Headlines
Goldman Sachs says World Cup economic boom is overstated
Goldman Sachs has released a new analysis arguing that expectations…
Champions League delivers £127m windfall for PSG as Arsenal set English revenue record
Winning a second consecutive UEFA Champions League title has earned…
58% of consumers plan to increase spending on watching sports
Global spending around sports consumption continues to rise, with 58%…
Real Madrid and Adidas sign blockbuster $1.1 billion deal
Real Madrid and Adidas have extended their long-standing partnership with a new eight-year agreement that…
Trends
Shakira opens the 2026 World Cup as spectacle and controversy collide
Germany players offer free transport for Fans ahead of World Cup game in New Jersey
Monaco Harbor filled with billionaire yachts as F1 brings record luxury crowd
Florentino Pérez’s next challenge: Taking Real Madrid beyond a €20 billion valuation
Finance
World Cup revenues set for record high, but media rights value per match falls 19%
The 2026 FIFA World Cup is expected to generate a record-breaking $8.9 billion in revenue,…
Mercedes F1 reports record profit of $223 million in 2025
Euro 2032 expected to generate €4.6 billion economic impact for Italy
Zverev and Andreeva crowned at Roland Garros amid prize money controversy
How Michael Jordan and PSG helped build a $4 billion sports brand
Eight Sports Capital acquires Daniel Levy’s stake in ENIC
Sponsorship
Marketing
Gabriel’s jersey sales surge 350% after Champions League Final penalty miss
Following a dramatic UEFA Champions League final, Gabriel Magalhães experienced…
MotoGP breaks attendance record at Mugello
The 2026 MotoGP World Championship season continues to set new…
Digital giants of the game
As of May 2026, the official social media performance of…
U.S. soccer participation hits record high ahead of 2026 World Cup
SFIA data shows that soccer participation in the United States has reached an all-time high…
Media
CazeTV secures slice of Premier League rights in Brazil
Brazilian streaming platform CazeTV has added another major competition to its growing sports rights portfolio…
Executive
Technology
Google makes some AI features free for the 2026 World Cup
Google has unveiled a range of new AI-powered features for Search and Gemini ahead of…