London-based Media Business Solutions and Media Experts Ltd have secured the exclusive free-to-air (FTA) broadcast rights to the 2027 Africa Cup of Nations (AFCON) across sub-Saharan Africa.
The agreement is significant for the distribution of one of African football’s leading competitions, with free-to-air coverage enabling audiences to watch matches on television without requiring a paid subscription.
The deal positions the two agencies at the centre of the tournament’s regional broadcast distribution strategy, potentially helping to extend AFCON’s reach across sub-Saharan African markets.
Financial terms of the agreement and details of the broadcasters that will carry the matches have not been disclosed.