazon, becoming the first professional sports organisation to integrate the tech giant’s low Earth orbit satellite network, Amazon Leo, into live tournament operations. Starting in 2026, Amazon Leo will serve as the tour’s official satellite connectivity partner, in a move designed to solve one of…
PXG has entered a new phase of its distribution strategy by partnering with PGA Tour Superstore, marking the first time the premium golf equipment brand will be widely available through a major retail chain. The agreement will see PXG products—including clubs, bags, balls, and accessories—rolled out across select locations, with a full nationwide presence expected…
Rory McIlroy secured his second consecutive victory at The Masters, capturing the 2026 title and a $4.5 million winner’s check as prize money at Augusta continues its upward trajectory. The Northern Irishman finished at 12-under par, edging Scottie Scheffler by one stroke to become the first back-to-back champion at Augusta since Tiger Woods achieved the…
The The Masters Tournament is once again redefining the financial ceiling of major championship golf. Tournament officials confirmed that the 2026 edition will feature a record $22.5 million total purse, a $1.5 million increase from last year and the fifth consecutive rise in prize money at Augusta. The winner on Sunday will take home $4.5…
Investor David Blitzer is widening his sports empire with a dual investment into golf, backing a new creator-led media network and acquiring one of the largest junior golf tours in the United States. Through his investment firm Bolt Ventures, Blitzer has become a key financial backer of Source Golf, a YouTube-first golf content network featuring…
The Amazon era at the The Masters Tournament officially began Thursday, as Prime Video streamed exclusive first-round coverage in a historic early broadcast window. For the first time, primary Masters coverage started at 1 p.m. ET — the earliest in tournament history — offering fans a broader live viewing window and marking a notable shift…
ESPN’s coverage of the Masters has triggered a wave of criticism from parts of the golf community after WWE personality The Miz appeared as part of an on-air expert panel during tournament coverage at Augusta National. The inclusion of the former WWE Champion, whose real name is Michael Gregory Mizanin, drew mixed reactions from viewers,…
News Summary DS Automobiles, the premium brand of Stellantis, is significantly expanding its golf sponsorship strategy in France with the launch of the 9th edition of its DS Trophy. For 2026, the brand will organize more than 80 golf competitions across France—nearly double the number from the previous year—creating a nationwide activation network spanning multiple…
At the The Masters Tournament, the iconic green jacket awarded to the champion is the most recognizable prize—but far from the only one. Held at Augusta National Golf Club, the tournament distributes a range of awards that recognize performance across different categories, many of which are rarely discussed but carry their own prestige. The Green…
Saudi-backed LIV Golf is the latest sports property to tap into the fast-rising prediction market space, announcing a short-term partnership with Novig tied directly to The Masters Tournament. The activation runs through Masters week, marking a targeted play to capitalize on one of golf’s most prestigious global stages. Sleeve Sponsorship Meets Betting Innovation As part…
