ExpressVPN has joined FIFA’s commercial portfolio through a last-minute sponsorship agreement, becoming an official supporter of the 2026 FIFA World Cup.
The deal covers the tournament’s host nations, the United States and Canada, as well as Europe. As part of the partnership, ExpressVPN branding will be featured on pitch-side LED advertising boards throughout World Cup matches, with the company securing exclusive VPN partner status for the tournament.
To activate the sponsorship, ExpressVPN has launched a fan promotion offering supporters the chance to win tickets to World Cup matches. The company described the agreement as the largest sports marketing partnership in its history.
The announcement comes as FIFA continues to expand its sponsorship roster ahead of the tournament. Earlier this week, FIFA extended its long-standing partnership with brewing giant AB InBev through 2030 and also welcomed customer relationship management provider Salesforce as an official supporter for the 2026 and 2027 FIFA World Cup editions.
The 2026 FIFA World Cup will take place from June 11 to July 19 across the United States, Canada, and Mexico.