Formula 1 has announced a multi-year partnership with FanDuel, naming the company its Official Betting Operator in the United States and Canada.
The agreement marks the first time Formula 1 has partnered with a betting operator in the US, as the series looks to expand its presence in the rapidly growing sports betting market.
Through the deal, FanDuel’s 17 million customers across North America will gain access to enhanced race weekend experiences, including real-time data, betting insights and integrated content across Formula 1’s digital platforms.
Fans will be able to place wagers on a variety of outcomes, including race winners, podium finishes and head-to-head driver matchups, with additional betting options expected to be introduced במהלך the season.
Formula 1 said the partnership is part of its broader strategy to deepen fan engagement, particularly in the US market where interest in the sport continues to grow.
FanDuel added that Formula 1’s data-rich environment provides new opportunities to create interactive and immersive betting experiences throughout race weekends.