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MotoGP breaks attendance record at Mugello
June 1, 2026
Alpine to race as “Gucci Racing Alpine Formula One Team” from 2027
May 27, 2026
From F1 paddock to World Cup pitch
May 27, 2026
Monopoly Formula 1edition coming
May 20, 2026
Gucci opens talks with Alpine over potential Formula 1 sponsorship deal
May 19, 2026
MotoGP Catalan Grand Prix draws nearly 185,000 fans
May 18, 2026
McLaren Racing signs media partnership with Global
May 18, 2026
MotoGP appoints Vince Russell as new chief financial officer
May 13, 2026
The Formula 1 logo projected on a giant IMAX screen with Apple TV branding.
Formula 1 revenue jumps 53% to US$617 million in Q1 2026
May 11, 2026
Valentino Rossi’s VR46 Racing Team maintains a stable budget and strong media impact as it continues its partnership with Ducati for 2026.
Le Mans surpasses 300,000 spectators at MotoGP French Grand Prix
May 11, 2026
Sky Seeks First-Ever Sponsor for Soccer Saturday After 30 Years
Sky secures long-term Formula 1 broadcast rights
May 6, 2026
Formula 1 names FanDuel official betting partner in US and Canada
April 30, 2026
Legacy Motor Club teams up with McLaren for Indy 500 collaboration
April 29, 2026
NASCAR appoints Steve O’Donnell as CEO and Ben Kennedy as COO
April 29, 2026
Formula 1 signs Marsh as official sponsor in multi-year deal
April 28, 2026
Nubank and Mercedes debut custom race suits for Miami GP 2026
April 27, 2026
MotoGP Spanish GP breaks attendance records with over 200,000 spectators in Jerez
April 27, 2026
Inter Miami and Audi F1 drop exclusive collaboration ahead of matchday
April 27, 2026
Devialet signs Isack Hadjar as first-ever global ambassador
April 25, 2026
NASCAR hands CEO role to Steve O’Donnell in historic leadership shift
April 25, 2026
Cadillac F1 appoints Excel Sports Management to lead commercial strategy
April 24, 2026
Türkiye set for F1 return in 2027 as Istanbul Park secures long-term deal
April 24, 2026
Fanatics expands sports collectibles portfolio with new McLaren deal
April 24, 2026
The Formula 1 logo projected on a giant IMAX screen with Apple TV branding.
Formula 1 mulls october return of Bahrain grand prix after cancellation
April 23, 2026
Acura expands indycar presence, pauses imsa program after 2026
April 23, 2026
Liberty aims to replicate F1 success with MotoGP expansion
April 22, 2026
Lewis Hamilton launches global trading card retail chain ‘Card Culture’
April 18, 2026
Barilla launches F1-inspired Racing Wheels pasta
April 17, 2026
F1 Launches 24-Hour Race Marathon on YouTube
April 15, 2026
How F1 Turned a Racetrack into a Theme Park
April 14, 2026
Formula E Appoints Legends’ Will Brown as New Chief Commercial Officer
April 13, 2026
Formula 2 adds Miami and Montreal after Middle East cancellations
Formula 2 shifts to North America after calendar disruption
April 13, 2026
Ford Names Rafaela Ferreira as Brand Ambassador in Brazil
April 11, 2026
Verstappen engineer Gianpiero Lambiase linked with McLaren move
Verstappen engineer set for McLaren move
April 11, 2026
Guttilla Joins Legacy Motor Club in NASCAR Executive Move
A “Routine” NASCAR Move: Guttilla Joins Legacy Motor Club
April 9, 2026
Márquez Brothers Named New Nesquik Ambassadors in Global Campaign
Marquez Brothers Named New Nesquik Ambassadors in Global Campaign
April 7, 2026
F1 Sponsorship Rankings 2026: McLaren Leads with 53 Partners
F1 Sponsorship Rankings 2026: McLaren Leads with 53 Partners
April 4, 2026
The global growth engine of Formula 1 is shifting—and it’s increasingly powered by women. Once a male-dominated environment, the sport is rapidly transforming into a premium platform for beauty and cosmetics brands targeting Gen Z audiences. According to recent data, women accounted for 41% of F1’s global fanbase in 2024, with the strongest growth coming from the 16–24 age segment. Notably, three out of every four new fans are female. This demographic shift has been visible at major events as well: at the Autódromo de Interlagos, female attendance rose from just 5% in 2004 to 37% in 2024. To capitalize on this momentum, F1 launched the F1 Academy in 2023—a development series exclusively for women aged 16 to 25. Designed as a pathway into elite motorsport, the initiative not only addresses the lack of female representation but also creates a fresh commercial environment for brands seeking purpose-driven engagement. Beauty giants have moved quickly to seize this opportunity: Charlotte Tilbury became the first female-founded beauty brand to sponsor a car in the F1 Academy. The company supports driver Chloe Chong, donates proceeds from key products to grassroots initiatives, and produces TikTok-native content such as “Get Ready With Me” directly from race garages. Sephora entered as the official beauty retail partner of the F1 Academy, focusing on immersive, on-site brand experiences. Its strategy goes beyond traditional sponsorship by bringing retail activations into the paddock and engaging directly with female fans in real time. The appeal is twofold: First, the F1 Academy offers a less saturated sponsorship landscape compared to the highly competitive main F1 grid. Second, it aligns strongly with ESG narratives, particularly around female empowerment in traditionally male-dominated industries. As a result, Formula 1 is no longer just a racing spectacle—it is evolving into a lifestyle-driven ecosystem where sport, entertainment, and beauty converge.
Formula 1 Attracts Beauty Giants as Female Fanbase Hits 41%
April 4, 2026
gasly x lacoste
Lacoste Taps Pierre Gasly to Expand Footprint in Global Motorsport Lifestyle Market
April 3, 2026
Thibaut Courtois announced as co-owner of Sierra Racing Club in E1
Thibaut Courtois becomes co-owner of E1’s Sierra Racing Club
April 2, 2026
James Warburton leaving his role as Supercars CEO in 2026
Supercars begins search for new CEO after Warburton exit
April 2, 2026
Why Michelin is Exiting MotoGP
April 1, 2026
WorldSBK Draws Record Crowd in Portugal Driven by Miguel Oliveira Effect
March 31, 2026
Banking on Speed: The 70% Surge in F1’s Financial Grid
March 30, 2026
The Asset-Light Era: Liberty’s Racing Empire
March 30, 2026
Glenfiddich and Aston Martin F1 Light Up Shanghai with 3D Activation
March 30, 2026
Formula 1’s New Face: The 19-Year-Old Rewriting History
March 29, 2026
MotoGP Brazil Grand Prix Generates $220M Impact in Goiás
March 28, 2026
WRC Extends Wolf Lubricants Partnership Through 2029
March 28, 2026
Silverstone Signs Multi-Year Coffee Deal with illy to Elevate Fan Experience
March 27, 2026
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