News Summary
DS Automobiles, the premium brand of Stellantis, is significantly expanding its golf sponsorship strategy in France with the launch of the 9th edition of its DS Trophy.
For 2026, the brand will organize more than 80 golf competitions across France—nearly double the number from the previous year—creating a nationwide activation network spanning multiple golf courses.
The initiative strengthens DS Automobiles’ existing presence in the sport, alongside its partnerships with the French Golf Federation and the FedEx Open de France. The tournaments are designed as experiential marketing events, combining competitive play with brand engagement opportunities and product showcases.
The competition format includes accessible formats such as two-player scramble, making the events open to both golfers and non-golfers. Each stop also features interactive activations like precision challenges and long-drive contests, enhancing participant engagement.
A key highlight of the program includes premium rewards, such as opportunities to compete in pro-am events at the FedEx Open de France and the chance to win a DS vehicle through a hole-in-one challenge at select locations.
The series will culminate in regional semifinals followed by a national final scheduled for October, reinforcing DS Automobiles’ long-term strategy to position golf as a core platform for brand image, customer engagement, and lifestyle positioning.