Just Eat exits Champions League sponsorship early as UEFA reshapes commercial portfolio
Hyundai joins Champions League global sponsor portfolio through 2031
Starbucks enters sports sponsorship market in France with Toulouse FC deal
‘Home’ World Cups lure Intersport to Fiba
Real Madrid joins sponsors of the Formula 1 Madrid Grand Prix
AT&T, Peloton join US Open commercial partner lineup
Qatar Stars League adds Red Bull and Hankook Tire to sponsorship portfolio
Liverpool opens shirt sponsorship market as Standard Chartered talks reach key stage
Juventus signs multi-year sponsorship deal with YOKOHAMA Tyres
Hotels.com renews multi-year partnership with Arsenal
Canva makes football debut with Como 1907 partnership
Lazio terminate Polymarket sponsorship deal, will receive €9.5 million for 2026-27
FC Bayern Munich and Google sign long-term AI and smartphone partnership
Al Ahly secures Vodafone stadium naming rights and shirt sponsorship deals
Pinterest becomes Brighton women’s team sponsor in four-year deal
Silverstone signs five-year partnership with PepsiCo
Croatia ends 26-year Nike partnership to join adidas
Google becomes Paris Saint-Germain’s premium partner in AI and mobile technology
Kylian Mbappé’s €3.7 Million-Per-Year Nike Deal Comes to an End
Real Madrid sign global solar partnership with Elite Solar
Bundesliga extends Coca-Cola partnership through 2029
Notre Dame Announces Record Jersey Patch Partnership With SoFi
Ohio State Signs Record $17 Million Jersey Patch Deal With Chase
FIFA Renews Visa Partnership Through 2030 World Cup
Inter Miami announces multi-year partnership with Hyundai
Inter signs BBVA as new sleeve sponsor in multi-team partnership
Coca-Cola returns to Brazilian football with wide-ranging sponsorship deal
Como 1907 and Revolut extend partnership as fintech becomes front-of-shirt sponsor
FC Bayern Women and MCM sign two-year partnership combining football and luxury fashion
Hyundai to replace Just Eat as Champions League sponsor
PSG signs BYD as official automotive partner through 2029
Women’s sports sponsorship deals surge 103% in five years, says GlobalData
Aston Villa agree record front-of-shirt sponsorship with Visit Rwanda
Wrexham signs Firefox as principal shirt sponsor for 2026-27 season
Napoli renews MSC as main shirt sponsor until 2029
As Messi shines at the World Cup, his brand partners continue to cash in
Flexjet named Formula 1’s official private aviation partner
Everton signs CMC Markets as new main sponsor
Manchester United names Mindflick as official performance mindset partner
Cadillac strengthens sponsorship portfolio with 3M partnership
ADI predictstreet links FIFA World Cup sponsorship rights with Kalshi partnership
HSBC strengthens tennis presence with China Open presenting partnership
NWSL Requires Footwear Brands to Pay for On-Field Boot Visibility
Under Armour loses its WNBA footwear status
Warriors sign record-breaking jersey patch deal with ai company Iren
Chelsea FC partners with legal ai platform Legora in multi-year deal
Nike extends UCLA apparel partnership through 2029
MotoGP appoints CAA Sports to drive global sponsorship growth
Rakuten renews Warriors partnership but gives up jersey patch rights
