NBA superstar Stephen Curry has announced a major long-term partnership between Curry Brand and Chinese sportswear giant Li Ning, a move aimed at accelerating the brand’s growth in two of the world’s most important basketball markets: China and the United States. The agreement strengthens Curry Brand’s international footprint and provides access to Li Ning’s extensive…
ESPN Africa has signed a multi-year agreement with the NBA to secure exclusive English-language pay-TV rights across Sub-Saharan Africa. Under the deal, ESPN Africa will broadcast all games of the 2026 NBA Finals, scheduled from June 3 to June 19. The Finals are expected to feature the Eastern Conference champion New York Knicks against either…
The NBA Conference Finals are delivering massive audiences, led by the Western Conference showdown between the San Antonio Spurs and the Oklahoma City Thunder. Game 2 of the Western Conference Finals averaged a combined 10.10 million viewers on NBC, including 7.77 million measured by Nielsen and an additional 2.3 million streaming viewers tracked by Adobe…
EuroLeague has officially revealed its prize money distribution for the 2025-26 season ahead of the Final Four, with a major increase in rewards across the competition. Under the new structure, the EuroLeague champions will receive €2.4 million, while the runners-up will earn €2.1 million. The third-placed team will take home €1.8 million, and the fourth-placed…
Fenerbahçe Beko has officially announced that it will renew its licensing agreement and continue competing in the EuroLeague beyond the current season. The club confirmed the decision following discussions around the future structure of European basketball and the expiration of its existing EuroLeague license at the end of the season. “Uniting vision” emphasized in club…
The EuroLeague has continued expanding its commercial portfolio ahead of the 2026 Final Four in Athens, announcing new sponsorship agreements with Trendyol as well as La Roche-Posay and Vichy from the L’Oréal group. Financial terms of the agreements were not disclosed. The Final Four will take place from May 22 to May 24 in Athens…
The New York Knicks are not just heating up on the court — they are also becoming the hottest and most expensive ticket in basketball. As the franchise chases its first NBA Finals appearance since 1999, ticket prices for the Eastern Conference Finals at Madison Square Garden have exploded, creating one of the most expensive…
The EuroLeague Final Four 2026 has announced a new partnership with global consumer goods giant Unilever, bringing two of its brands — Skip and Dove Men+Care — on board as official partners for the tournament in Athens. The agreement will activate specifically around the 2026 Final Four, which will take place at the Telekom Center…
Former NBA star Pau Gasol has stepped into a major leadership role within the International Olympic Committee after becoming the new chair of the IOC Athletes’ Commission. The two-time NBA champion and six-time Olympian said the modern Olympic movement must view athletes not only as competitors, but “as complete human beings” whose well-being, dignity and…
Fubo has pulled its multimillion-dollar offers for local broadcast rights from 13 NBA teams, reducing the number of available options for clubs seeking short-term media deals for the 2026–27 season. The decision affects teams that were previously part of the Main Street Sports Group portfolio, including franchises such as the Hawks, Cavaliers, Pistons, Pacers, Clippers,…
