Headlines
Gen Z has spoken: FIFA World Cup joins America’s “Big Three” of sports
A new study by Morning Consult has revealed a striking…
Cristiano Ronaldo leads record-breaking highest-paid athletes list
The 2026 edition of Forbes’ annual ranking of the world’s…
King announces it, AI delivers it: How World Cup squads were unveiled…
With less than a month to go before the FIFA…
Champions League delivers £127m windfall for PSG as Arsenal set English revenue record
Winning a second consecutive UEFA Champions League title has earned Paris Saint-Germain an estimated €146…
Trends
The President of Mexico had promised security! Teams arriving in the country are being protected by the army…
World Cup expected to boost consumer spending in Germany
Polymarket expands football push with OneFootball partnership
What influencer-led rights deals are telling us about the future of sports broadcasting
Finance
RTL completes €68m takeover of Sky Deutschland in major European media consolidation
A significant shift in the European media landscape has been confirmed as RTL Group has…
The rising cost of hosting the World Cup and the “White Elephant” stadium problem
Real Madrid leads Forbes’ 2026 List Of The World’s Most Valuable Soccer Clubs
Professional Women’s Hockey League reveals player salaries: Highest earner makes $126K
FC Barcelona targets €300 million retail business with stadium, tourism and fashion strategy
Billionaire Patrick Soon-Shiong buys Los Angeles Major League Volleyball expansion team
Sponsorship
Marketing
Digital giants of the game
As of May 2026, the official social media performance of…
Lidl names Olivier Giroud as new face of Crivit sports brand
Lidl has appointed Olivier Giroud as the new ambassador for…
CAF Champions League final reaches global audience across 100+ countries
The CAF Champions League final between AS FAR and Mamelodi…
Messi dominates World Cup advertising landscape with 22%
As the countdown to the 2026 FIFA World Cup continues, Lionel Messi has emerged as…
Media
Champions League final: Report claims 3.7 million UK viewers accessed illegal streams
A major piracy issue has emerged around the 2026 UEFA Champions League final between Paris…
Executive
Technology
Alibaba secures UEFA partnership for AI and 360-degree replay technology
Alibaba Group has signed a six-year strategic partnership with UEFA, becoming the governing body’s official…