FC Bayern Munich has completed the expansion of its group of corporate shareholders with the addition of German heating and climate technology company Viessmann, which will acquire a 6.7% stake in the club at a valuation of almost €4 billion.
Viessmann Generations Group will invest €250 million in FC Bayern as part of the transaction and will gain a seat on the supervisory board of the club’s corporate shareholder entity. Max Viessmann will represent the family-owned company on the board, which will increase to 10 members.
The transaction completes the 30% portion of FC Bayern’s share capital that can be held by external companies under the club’s statutes. The remaining 70% will continue to be controlled by the club’s parent association, preserving the ownership structure associated with Germany’s 50+1 model.
Viessmann will initially enter with a 5% stake before a planned capital increase raises its holding to 6.7%. At the same time, existing corporate shareholders Adidas, Audi and Allianz will see their individual stakes reduced from 8.33% to approximately 7.8%.
The three companies previously accounted for the full 25% corporate shareholder pool, with their stakes held equally.
Viessmann has maintained a relationship with Bayern for several years and has sponsored the club since 2018. Max Viessmann was also previously a member of the advisory board representing Bayern’s supporters.
The investment significantly exceeds the amounts paid by Bayern’s existing corporate shareholders when they joined. Adidas invested €77 million for its stake in 2002, Audi paid €90 million in 2010, while Allianz invested €110 million when it joined in 2014.
FC Bayern president Herbert Hainer said the club was pleased to add a long-standing partner to its shareholder group, highlighting Viessmann’s international profile and family-owned structure.
Max Viessmann said the company intended to contribute not only capital but also its business expertise, with the aim of supporting Bayern’s financial independence and long-term sporting success.
The deal comes as Bayern continues to strengthen its financial position while maintaining a distinctive ownership model in European football. It also follows reports that Audi could potentially review its stake in the club as parent company Volkswagen navigates ongoing challenges facing the European automotive industry.