ADI Predictstreet, the official “Prediction Market Partner” of the 2026 FIFA World Cup, has entered a strategic collaboration with US-based platform Kalshi to leverage its FIFA sponsorship rights more effectively.
Under the agreement, Kalshi will utilize ADI Predictstreet’s World Cup partnership to expand its prediction market offerings and commercial activations around the tournament, aiming to engage fans through event-driven trading and interactive market products.
The deal highlights the rapid growth of prediction markets within the sports industry, as operators increasingly look to integrate real-time fan engagement tools with major global sporting events such as the World Cup.
It also reflects FIFA’s broader commercial direction, which is increasingly focused on digital platforms, data-driven engagement, and alternative betting-adjacent ecosystems designed to enhance audience interaction during the tournament.