McLaren Racing has announced a new multi-year partnership with Global, bringing the media and entertainment group on board as an Official Race Partner and Official Audio Race Partner from the 2026 season onward.
The agreement follows a previous collaboration between the two brands at a live fan experience event. Under the new deal, Global will work with both the McLaren Mastercard Formula 1 Team and the McLaren Hypercar Team across selected European race weekends, including marquee events in Monaco and Silverstone.
As part of the partnership, branding for Global’s audio platform, Global Player, will appear on team radio headsets used by McLaren personnel, including drivers Lando Norris and Oscar Piastri. The collaboration will also extend across McLaren’s digital channels, giving Global additional exposure to the team’s worldwide fanbase.
The partnership was officially unveiled live on air during radio broadcasts.
Matt Dennington, Co-Chief Commercial Officer at McLaren Racing, said the partnership reflects a shared focus on “precision, performance and reaching fans in meaningful ways.”
Meanwhile, Global Chief Commercial Officer Mike Gordon described the deal as an opportunity to place Global Player “at the heart of the action on one of the world’s biggest sporting stages,” while strengthening audience engagement through the company’s radio brands and billboard network.