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Formula 1 signs Marsh as official sponsor in multi-year deal

Formula 1 has secured a new sponsorship agreement with Marsh, appointing the company as its official risk management and insurance broking partner under a multi-year contract.

While financial terms and the exact duration of the deal have not been disclosed, the partnership strengthens Formula 1’s commercial portfolio ahead of key events such as the Miami Grand Prix.

As part of the agreement, Marsh will gain significant brand visibility across race circuits worldwide and will have the opportunity to develop exclusive hospitality experiences for guests during race weekends.

The collaboration also includes the launch of “Risk Perspective,” a content series distributed عبر F1’s digital platforms, exploring how teams and drivers manage risk across nine different circuits, highlighting decision-making under pressure and performance optimization.

Formula 1 CEO Stefano Domenicali welcomed the partnership, emphasizing Marsh’s expertise in innovation and performance, while Marsh CEO John Doyle highlighted the shared values of precision, resilience, and navigating complexity.

The deal reflects Formula 1’s continued growth in global sponsorship and its ability to attract partners from diverse industries beyond traditional automotive and consumer brands.