The EuroLeague Final Four 2026 has announced a new partnership with global consumer goods giant Unilever, bringing two of its brands — Skip and Dove Men+Care — on board as official partners for the tournament in Athens.
The agreement will activate specifically around the 2026 Final Four, which will take place at the Telekom Center in Athens from 22–24 May 2026, one of the most high-profile events in European club basketball.
Under the deal, Unilever will use the platform of the EuroLeague Final Four to promote both brands to millions of basketball fans across Europe and beyond. The partnership is positioned as a lifestyle-focused collaboration, linking sport performance with everyday consumer habits.
Skip, known for its fast-wash detergent products, and Dove Men+Care, focused on men’s personal care, will be integrated into marketing campaigns, on-site activations, and fan engagement initiatives during the Final Four weekend.
EuroLeague Basketball executives said the collaboration reflects the organization’s strategy of aligning with global brands that connect with the active lifestyles of its audience, while Unilever emphasized the partnership as a way to reach fans in high-energy sporting environments.
With the 2026 Final Four set in Athens, the agreement adds another layer of commercial visibility to one of the most important events in European basketball’s calendar.