FC Bayern Women and MCM sign two-year partnership combining football and luxury fashion
Hyundai to replace Just Eat as Champions League sponsor
PSG signs BYD as official automotive partner through 2029
Women’s sports sponsorship deals surge 103% in five years, says GlobalData
Aston Villa agree record front-of-shirt sponsorship with Visit Rwanda
Wrexham signs Firefox as principal shirt sponsor for 2026-27 season
Napoli renews MSC as main shirt sponsor until 2029
As Messi shines at the World Cup, his brand partners continue to cash in
Flexjet named Formula 1’s official private aviation partner
Everton signs CMC Markets as new main sponsor
Manchester United names Mindflick as official performance mindset partner
Cadillac strengthens sponsorship portfolio with 3M partnership
ADI predictstreet links FIFA World Cup sponsorship rights with Kalshi partnership
HSBC strengthens tennis presence with China Open presenting partnership
NWSL Requires Footwear Brands to Pay for On-Field Boot Visibility
Under Armour loses its WNBA footwear status
Warriors sign record-breaking jersey patch deal with ai company Iren
Chelsea FC partners with legal ai platform Legora in multi-year deal
Nike extends UCLA apparel partnership through 2029
MotoGP appoints CAA Sports to drive global sponsorship growth
Rakuten renews Warriors partnership but gives up jersey patch rights
Arsenal replaces Rwanda with Saint Lucia as new destination sponsor
Inside the 64,146-tape cover-up at ‘Boston Stadium’
FIFA branding rules spark backlash as even condiment bottles covered at stadium
FIFA deploys drones in stadium naming rights battle at the 2026 World Cup
ExpressVPN becomes official VPN supporter of the 2026 FIFA World Cup
Real Madrid renews Emirates sponsorship deal worth €100 million per season
Airbnb expands sports strategy with Women’s Super League partnership
Liverpool, Inter Milan and Union SG drive new commercial wave
Barcelona and Serveto renew commercial partnership
Alpine to race as “Gucci Racing Alpine Formula One Team” from 2027
Roland-Garros ends 26-year partnership with Adecco
Crystal Palace signs AI infrastructure company Temporal
FC Barcelona expands banking sponsorship network with Emirates Islamic in the UAE
Aston Villa to change shirt sponsor for Europa League final in Istanbul
Messi effect: UE Cornellà secures major sponsorship deal
PSG signs historic premium sponsorship deal with Iraqi telecom giant Asiacell
EuroLeague adds Trendyol and L’Oréal brands as Athens Final Four sponsors
Visa expands Davis Cup partnership in Boost for ITF
EuroLeague Final Four 2026 secures new sponsorship deal with Unilever
FIFA renews Betano sponsorship for World Cup in Europe and South America
McLaren Racing signs media partnership with Global
Inter Miami signs partnership with Mastercard
Real Betis extends sponsorship deal with AUS Global
Marseille signs partnership with Monster Energy
HEAD becomes official ball of International Padel Experience in Spain
Riyadh Air becomes Atlético de Madrid women’s main sponsor
PIF expands FIFA partnership with World Cup sponsorship deal
Arsenal announces sleeve sponsorship deal with Deel
