Sutter Health becomes Sacramento Kings new jersey sponsor
Coventry City extends front-of-shirt partnership with Monzo
McDonald’s secures naming rights deal for Chicago Fire’s stadium
Google signs World Cup sponsorship deals with Morocco and Iraq
PayPal expands NFL footprint with Seattle Seahawks partnership
EA Sports signs Visa as global partner
LaLiga signs Duracell as global sponsor
Nike and adidas emerge as the two Most associated brands in El Clasico
BT becomes rirst national sponsor of UEFA EURO 2028
WNBA and Skechers announce multiyear partnership
Inter Milan announces rept battero as official energy storage partner
Carrefour extends title sponsorship of La Vuelta Femenina
Formula 1 names FanDuel official betting partner in US and Canada
Tottenham launch Peppa Pig range amid fan backlash
Decathlon renews Ligue 1 ball and technical deal through 2032
Everton sign £30m front-of-shirt deal with CMC Market
Formula 1 signs Marsh as official sponsor in multi-year deal
Chelsea signs Moët Hennessy as official champagne supplier in multi-year deal
IOC signs JPMorgan as first-ever official banking partner
Real Sociedad sign new technical kit deal with Joma starting july
NBA renews entain deal, names Bwin official partner in Spain
Orange exits Marseille stadium naming deal
FIFA to cover Mercedes-Benz branding at Atlanta during World Cup
Liebherr renews partnership for multiple ITTF events
FC Barcelona extends WhiteBIT cryptocurrency partnership until 2030
Wiesenhof Becomes DFB-Pokal Sponsor in Four-Year Deal
Sunderland AFC extends partnership with hummel after Premier League return
Ram renews partnership with NFL in Brazil
Boca Juniors signs Mastercard as Official Sponsor
Ugreen enters sports sponsorship with Patriots deal
US Soccer expands Oura partnership ahead of 2026 World Cup
Spotify signs first U.S. pro sports team deal with New York Liberty
Ranking Serie A shirt sponsors led by Inter Milan and AC Milan
Acura expands indycar presence, pauses imsa program after 2026
Lille extend partnership with New Balance
Brentford sign Indeed as main sponsor amid Premier League shift
PayPal becomes NFL partner for peer-to-peer payments
Madrid Open Leans on Sponsors Over Superstars
Napoli Adds XTB as Global Trading Partner
DP World Tour signs Amazon Leo deal for satellite connectivity rollout
Prediction markets enter Europe with SS Lazio – Polymarket deal
Botafogo announces Mizuno as new kit supplier until 2029
Canada Soccer adds Samsung Canada partnership ahead of World Cup
Chelsea FC Extends Principal Partnership with BingX
Amazon Türkiye Expands VNL Partnership
Ekitiké becomes first footballer to front Balenciaga campaign
WNBA Signs Multi-Year M&M’s Partnership with Mars Snacking
NWSL Moves to Control Player Sponsorship Visibility on the Field
Nike Signs Apparel Deal With PLL and WLL as Lacrosse Push Accelerates
