French premium audio brand Devialet has entered the world of elite sport by appointing Isack Hadjar as the first global ambassador in its history. The two-year deal sees the rising Formula 1 driver—currently part of Oracle Red Bull Racing—become the face of the brand’s performance-driven identity.
The partnership represents a strategic move by Devialet to reinforce its premium positioning through high-performance figures. CEO Jacques Demont emphasized that Hadjar embodies a bold, uncompromising mindset aligned with the brand’s DNA.
Beyond brand image, Hadjar will play an active role in product launches and exclusive collections, aiming to bridge the worlds of high-fidelity sound and elite motorsport performance.
“On track, I experience moments of extreme physical intensity—and that’s exactly what I feel with Devialet sound,†Hadjar said.
With this move, Devialet continues to expand its partnership ecosystem, which already spans industrial collaborations with companies like Safran and Alpine, as well as cultural initiatives—further strengthening its international footprint as a leading French technology brand.