Inside the 64,146-tape cover-up at ‘Boston Stadium’
FIFA branding rules spark backlash as even condiment bottles covered at stadium
FIFA deploys drones in stadium naming rights battle at the 2026 World Cup
ExpressVPN becomes official VPN supporter of the 2026 FIFA World Cup
Real Madrid renews Emirates sponsorship deal worth €100 million per season
Airbnb expands sports strategy with Women’s Super League partnership
Liverpool, Inter Milan and Union SG drive new commercial wave
Barcelona and Serveto renew commercial partnership
Alpine to race as “Gucci Racing Alpine Formula One Team” from 2027
Roland-Garros ends 26-year partnership with Adecco
Crystal Palace signs AI infrastructure company Temporal
FC Barcelona expands banking sponsorship network with Emirates Islamic in the UAE
Aston Villa to change shirt sponsor for Europa League final in Istanbul
Messi effect: UE Cornellà secures major sponsorship deal
PSG signs historic premium sponsorship deal with Iraqi telecom giant Asiacell
EuroLeague adds Trendyol and L’Oréal brands as Athens Final Four sponsors
Visa expands Davis Cup partnership in Boost for ITF
EuroLeague Final Four 2026 secures new sponsorship deal with Unilever
FIFA renews Betano sponsorship for World Cup in Europe and South America
McLaren Racing signs media partnership with Global
Inter Miami signs partnership with Mastercard
Real Betis extends sponsorship deal with AUS Global
Marseille signs partnership with Monster Energy
HEAD becomes official ball of International Padel Experience in Spain
Riyadh Air becomes Atlético de Madrid women’s main sponsor
PIF expands FIFA partnership with World Cup sponsorship deal
Arsenal announces sleeve sponsorship deal with Deel
UEFA names Haleon as first-ever medical partner
Sutter Health becomes Sacramento Kings new jersey sponsor
Coventry City extends front-of-shirt partnership with Monzo
McDonald’s secures naming rights deal for Chicago Fire’s stadium
Google signs World Cup sponsorship deals with Morocco and Iraq
PayPal expands NFL footprint with Seattle Seahawks partnership
EA Sports signs Visa as global partner
LaLiga signs Duracell as global sponsor
Nike and adidas emerge as the two Most associated brands in El Clasico
BT becomes rirst national sponsor of UEFA EURO 2028
WNBA and Skechers announce multiyear partnership
Inter Milan announces rept battero as official energy storage partner
Carrefour extends title sponsorship of La Vuelta Femenina
Formula 1 names FanDuel official betting partner in US and Canada
Tottenham launch Peppa Pig range amid fan backlash
Decathlon renews Ligue 1 ball and technical deal through 2032
Everton sign £30m front-of-shirt deal with CMC Market
Formula 1 signs Marsh as official sponsor in multi-year deal
Chelsea signs Moët Hennessy as official champagne supplier in multi-year deal
IOC signs JPMorgan as first-ever official banking partner
Real Sociedad sign new technical kit deal with Joma starting july
NBA renews entain deal, names Bwin official partner in Spain
