The UEFA Champions League reached a global TV audience of 1.9 billion during the 2025/26 season, its highest level since 2017/18, as rising exposure strengthens the commercial proposition of European club football’s leading competition ahead of a new rights cycle. New data compiled by Nielsen Sports puts the competition’s global fanbase at more than 860…
The French Football Federation (FFF) has withdrawn its support for Gianni Infantino’s bid for re-election as FIFA president, adding to growing opposition from European football associations ahead of the March 2027 vote. The FFF’s executive committee unanimously approved the decision following a meeting in Paris. FFF president Philippe Diallo said the conditions under which France…
Juventus’ Allianz Stadium has generated at least €845.81 million in stadium-related revenue since opening in 2011, highlighting the financial importance of the venue to the Italian club 15 years after its inauguration. The stadium, originally opened as Juventus Stadium on September 8, 2011, was built on the site of the former Stadio delle Alpi. Juventus…
Just Eat is bringing its UEFA Champions League sponsorship to an early end, exiting the competition one season before its contract was due to expire as Hyundai and Haier move into the tournament’s revamped commercial portfolio. The food delivery company will end its partnership with UEFA after the 2026/27 season, despite previously extending its agreement…
DAZN has secured the international broadcast rights to the Ballon d’Or ceremony, with the streaming platform set to make the event available free of charge across more than 200 markets. The agreement covers the 2026 Ballon d’Or ceremony, which will take place in London on Monday, October 26. DAZN announced the deal on September 8,…
Turkish Airlines (THY) will become Liverpool FC’s new main partner from the 2027/28 season, replacing Standard Chartered after 17 years. The five-year agreement is reportedly worth more than £300 million, with the airline expected to generate over £60 million in annual sponsorship revenue for the club. The partnership will begin on June 1, 2027, marking…
Hyundai has joined the UEFA Champions League’s global commercial partner portfolio, signing a four-season agreement covering 2027-28 through 2030-31, while its activation will begin this season. The automotive manufacturer will also be active during the 2026-27 season, taking over the final year of the current commercial cycle after the automotive category became available. The financial…
Atlético Madrid has strengthened its commercial push in Asia by appointing Sangwon Seo as head of business development for Asia, bringing in an executive with more than nine years of experience at LaLiga’s South Korean office. Seo spent nine years working in LaLiga’s International Business division in South Korea. He announced the move on LinkedIn,…
LaLiga club Celta Vigo has received final approval from Vigo City Council for a long-term concession agreement allowing it to continue using Estadio Abanca Balaídos for the next 50 years, with an option to extend the term to 75 years. Under the agreement, Celta will continue playing at the city-owned, 24,870-capacity stadium in exchange for…
Bayern Munich’s long-standing partnership with Audi could be heading towards a major change, with reports in Germany suggesting that the carmaker is considering ending its sponsorship relationship with the Bundesliga giants. Although the current agreement runs until 2029, a decision on the future of the partnership could reportedly be made in the summer of 2027….
