Luxury fashion house Gucci has strengthened its push into motorsport by appointing Tancredi Vitale as Vice President of Gucci Racing, the brand’s newly launched platform at the intersection of luxury, sport, and culture.
Vitale will officially assume the role on September 1, following Gucci Racing’s launch in May alongside the brand’s partnership with the Alpine Formula One Team.
In his new position, Vitale will work closely with Giovanni Perosino, who will continue to oversee the division as Senior Vice President of Gucci Racing while retaining his responsibilities as SVP of Marketing.
From football to Formula 1
Vitale joins Gucci after serving as Managing Director of Venezia FC, bringing extensive experience from both the sports industry and global sportswear brands.
Throughout his career, he has held senior leadership positions at:
- Kappa
- Adidas Y-3 with Yohji Yamamoto
- Nike
- Jordan Brand
He also spent more than 13 years at Nike’s global headquarters in Portland, taking on increasingly senior roles across the organization.
Building Gucci Racing’s global vision
Gucci believes Vitale’s expertise will be instrumental in shaping the future of its newest business platform.
In a statement, the Kering-owned luxury brand said:
“Vitale’s international experience, strategic vision, and deep knowledge of the sports industry will be instrumental in developing this new business area and fully realizing the potential of Gucci Racing as a global platform.”
Luxury brands continue to invest in Formula 1
The appointment reflects the growing convergence between luxury fashion and global motorsport. As Formula 1 continues to expand its worldwide audience—particularly among younger consumers—premium brands are increasingly using the championship as a platform for brand storytelling, lifestyle positioning, and commercial growth.
With Vitale’s arrival, Gucci Racing is expected to accelerate its development as the brand seeks to establish a stronger presence in the rapidly evolving intersection of fashion, performance, and motorsport culture.