More than 60 million fans: European stadium business continues to grow
UEFA set to suspend boycott threat against FIFA competitions
Premier League 2026/27: The business stories Behind the Kick-Off
Mark Walter in talks to sell Chelsea stake amid federal probe
Lakers sale sets new record as most expensive sports club deal at $12.5 billion
Tottenham owners explore bid for London NBA Europe franchise
Como’s Hartono-backed spending reaches €406m as UEFA scrutiny looms
Como have spent around €406m on player transfers since the 2023/24 season as the Hartono family continues to finance an aggressive growth strategy, but the club’s rising costs and accumulated losses are bringing UEFA financial regulations…
Trends
Finance
Arsenal appoints BCG to review costs and operations after record revenue
Arsenal has brought in Boston Consulting Group (BCG) to review the club’s non-football operations, with the Premier League champions assessing potential cost efficiencies alongside opportunities…
Stan Kroenke agrees to buy the Angels
US Open sponsors shift from endorsement deals to immersive experiences
2026 World Cup Generated $3.5 Billion Economic Impact Across New York and New Jersey
EuroLeague’s value set to reach €4.3 billion by 2027
Thomas Müller, Mats Hummels and Yann Sommer to acquire Portuguese club Estrela Amadora
Sponsorship
Marketing
Manchester City launches new brand platform for women’s football
Liverpool Launches Global E-Commerce Platform as Part of Digital Transformation
adidas unveils official 2026/27 UEFA Champions League and UEFA Women’s Champions League match balls
FIH Hockey World Cup generates 106.4 million digital views
Bayern Munich and NHL launch strategic partnership linking Germany and North America
Bayern Munich’s digital boom delivers 15 billion video views
NFL draws 100,000 in Australia as global growth strategy gathers pace
The NFL has passed the 100,000-spectator mark in Australia at its first regular-season game in the country, giving the league a major early signal for its international growth strategy. The San Francisco 49ers’ 27-7 win over the Los Angeles Rams attracted 100,021 fans at…
Media
DAZN to broadcast Ballon d’Or ceremony worldwide
DAZN has secured the international broadcast rights to the Ballon d’Or ceremony, with the streaming platform set to make the event available free of charge across more than 200 markets. The agreement covers the 2026 Ballon d’Or ceremony, which will take place in London on Monday, October 26. DAZN announced…
Executive
Technology
85% of sports fans want better TV navigation
As sports programming continues to expand across television channels and streaming platforms, fans are increasingly struggling to find the live events…